What is the Market Series Segmentation Method?

There are four main types of variables in the consumer market segmentation: geographical variables, demographic variables, psychological variables, and behavioral variables. Based on these variables, market segmentation produces four basic forms of market segmentation: geographic segmentation, population segmentation, psychological segmentation, and behavioral segmentation.

1. Segment the market by geographic variables. That is, the market is segmented according to the geographical location and natural environment where the consumer is located. The reason why geographical variables can be used as the basis for market segmentation is that consumers in different geographical environments often have different needs and preferences for the same type of products, and they will respond differently to the marketing strategies and measures adopted by enterprises.

2. Segment the market by demographic variables. That is, the market is segmented based on demographic variables such as age, gender, family size, family life cycle, income, occupation, education, religion, ethnicity, nationality, etc.

3. Segment the market according to psychological variables. That is, the market is segmented according to psychological factors such as social class, lifestyle, and personality characteristics of buyers.

4. Segment the market by behavioral variables. That is, buyers are divided into different groups according to their understanding, attitude, usage and reaction to the product. Many people believe that behavioral variables can more directly reflect the differences in consumer needs, and thus become the best starting point for potato mill market segmentation.

Market segmentationOn what basis did the stool collapse?

The market segmentation can be divided into two main categories: the consumer market segment and the enterprise user market segment. Consumer market segmentation can be divided into geographical factor segmentation, demographic factor segmentation, psychological factor segmentation, and behavioral factor segmentation; The segmentation of the enterprise user market can be divided into:

The user's industry category, the size of the user, and the user's geographic location.

Buying behavioural factors.

Market segmentation refers to the fact that enterprises divide the customers in the market into several customer groups according to a certain standard, and each customer group constitutes a sub-market, and there are obvious differences in demand between different sub-markets. Market segmentation is the selection of a target market.

The foundation of the work. Marketing.

Activities in the enterprise include segmenting a market and using it as the company's target market, designing the right "mix" of products, services, and distribution systems to meet the needs and desires of customers within the segment. Swift and rough.

Market segmentation can be divided into two categories: consumer market segmentation and enterprise user market segmentation. The market segmentation of consumers can be divided into geographical factor segmentation, population factor segmentation, heart return factor segmentation, and behavioral factor segmentation; The segmentation of the enterprise user market can be divided into:

The user's industry category, the user's size, the user's geographic location, and the purchase behavior factors.

1. Measurability: The criteria and variables used to segment the market and the segmented market are identifiable and measurable, that is, there is a clear difference between Piquet and a reasonable range;

2. Accessibility: It refers to the ability of the enterprise to enter the selected part of the market, and to carry out effective lead flushing and distribution, which is actually to consider the feasibility of marketing activities;

3. Profitability: refers to the scale of the market segment to be large enough to make the enterprise profitable, so that the enterprise is worth designing a set of marketing planning plans for it, so as to successfully achieve its marketing goals, and has the potential to expand to ensure that the ideal economic benefits can be obtained according to the plan.

and social service benefits.

Summary. Hello dear, the criteria for market segmentation are:1Population and geographical characteristics. 2.Psychological characteristics and lifestyle. 3.Product attitude and interest pursuit. 4.Consumer behavior and value.

Hello dear, the criteria for market segmentation are:1Characteristics of the population bureau and the geographical erection. 2.Psychological characteristics and lifestyle. Yu Chun 3Product attitude and interest pursuit. 4.Consumer behavior and value.

Hello, different types of enterprises should adopt different standards in market segmentation. For example, the consumer goods market is mainly based on factors such as geographical environment and demographic status, but the measures used in different consumer goods markets are also different. For example, the watch market is segmented by gender, income and other variables, while color TVs are segmented by household population, income, etc.

The criteria for the subdivision of market training farms are constantly changing with the changes in social production and consumption demand.

The industrial market segmentation mainly includes the following three aspects: 1. The industry of the end user of the product is the most common basis for the subdivision of the industrial market. 2. In the industrial market, the difference between a large number of users, important users and a small number of customers is more obvious than that of the consumer market.

3. Due to natural resources and social history.

Chacha Classroom: Market segmentation was proposed by the American marketer Wendell Smith in 1956. Every year, 30,000 consumer goods are born in the world, but more than 90 of them fail, partly because there is no market segment.

It is impossible for any one company to meet all the needs of all customers in the market, so companies should have a general understanding of their products or services and have a certain understanding of the current market conditions. Market segmentation is carried out on the basis of determining the general market direction.

Market segmentation needs to consider a variety of factors (such as consumer market segmentation needs to consider geography, population, psychology and behavior, etc.), generally according to the specific product characteristics and market characteristics, determine the most important factors or factors as the basis for market segmentation.

For example, the consumer market can be segmented based on geography, demographics, psychology, and behavior.

1.Geographical Segmentation by Geographical Location, Town Size, Topography, Landform, Climate, Traffic Conditions, Population Density, etc.; For example, interior decoration products enterprises will subdivide the market into urban residential market and rural consumer market according to different living environments.

2.Demographic breakdown by age, gender, income, household size, family life cycle, occupation, education, religion, ethnicity, nationality, etc.; For example, clothing companies segment the market into children's, youth, middle-aged and elderly markets according to different ages; Cigarette companies segment the market into male and female markets according to gender.

3.Psychological Segmentation by Social Class, Lifestyle, Personality Traits, Motivation to Buy, Attitude, etc.; For example, some Western garment companies, according to women's lifestyles, subdivide the market into "simple women", "fashionable women" and "masculine women" markets.

4.Behavioral Segmentation by Purchase Time, Purchase Quantity, Purchase Frequency, Buying Habits (Brand Loyalty), Demand Characteristics, etc.

The above is just a general breakdown, and enterprises should select the market scope of products according to their own strategic goals, that is, which geographical regions the company targets, which products to produce, and which customer groups to face.