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Analysis of investment suggestions for organic food specialty stores to join.
Many people close down after joining organic food stores. This is a normal phenomenon, and there are three reasons for the closure. The first is that the market awareness is not enough, and the second is that there is indeed a problem of purchasing power.
Third, many companies only sell in a way that is no different from ordinary food, resulting in poor management. The analysis of the investment suggestions for joining organic food stores is as follows:
1.First of all, investing in organic food stores needs to be combined with the local market and have a clear positioning and development strategy.
The store is not only a store specializing in organic products, but also a platform to promote organic life and provide natural and healthy life solutions. The organic store can be set up in a small place, enough to place tables and chairs. In this way, customers can patiently listen to the knowledge and information about organic during the break, so that every customer who enters the store can vividly understand the benefits of organic life, and provide organic solutions based on individual needs and family needs for different consumers, and share organic life with members' reading clubs.
Not only can you get good results, but you should be profitable and have a surge in membership in less than a year.
2.At the same time, in the organic ecological sightseeing farm invested and planned by the author - Purple Heron Romantic Manor, it provides higher value-added organic Provencal lavender, as well as a variety of organic fruits and vegetables picking, and makes in-depth introduction and sharing for each tourist, so that many people have changed the wrong way of life in the past, become loyal consumers of organic life, obtain better results, and achieve profitability within three months of opening.
Whatever you do, you have to be positioned. It's the same with organic food specialty stores. As organic products become more and more abundant, choosing marketable products to meet the needs of the regional market is very critical, can not be greedy and blamed, want to do everything, need to combine local resources, clear their own positioning and development strategy, in order to maintain a leading position in the increasingly fierce market.
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How much does it cost to join an organic food store?
Organic food has been selling well in recent years, and more and more people are doing organic food business. But how much does it cost to open an organic food store to join?
1.It depends on where it opens. This is the first consideration. Organic food** is relatively high, and the position of the opening should not be too biased, otherwise, it is easy to go out of business. It is best to drive in the city center.
2.To be a large-scale organic food store. Because the store is too small and the food is not complete, it may be easy to be monotonous and die. However, it does not exclude the factors of good quality and low price, and the real value of goods.
3.It depends on what city it is open in. This is very crucial. Because the location of Beijing, Shanghai and Guangzhou is very expensive, it can be said that every inch of land is expensive. The franchise fee and rent are also a lot of expenses. These fees should be included in the franchise fee.
4.The franchise fee of the organic food store mainly includes various expenses such as training fees, operating fees, brand use fees, brand maintenance fees, etc., which is also a lot of expenses.
The above is the cost of joining an organic food store for your analysis. Investing in organic food stores requires a clear positioning and development strategy in combination with the local market in order to do a good job in organic food stores.
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Organic food comes from ecologically sound organic agricultural production systems, generally does not use chemical pesticides, chemical preservatives and chemical fertilizers, and is conceptually more natural and green.
How much does it cost to open an organic food specialty store?
First of all, it depends on the geographical location of your store, which is the location. We all know that organic food is high in price, so your store location should be good and not too remote, so as to ensure a certain amount of customer flow. Measured and analyzed by the annual rent of a quasi-first-tier city, it is about 12-150,000 yuan.
Second, look at the city where your storefront is located. The first-tier cities of Beijing, Shanghai and Guangzhou have high land prices, but the relative consumption power is also higher, and the more opportunities there are.
Finally, if it is the creation of a franchise brand, in addition to site selection, there are brand maintenance fees, training and operation fees, promotion and publicity fees and other expenses in the later stage, which are not a small expenditure.
To sum up, the cost probably ranges from a dozen to hundreds of thousands.
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Now it's also an emerging industry. Chengdu hot pot barbecue ingredients supermarket has franchised stores in Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi and other regions. It is recommended to investigate a few more brands here, and the spicy players are convenience store chain supermarkets that mainly focus on hot pot and barbecue ingredients, covering base materials, fresh food, classic hot pot shabu-shabu, pill slippery, barbecue and other goods.
We invest in small and light decoration and heavy products, market differentiation positioning, stable income and diversified operation, taste is the core formula of the factory, and more worry-free direct store replication.
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First, the choice of franchise brand.
Green food refers to no pollution, complete, high-quality, nutritious food for human health, only food that meets the above conditions can be called green food, at the same time green food should have a green food logo, green food logo here is not specifically described, interested friends go directly to search ** to know what it looks like, if you want to join the green food, you must how to identify green food, simply put, it is to look at the green food label, anti-counterfeiting mark and grade standard. Choose a reliable green food franchise store through judgment.
Second, the location of the store.
Common green foods on the market include vegetables, organic foods, and concentrated phytochemicals. If it is a green vegetable, it is recommended to choose in the vegetable market, in the form of a store, if it is a green fruit store, it is recommended to choose a street or community with a large amount of food, if it is a green snack bar, the site selection is more extensive, in general, the location of the green food franchise store should be related to the products operated, followed by the first amount.
China's No. 1 Franchise Alumni Association.
3. Market pricing.
No matter what kind of green food is the need for an extremely safe production process, compared with traditional food, the green food itself is higher than the traditional food, and at the same time it is the choice of the franchise model, so the pricing of the store has to be higher than the traditional **, which is understandable, only in this way can it be highlighted is the real green food, so that consumers feel that they get what they pay for, I think the pricing of green food should be slightly higher, but not too high, to meet the current consumer consumption level.
Fourth, convenient service.
In summer, the weather is hot, people come out to shop less and less, if at this time to provide consumers with home delivery service, not only can increase consumption, but also to make differentiation, but also to enter the online platform, greatly improve the store's rate, which is very suitable for operating a period of green food franchise stores.
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