Is there any way to market overseas influencers?

A quick guide to a few of the most effective ways to craft a successful influencer marketing campaign.

1.Be very clear about your campaign goals.

Like any other form of marketing, success can only be achieved if you are clear about what you want to do and the results you want. There is no substitute for a smart, cohesive strategy.

All successful influencer marketing campaigns have three things in common, and those things must be in place at the beginning of the campaign:

Clearly identified target audience.

Well-defined budget parameters.

Key Performance Indicator (KPI) set.

2.Identify the right influencers and the right social platforms.

The influencer you choose will be the public face of your brand on social**, so before working with any influencer, ask yourself, "Is this the right face for my company?" Before working with an influencer, you need to do thorough research.

Do homework on all social profiles. Verify that they have a good reputation both online and in **. Make sure they don't discuss issues that conflict with the intrinsic value of your product or service, and that they are polite, articulate, and well-researched and accurate about their posts.

Never make a decision based solely on the number of followers of a potential influencer. Micro-influencers with small followers but high attention can be just as effective as some "mass" influencers, and they're cheap.

Again, not all influencers are created equal. Make sure you have the right brand and strategy influencers.

3.Stick to the engagement rate.

The number of followers isn't necessarily the most important statistic in the world of influencer marketing. There are many examples of running the same campaign on multiple Instagram influencer accounts, with accounts with less than 30,000 followers nearly 300 more than accounts with more than 5 million followers.

The participation rate and the type of engagement post received are zero. For example, a large part of the audience that follows an international model and has millions of followers is simply not interested in buying their** product or service. They are more interested in celebrities than in their recognition.

4.Incorporate micro-influencers into your strategy.

Micro-influencers can represent the best position for an influencer marketing campaign. It's a great way to expand your campaign's reach across multiple influencer accounts without draining your budget. Not only is this a smart way to manage risk, but micro-influencer followers often prove to be more engaged and more willing to buy products and services promoted through micro-influencer content.

5.It's always the same thing.

The influencer's profile can vary and often depends on the influencer's identity and reach. Of course, there will always be room for negotiation, but you should always consider the cost in terms of ROI and consider the specific KPI you want to achieve. The results achieved by influencer marketing can be far-reaching, surpassing other forms of marketing, including many digital channels.

1. Improve SEO rankings.

2. Product sales increased.

Influencer marketing can actually affect the vitality of your business. Then the only thing is the sale of the product. Working with the right influencers, listeners resonate with the brand, and the moment to witness the sales of the product is about to happen.

Anyone who participates in their own company's social networking knows that it's important to attend. Connect with customers, create interesting content, post other information about your social accounts, and influencers tick in all three frameworks.

4. Improve brand recognition.

When scrolling through their Instagram feed or reading their favorite blogs, not all consumers are in buying mode. However, it is important to remember what is in this, which is important at this time.

1. See if the product can create an attractive topic.

If the product can be related to common news and overseas social ** topics, and is a product with a wide and serious pan-consumer demand and audience base, then it means that these products can make users feel excited, then it is very likely to try to do overseas Internet celebrity marketing. General or broad products tend to be more effective in influencer marketing.

2. See if the brand has the right marketing tone.

If products and brands want to have long-term competitiveness, they must find a way to get out of the dilemma of homogenization, create a brand tonality with their own characteristics, and then take this as the center for marketing planning, and make full use of the characteristics of Internet celebrities to promote, so that it is easier to stand out in the fierce competition.

3. Whether there are Internet celebrities in the industry associated with the product that can influence consumers.

In overseas influencer marketing, screening influencers is the key, for example, the product is lipstick, then beauty bloggers are a more vertical and accurate choice, rather than pet bloggers or digital bloggers and the like.

As for whether the product is suitable for Internet celebrity marketing, if you still have no clue, you can consider finding a professional overseas marketing service agency, here is a company with rich experience in overseas marketing "hot shouting source shirt marketing hotlist", by understanding the overseas market of professional marketing planning to help brands or sellers crack orange analysis and planning is more efficient than their own imagination, but also more marketing effect.

Overseas influencer marketing pays more attention to brand building and reputation communication, and at the same time has certain requirements for products and brands; Therefore, brand tonality and content creation are important considerations to impress foreign Internet celebrities to participate in cooperation.

Secondly, unlike the MCN Internet celebrity agencies everywhere in China, foreign MCNs are not more common than those in China, for a simple reason: foreign MCNs generally only cooperate with head Internet celebrities, and Internet celebrities at the waist and below are not in the scope of solicitation. Therefore, overseas waist influencers can generally contact directly through email or private message - However, direct contact with influencers does not mean that the probability of success of cooperation will increase, because without the intervention of MCN agencies, influencers do not have understanding and trust in the brand, and it is very likely that they will not reply to the brand's contact.

Therefore, in terms of overseas influencer cooperation, it is recommended that brands cooperate with global bloggers such as LTK, through professional local teams and overseas teams familiar with the local influencer market, in the global database of 200,000+ bloggers, to find the most suitable brand tonality for brands and have the ability to carry goods Internet celebrities and efficient cooperation. I don't understand how to go down by myself.

To do overseas influencer marketing, you need to pay attention to the following points:

1.Identify target markets and consumer segments. Before choosing overseas influencer cooperation, you need to clarify your target market and target consumer group, so as to choose the right influencer cooperation to maximize market influence.

2.Influencer traffic and performance. In addition to popular influencers, it is also necessary to consider factors such as the conversion rate of influencers and the distribution area of fans.

It is necessary to comprehensively evaluate the comprehensive strength of influencers from multiple perspectives to ensure that the selected influencers have stable traffic and good marketing results. with acres.

3.Develop a comprehensive plan. According to the needs of the enterprise and the characteristics of the market, it is necessary to formulate a comprehensive overseas influencer marketing plan, including cooperation methods, cooperation costs, planning plans, etc., to ensure that the best marketing effect can be achieved.

4.Make sure your marketing style is in harmony with your culture. Due to the cultural differences in different countries and regions, it will also affect the methods and effects of overseas influencer marketing.

You need to combine your marketing plan with the local cultural background and social values, and seek the best marketing methods and pants methods.

To do a good job in overseas influencer marketing, you need to pay attention to the following aspects:

1.Understand the target user group: user habits in different countries and regions are different, and there are differences in culture and values, so it is necessary to formulate targeted strategies and understand the rules and characteristics of major social platforms.

2.Find the right influencer cooperation: Choose an influencer with influence and brand recognition, and pay attention to the number of influencers' fans, word-of-mouth, and social skills.

3.Creativity and content: Professional overseas influencer marketing requires excellent strategy and creativity, as well as marketing content that meets the needs of local users.

4.Quantification and analysis: Observing the growth of performance indicators and analyzing the effect of overseas online marketing strategies is a necessary way for Fu Jian to continuously optimize the marketing plan.

What you need to pay attention to to do overseas influencer marketing are:1Learn about the background of the popularity of overseas netizens, such as their influence, fan base and their interests; 2.

basic marketing strategies such as market research, product analysis, positioning, and consumer analysis; 3.Overseas influencer marketing skills, such as working with influencers, social ** marketing, live streaming marketing, etc.

Foreign influencers have the following characteristics:

1.They're the best content marketers in their own right, and they're passionate about photography, composition, color palette and social networking**.

2.The professionalism of fashion matching is very high, and it has the leading market-leading power of the Shadow Potato family. Usually with a beautiful face, a good figure, and a lot of money (so I bought a lot of clothes to try to play).

3.The most important thing for a personality and charming Internet celebrity is to have an aura of positive energy, which makes you have a sense of yearning for "being a woman can be so beautiful".

Comparing the foreign Internet celebrity economy, we can find that the first chain of China's Internet celebrity economy is still incomplete, the business model is single, the brand replication is difficult, and it has not won the wide recognition of mainstream brands, and there is still a long way to go to truly become a mature format. If these problems are not solved, it is only a matter of time before they become dull.

This question can be like this.

Influencer marketing on overseas social media platforms has always been one of the effective ways to attract traffic from cross-border e-commerce. How does it work? The following three steps give you a clear direction.

01Choosing a good KOL is the key

Once you've identified your brand's target audience, it's time to start searching for TikTok influencers, and here are some common ways to find influencers on TikTok:

Use Google search to search for "tiktokxx influencers" directly on tiktok, search for similar advertising content, find influencers (using tags such as ad or sponsored), and directly find out if the influencers you are interested in have tiktok using professional influencer search tools, such as socialbook02Analyze the fan portrait of KOLs

Click on the homepage of the celebrity, the number of fans is the data that can be directly reached, considering whether it is compatible with the product, the gender ratio of fans is also a very important factor.

In addition, if you want to know how many active followers TikTok influencers have and their fan stickiness, you can analyze the number of ** they post, the number of likes, and the number of comments. You can also analyze the cases that KOLs have cooperated with other brands to determine whether the KOLs you want to cooperate with are really beneficial to brand marketing.

03Judge the content style of the KOL

From the overall style presented by the KOLs, we can understand their fan types and interests, so as to judge whether the KOLs are suitable for promoting their products or brands.

In the whole process of bringing goods to Internet celebrities, we must first communicate with the demand, and then screen out the suitable Internet celebrities who meet the requirements of the digging tomb, and then start the creation, release, and data feedback of the content part after the Internet celebrity accepts the invitation, so that it is a complete process.

I have some thoughts on this issue.

Looking for Shenzhen hot spot marketing can quickly match the right Internet celebrity, their marketing plan is also very good, combined with the hot spots in the promotion area and very creative, Internet celebrities can bring millions of ** as soon as they are released.