How to attract customers when opening a wine franchise store

The red wine market is hot, and more and more people are investing in red wine franchises, and the competition is fierce.

1.Contrast effect.

The contrast effect refers to the fact that the goods with the best differences are displayed and sold together to form a sharp contrast, so as to produce the consumption psychology of buying low-priced goods first. When we display, we can put the high price and the main promotion together, so that consumers feel that it is indeed cost-effective, and if they don't buy, they will lose, so as to promote consumption.

2.Commodity mix effect.

It is equivalent to more affordable, for example, there are two prices of 108 and 98 for ordinary single bottle of table wine, but if you withdraw from the product combination and make appropriate profits, you can buy two bottles for 168 yuan, and consumers will generally choose the latter, because the latter is more cost-effective, stimulates customer consumption impulse, and increases sales.

3.Pricing techniques.

This technique is very common in life, for example, 198 and 200 yuan give consumers a different feeling, although there is only a difference of two yuan, but consumers will feel that 198 is more acceptable than 200, this is the classic pricing strategy.

4.Environmental hypnosis.

A comfortable environment will relax the body and mind, reduce the sense of vigilance, and make it easier to promote consumption. For example, in the red hotel shop decoration style.

In terms of paying attention to elegant, comfortable and high-end style, coupled with comfortable words, **soothing and relaxed**, consumers will stay in the store for a longer time, and use the environment to render consumer emotions, thereby affecting consumer behavior and decision-making.

If you want a steady stream of customers for wine franchises, you need to pay attention to the following points:

1. Store location.

The location of the store is the first key point to open a wine store! When facing the location of the store, it is necessary to choose a prosperous place to avoid not having a store after opening. In addition, the location of the store you choose depends on the product you choose, if you choose Chilean imported red wine, then the consumer group in the region you choose should prefer Chilean red wine.

There are also products, crowd consumption positioning and so on.

2. The name of the store.

For the name of the store, generally if it is a wine franchise store, it is best to use the unified door of the franchise brand as the storefront, on the one hand, the publicity of the franchise brand has basically been spread out on a large scale, saving you the time for your new store name to become well-known in the market in the later stage, and you can focus more on product promotion and marketing.

3. Store decoration.

Store decoration is the first impression of customers, because red wine is a relatively high-end product, so in the store decoration style to have taste, if there are local characteristics of the elements can be added, so that there will be more consumer identity.

4. Do more store activities.

If a product wants to gain a long-term foothold in the market, it needs to be often active in the public's field of vision, brand commodity activities are an indispensable means, activities must have a reason for activities, planning must be creative, such as new product experience, ** activities, etc., appropriate concessions to consumers, so that consumers can taste the sweetness, in order to be more attractive.

3.Tasting: For specific consumer groups, professional tastings or promotional activities are held to show the characteristics and advantages of the store and improve customers' awareness and trust in the store.

4.Creative interaction: Setting up special creative interactive links, such as interesting photo walls, interactive games, etc., can attract more young consumers to participate and increase the popularity and popularity of the store.

When attracting consumers for wine franchises, it is necessary to take into account the characteristics and preferences of the target consumer group, choose the appropriate activity type and strategy, and pay attention to the budget and cost control to achieve the best publicity and promotion effect.

1.Regular promotion: When doing wine business, the promotion of advertising should not be neglected. Regular marketing promotion not only attracts consumers to a certain extent, but also increases visibility and brings more profits to franchisees.

2.Pay attention to customer development: If you want your own wine franchise store to be better and make better money, expanding customers is indispensable in the red wine business.

Nowadays, red wine is very marketable, and in many places, red wine is a necessary alcohol, so there is also a great opportunity to expand customers.

Franchise first network.

3.Pay attention to your own characteristics: In general, red hotels with their own characteristics can better attract consumers, stand out in the fierce red wine market, and help red hotels find more customers, and it is easier to do red wine business.

Doing business is a gradual process, in recent years, many entrepreneurs have seen the broad prospects of imported red wine in the Chinese market, have joined the red wine business, but just started to do red wine business, always confused, no connections, do not know how to operate, and there are no sales channels, most people have failed. So if you want to start an imported wine business, what should you do as a novice at the beginning?

Think about how you do business.

Do any business has its own plan, think about whether you are a channel, or a store, do a wine club will be more complicated, pretend to be a red wine collection, red wine tasting, catering, entertainment and other projects, red wine wholesale industry is also a popular way of doing business now.

2.Choose a brand.

Choosing a strong wine brand is the top priority. The inspection of brand strength should be from the following aspects: company strength, brand awareness, word of mouth, whether there is promotion, red wine quality, wine type, relevant qualifications, etc., it is best to go to the headquarters in person, consult some ** policies, and choose a brand with an image spokesperson.

3.Learn the know-how.

To do business, you should do a good job, do a red wine business, but also master the relevant red wine professional knowledge, about the origin of the wine, taste, grape varieties, etc., should have a detailed understanding. There should also be a policy for making red wine, which will include staff training and other services.

To successfully run a wine franchise, you need to operate methods or skills, and for newcomers who are new to investing in the wine industry or who are new to the leader, you need to pay attention to the following points:

1.Product selection: Choosing a good wine brand and product is the foundation of the store. It is necessary to take into account the consumption habits of the target consumer group, the taste of empty socks and the consumption level and other factors, and choose products suitable for your store.

It is necessary to pay attention to the service attitude, professional knowledge and communication skills of employees, as well as the environmental hygiene and comfort of the store, so as to create a good consumer experience.

3.Marketing promotion: Carry out marketing promotion through various channels to improve store visibility and rate, and attract more potential customers. You can use a combination of online and offline methods, such as online social ** publicity, offline activities and **, etc.

4.Inventory management: grasp the sales status and inventory situation, adjust the purchase volume and sales strategy in a timely manner, ensure that the supply of the store is sufficient, and avoid affecting the business effect due to shortage.

5.Cost control: It is necessary to reasonably control various costs, such as rent, staff wages, purchase costs, etc., to ensure the profitability of the store.

6.Customer relationship management: through the establishment of customer files, membership system, gifts, etc., increase customer stickiness, promote repeated consumption and word-of-mouth communication.

To sum up, running a wine franchise needs to pay attention to the above aspects, and it needs to be considered and implemented from multiple angles, and constantly optimize and improve the business strategy and operation management methods in order to obtain better business results and commercial profits.

The threshold conditions for opening a store and doing red wine franchise business are related to the specific requirements of the same brand and the first merchant of the undefeated sedan car, but generally speaking, the first merchant needs to meet the following requirements:

1.Financial strength: Merchants need to have a certain financial strength, including start-up capital and operating capital. The start-up capital may include franchise fees, security deposits, decoration costs, etc., and the operating capital includes inventory costs, rent, labor, etc.

2.Business ability: **Merchants need to have certain management ability and management ability, and be able to manage the daily operation of the store and the sales management of the inspection and auction shop.

3.Market acumen: Merchants need to have a certain sensitivity to the market, be able to adjust their business strategies in a timely manner, and seize market opportunities.

5.Love the wine industry: Businesses need to have a love for the wine industry and recognize the knowledge of the wine industry, be able to actively learn and understand the wine culture and product knowledge, and improve their professional quality.

In addition, different brands may also have other specific requirements, so when choosing a brand, merchants need to carefully understand the relevant requirements to ensure that they meet the conditions for joining.

1. Choose the right red wine franchise brand.

In recent years, the hot investment wave in the red wine industry has attracted many people to open red wine stores, and there are more and more franchised brands in the market, which undoubtedly increases the difficulty of entrepreneurs to choose. Therefore, when entrepreneurs choose a red wine franchise brand, they should examine the brand's integrity, management ability, franchise policy, brand strength, etc., and the most important thing is that the franchisee's business philosophy must be consistent with the enterprise. A powerful brand can bring twice the result with half the effort to the franchisee.

Second, the higher the requirements, the greater the chance of success.

Choosing to open a wine store is indeed a shortcut to success for entrepreneurs who have just entered the wine industry, which can save a lot of trouble and avoid detours. Competitive red wine franchise brands often have a relatively complete franchise system and a set of replicable standards, from the preliminary investigation to the final store opening operation is a fixed process, which can ensure that the franchisee profits.

Third, it is best to communicate "face-to-face" with the headquarters.

Now there are many red wine franchise enterprises, and in recent years, the profits of red wine stores are considerable, which makes some emerging red wine franchise enterprises and franchisees more impetuous. Some entrepreneurs who have just entered the red wine industry are eager to start a business, and only listen to some promotional materials of chain enterprises to sign a contract to join, and wait until there is a dispute to find that the chain headquarters is smaller than their own store, or even an empty shell, and they have no ability and experience to solve store problems at all. Therefore, it is best for all franchisees to visit the headquarters and its wine stores in person to communicate and understand on the spot, and collect first-hand on-site information.

Information** on the official website of Guangzhou Mengsluo).

From the perspective of investment, the vision should extend to the entire industrial chain. For example, in the process of red wine procurement, many companies have begun to lay out the world and build a red wine industry chain. The model is to first select the production area, inject funds to participate in the shares, buy out the well-known local wineries, and make wines with the characteristics of the origin through the import and sales channels.

There is an importer called Daien Wine, which has relied on this model to occupy a place in the red wine market.

From an objective point of view, first, whether the minimum cost of joining ** is reasonable.

Whether the cost of joining is reasonable, first of all, it depends on whether the popularity and management system of the franchise company is sound, and at the same time, it also depends on the conditions provided by the franchise company, including hardware and software support, etc., and the most important thing is to see the return on investment, which can refer to the rate of return of other franchise stores, usually each franchise company has its own franchise standards, and it is generally non-negotiable. However, as far as the current red wine market is concerned, there is no need to join the red wine franchise, and you will generally be given the corresponding distribution. That is, it is based on the order quantity.

Second, the success rate of the franchise store.

Hope it helps.

In recent years, with the growing growth of China's red wine market, more and more people have taken a fancy to the cake of the red wine industry and want to taste a little sweetness. However, the more people join, the more competition there is. So, as latecomers, how can we catch up with the latter and get a relatively large piece of cake?

If you don't know enough about red wine, you might as well try a wine specialty store to join. The advantage of choosing this method is that it is less risky than starting your own business. However, you should also carefully consider all aspects when joining a wine store, such as the following five things you must know!

First, it is very important to choose a brand and a businessman.

This should be a prerequisite for opening a store, and the choice of brand determines the success of opening a store. When choosing a red wine business, you must find a strong business, a good reputation in the industry, a large variety of wine and a good quality. Moreover, generally a regular wine merchant will have a very complete system, from various training to follow-up support related to opening a store, a wine merchant must provide.

In this regard, AOYO can be said to be a conscientious enterprise in the industry, and in the past 9 years, more than 300 stores have blossomed all over the country, winning unanimous praise from the market. AOYO brand red wine not only has a strong product line with international competitiveness, but also has a strong management team, which can provide professional training and follow-up support for the best merchants, and interested parties can consult at any time.

Second, site selection is very important.

Generally speaking, a commercial street facing north and south should be more prosperous than the north-facing one; The east and west are opposite, and the one facing the east should be more prosperous than the one facing the west; And a traditional commercial street, the prosperous is not at both ends, nor in the middle, but close to half and half of the place, which is almost in line with the law of division (1:.

3. Choose a good store name.

For a person, a good name makes a good impression. In the same way, a good store name will also directly affect the image of the store. As a relatively high-end industry, the name of the store should be more elegant, but it is necessary to choose words that are easier for the public to remember.

Fourth, the decoration of the store should be distinctive.

According to the positioning of the brand, you can choose the corresponding decoration style. Here you can refer to the decoration style of the major wine stores, from the color matching, product display to the choice of lighting are very important.

Fifth, advertising should be in place.