Catering operation, how to better attract customers

Wang Zhaofeng landed the business model.

Ways to attract guests:

First, the store image attracts customers.

Pu Pu Wang believes that changing or imitating a store is not a complicated thing at present. Therefore, most restaurants have no way to effectively protect the image of the store, and a slight change can make customers feel refreshed.

Second, the service image warms customers.

The service image is reflected in the external performance of the employee image and employee dress on the one hand, and on the other hand, it is also reflected in the service attitude and service details of the employees. When you enter the store, you should greet and communicate with customers, because language is a bridge between hearts and minds. A warm greeting will make customers feel warm.

Therefore, Pupuwang believes that not to hesitate to greet and praise customers is the content that every restaurant needs to further improve. This not only reflects the quality and image of the company's employees, but also reflects the company's attitude towards customers.

Third, the details of care to move customers.

Details are the killer features that move customers. Especially in small restaurants, there are too many details to discover. "Oncoming" in the details, may not be so distinctive at all, returning to the most traditional restaurant style.

Although there is a bathroom, it cannot be used; There are toilets, but there is no water.

This is the most straightforward detail that is not in place. Guests need a dining environment that can be a place to stay for a short rest, not only to eat, but also to be convenient, so the configuration of basic functions such as toilets should be a necessary facility in a standard fast food restaurant.

Fourth, time efficiency to win over customers.

Low time efficiency is a fatal internal wound for small single product stores. This not only makes customers in a hurry impatient, but also makes customers irritable, and it is not impossible to reprimand the store service staff. There are also quite a few restaurants that have disputes due to time issues.

It should be said that time speed is the foundation of survival in catering.

In addition to quality, the biggest competition is speed competition. In other restaurants, if a chef can make three meals in 10 minutes, and he can only make one of them, then there will be a profit difference in efficiency. When the customer orders the food and the food is delivered quickly, the customer will feel the efficiency of the restaurant and generate a good feeling.

Marketing methods: Restaurants can use these marketing methods when attracting customers. These are the foundations of opening a store, and you need to understand and grasp them in depth. Of course, there are many marketing methods on the market now, and you can also find marketing techniques suitable for your store when marketing.

Personally, I think the most important thing is to have a good service and you have to have a lively atmosphere. For example, put some ** that are suitable for the restaurant scene, so that it can attract customers. The rest can be done in the same way as that buddy just now.

Advertising, coupons and activities are indispensable.

I think it is necessary to engage in activities and distribute leaflets for publicity, and the best marketing strategy is to do a good job of your own brand, control the quality, manage your own characteristics, and develop your own unique taste. Keeping up with market demand, suitable for surrounding groups, and retaining your own customer base is the best marketing method, and what you must do is to buy and sell for a long time.

The marketing methods are all different. However, it is generally a coupon, how much money to send wine or what dishes, if it is in the hotel, you can do it with the guest room**, the buffet can be a few to send one, package tickets, and more activities during the festival, etc.

Guests wait too long, the accumulated negative emotions, if not resolved at the time, it is difficult to say whether the customer has left a negative impression of the restaurant. For example, if the waiting time is more than 30 minutes, a lime mixed with pineapple or a rose flower cake will be given to the waiting guests. If you wait for more than 45 minutes, you will be given a copy of Dali pea flour, or a copy of Dali plum blossoms; Wait for more than 60 minutes, give a handful of homemade rice wine or a piece of flavored beef, these activities are also explained on the waiting bar. This not only attracts guests, but also does not make customers lose.

When making food, you must remember that taste is the most important thing, otherwise no matter how good the advertisement is, the taste is not good, and it is a repeat business!

Marketing is fundamentally about exploiting the weaknesses of human nature to promote. For example, free experience or discount**, although it is a very old method, is aimed at the weakness of human greed, so no matter how old the method is, there will be people who will succeed. It's a method I use a lot, and it's tried and tested.

I have a friend who opened a yellow braised chicken rice, the store is not small, and the business is also good. But then it slowly smashed, and business became more and more dull. So I think we should increase the seating rate.

Many customers look at the occupancy rate of the store when they eat. If it is noon and evening dining time, many customers pass by the door and see that the store is sparsely populated and not popular, and many people will choose to go to other places to shop before deciding. Therefore, you can stagger some preferential policies during peak periods, and display them on billboards at the door of the store through **** coupons.

For example, between 1:40 p.m. and 3 p.m., you can enter the store to eat and deliver drinks, or discounts, so that the popularity can become more and more popular.

Clause.

1. Drainage of low-cost dishes.

Clause.

Second, coupon drainage.

Clause.

3. Take photos and send them to Moments, record Douyin to receive dishes for free. Clause.

Fourth, publicize on the information collection**. Information collections such as Dianping and Meituan** can score the dishes of the store, the environment of the store, and the service of the store. Other customer reviews are also like trust endorsements, which can also attract potential customers.

It's also a marketing method.

Top 10 tips for restaurants to attract customers:1. Full reduction activities.

2. Buying and giving activities.

3. Full gift activities.

4. Collect coupons in the store.

5. Reduction of delivery fees.

6. New customer discount activities.

7. Precision marketing.

8. Use vouchers wisely.

9. Encourage users to collect stores.

10. Cumulative purchase marketing activities.

Adopt ** activitiesAnother way for the store to attract consumers is to use the best activities, for example, the restaurant store can discount the products of the store, and then attract the attention of consumers, and then attract consumers to the store for consumption. Attract customers to the store to consume, but also to do a good job in after-sales service, when customers report some problems, to say "I understand your feelings very well, please rest assured, we will check clearly, to give you a satisfactory answer."

How can you make money from winter catering? The weather is slowly getting cooler, and the temperature in various places has begun to drop sharply, especially in the north. Winter is coming, the restaurant's product marketing and service details should be adjusted in time, if you can bring a good impression to consumers in the early stage of cooling, leave a deep memory, then the business of the restaurant must be able to do a boom, the following five directions, if you do a good job do not worry about the restaurant no business!

First, there are three principles to be followed in updating and iterating winter dishes. The update and iteration of dishes is very normal in the operation of catering stores, but it is necessary to pay attention to the direction of change, and do not add products and categories indiscriminately, otherwise it will be counterproductive. We Chinese, in autumn and winter, the diet will change, we will eat more, and the taste will be aggravated, so we must follow the following principles:

It can be hot but not cold, but it can be cooked and not raw, there is no need to be afraid of greasy, it has to nourish yin and kidneys, and it has to maintain health.

Second, create an atmosphere that makes customers feel warm. Let consumers feel warm, can be divided into two steps, visual insulation and actual heat preservation. For example, it is snowing heavily outside, and the inside of the store feels very warm when it looks hot through the floor-to-ceiling windows, and customers must want to enter the store from the outside. For example, if you send some heaters, hot towels, hot shawls, or a cup of hot tea to the customer, the customer will be very moved.

Third, create an atmosphere that makes customers feel warm. Some restaurants have adjusted their menus, and it is inevitable that the cost will rise, because prices will also rise in winter. If you don't raise the price, your heart is bleeding, so what can you do without affecting the customer experience?

Let's try the following two methods, the first is to increase the price at the same time, you can increase our discount, dilute the impact of the price increase on consumers. For example, the launch of new products **or combinations**, to achieve overall sales**.

Fourth, materials and speech are also essential. In addition to the above preparations, before the start of the event, with the help of multiple channels to promote**, you can also keep up with the self-platform**, or the posters in the store, and at the same time, you must make all the preparations in advance and prepare some material benefits. For example, young people like new snacks or hot drinks as prizes.

Fifth, basic operations are indispensable. Staffing before the peak season is also a big problem, so it is necessary to add and train employees in advance, in addition, there are more clothes in autumn and winter, and the cuddle for storing clothes must be prepared in advance, and the glass of the store facing the street must be wiped very clean, and customers can also see the lively and warm picture from the outside.

Winter is coming, how to make customers eat comfortably is a problem that each of our restaurant owners needs to work on at this point, and we have to learn and imitate other big catering brands.