How to do the marketing of braised meat shops? How to carry out promotions for the newly opened pick

Make lo-mei. The delicatessen industry knows that if you want to attract customers, you need to find a way to run a variety of marketing campaigns. Of course, doing marketing will involve activity funds, and on the premise of not knowing how much profit marketing can bring, we must want to spend the least amount of money and generate the maximum profit.

That activity that costs less, or even doesn't cost anything, you haven't thought about it? Today, I will introduce you to a few small ways to increase your lo-mei cooked food business with little or no cost.

1. Use the difference to guide customers to buy.

Pickled vegetables. There are many different types of braised vegetables, which can be sold individually or in combination. There are still some tricks about ** settings in this. We can divide the varieties of braised vegetables into several categories**, such as Gong goose + Liangpi, husband and wife lung slices.

Jelly, beef + salad, three combinations of sales**. Each store has its own main menu. Which one we want to push, we will adjust the other ** to the lowest and highest, so that the variety of pickled vegetables that we want to push ** is in the middle.

For example, if we want to push the tribute goose, then we can set the ** of the husband and wife's lung slices + cold powder to 50 yuan, the beef + cold salad to 40 yuan, and the tribute goose + cold skin to 45 yuan. Generally speaking, when customers don't know which kind of dish to consume, they usually choose neither high nor low.

2. Make a sales list and guide customers to consume.

Every day or every week, make a store sales leaderboard. Drain the braised vegetables with high to low sales so that customers can see them when they enter the store. Because the public likes to follow the trend, so that hesitant customers can make it easier to choose, so it is generally not wrong to choose the best seller.

Note that the leaderboard here is "artificially" arranged! This week, if we want to push the pig's feet, we will put the pig's trotters in the first place, and if we want to push the phoenix claws, we will put the phoenix claws in the first place, and so on.

3. In the places where customers are most easily reached, launch tasting activities.

In the food industry, the first thing to conquer customers is taste, and tasting can bring customers the most intuitive taste experience. Cut the cooked food into small pieces and place them on a small plate, with toothpicks on the sides of the plate for easy consumption. There is a consumer psychology here, that is, after the customer tastes it, he thinks the taste is okay, and usually buys a little more.

Pay attention to one point, the environmental hygiene of the tasting must be done well.

Generally speaking, the peak demand period of the braised vegetable shop is the lunch and evening meal time, and the peak period can be according to the normal braised vegetables**, and other free time, it is necessary to drive the flow of customers through certain limited-time activities. **There are generally the following ways:

Ordinary discount: For a single item, such as buying a special pig's trotter of the Three Kingdoms with a 20% discount, etc., this ** method is relatively simple.

Voucher method: Through the launch of activities such as "10 yuan voucher", guests can choose any type of braised vegetables and participate in the discount.

The more you spend, the greater the discount: for example, if you spend 100 yuan, you can get 3 bottles of beer or other more practical products, and you can also launch vouchers to redeem cash next time you come to consume.

Da Liu volg: How to do the opening of the lo-mei shop, teach you a few tips, and let your customers queue up for a long time!

Hello everyone, today I would like to share with you the actual situation of a certain student since he opened a new lo-mei restaurant, and how to improve some customer flow. When he opened the store, he did a nine-day full delivery activity, and the effect was very good, and then after the activity stopped, the turnover dropped in two or three days, which is normal, but it is not normal, why? Because as a new store, the key is to quickly occupy the market, so we must continue to warm up, continue to do activities, and continue to do some guidance of customer flow, so in the next few days, that is, during the Chung Yeung Festival, students have an old age certificate specifically for the elderly, and they can enjoy a discount of 85% off all goods when they enter the store, and at the same time send six eggs for 18 yuan and 500 grams of noodles for 38 yuan, so as to stimulate some customer flow.

There may be a lot of people who ask how to do this activity, where is the profit point? After the discount, I will give something away. In fact, let me tell you, it doesn't matter, in fact, after sending it, as long as we do the performance, the profit is still there, but it is not so high.

But we can really do the profit by volume, that is, there is another benefit, it can quickly attract customers.

Although it is only a small store, but under the premise of very fierce competition, there may be several pickled vegetable shops on one street. How do you grab more of the market? It is to continuously guide customers into the store to consume, and after customers come back and forth several times, if there is no problem with your core product, customers will form a consumption habit.

Speaking of which, in fact, many people say that an old store will have customers' spending habits and loyalty. For consumption habits, we can slowly guide through some marketing activities, do more activities, and then customers will naturally change their consumption habits. Consumption habits are actually a process of answering questions.

When it comes to the issue of loyalty, I can tell you very clearly here, in fact, there is no loyalty, in fact, who is more preferential, customers will choose whom, so to open a new store must not stop warming up, we must continue to guide the flow of customers, improve the flow of customers, do the performance up, to seek profits, your store will be better and better!

Among the many business opportunities in the catering industry, choosing to develop for many years and having a market foundation is undoubtedly a more reliable choice, braised vegetables.

Snacks as a traditional delicacy with very Chinese characteristics.

It has been inherited for a long time, and it is still prosperous after years of development, and it is a popular project worth investing in.

What preparations should be made to open a braised vegetable shop? Be well prepared so that you don't have to be in a hurry on the road to starting a business, how about investing in opening a store in the catering market?

1. Industry preparation.

As the saying goes, there are 360 lines in the world, and the scope of self-employment is very wide, and there are many projects to choose from. But first and foremost, you should choose an industry that you know about or that is related to your interests, and it will be easy to do so.

2. Funding preparation.

No matter what industry you are in, you will need a certain amount of start-up capital to use to buy the supplies you need. If the funds are insufficient, you need to wait for a certain amount of funds to accumulate before becoming bigger, and you can't do it without funds.

Third, to have a certain knowledge of business management.

The so-called art industry has a specialization, entrepreneurs must have a certain way of management, such as how to purchase, how to open sales, consumer positioning and other aspects of knowledge, will master these knowledge, in the business will be more handy.

Fourth, there are many advantages of chain franchise.

In the continuous development of the catering industry, the model of joining the business has been derived, and the entrepreneurs have joined the good catering brand when opening a braised vegetable shop, and have a professional management team and business model.

As well as good service, it can increase the success rate of starting a business. The support of the franchise brand is very important, the headquarters has experience, and the management will be relatively more systematic, which is of great help to entrepreneurship, and perfect management is a shortcut to the franchise store to quickly get on the right track.

It is now a very common thing to join and open a store in the catering industry, and the catering brands that can be franchised have a certain strength and rich market experience, which can help entrepreneurs avoid common market risks.

And to provide entrepreneurs with relevant store management skills, with a strong predecessor to guide the opening of the store, so that entrepreneurship in the catering market like a fish in water!

Master the characteristics of various spices.

Friends who make braised pork know the importance of spices, but they don't use spices reasonably. When making braised pork, I only saw others adding spices such as cinnamon, Sichuan pepper, and tangerine peel, but I didn't know how to add them? How much to add?

In the end, the braised pork is either fishy or light. Therefore, for novices, mastering the characteristics of various spices is one of the necessary skills, such as grass cardamom to increase the flavor and remove the fish, Sichuan pepper, star anise to remove the smell and increase the spice, and lemongrass to sterilize and preservative. Only after mastering the characteristics of various spices, and then appropriately increasing according to the taste of the braised meat, the braised meat made at this time will be more flavorful.

Master the heat. Mastering the characteristics of spices is one of the basic skills for novices to open a store, and the importance of heat should not be overlooked. When to start a big fire?

When to turn to medium-low heat? All need to be flexible. For novices, for convenience, they like to boil it over medium heat, which not only prolongs the time of marinated meat, but also tends to cause the problem that the marinated meat is not fragrant in the later stage.

Therefore, it is necessary to control the heat when marinating the meat, generally you can choose to use high heat when boiling the brine and putting the meat into the brine, and then turn to medium heat after a period of time when the temperature of the meat slowly rises, and finally cook it over low heat for about 30 minutes, so that the marinated meat is fragrant, fat but not greasy.

Master the art of coloring.

Spices and fire can control the flavor of the braised meat, while coloring can make the braised meat more appealing. Especially in terms of diet, if the color is very poor, resulting in no appetite, it is difficult to have a desire to buy at this time. For chefs, coloring braised pork is also one of the indispensable skills.

Usually, there are three ways to color braised meat, one is to directly color with spices such as red yeast rice powder and comfrey. The second is to choose to use rock sugar or white sugar for coloring. The third is to color with soy sauce.

If you are selling directly in the store, it is recommended that you use the first two methods of coloring.

The size of the store should not be too large, generally about 10 square meters. There are 2 or 3 salespeople in the average size of recruitment, and a mom-and-pop shop is the best business model. Consumer targeting is important.

According to which type of local customers are more likely to be white-collar workers, residents, and college students, they should buy braised vegetables according to the characteristics of local consumer groups. The store must be selected in a huge area. The first choice is to be near a large residential area, and to choose a place that residents often pass by every day.

The second choice is near the tourist attractions, the largest amount, many foreign tourists, easy to eat, and distinctive. The mode of operation can be flexibly chosen, and the store or mobile form can be selected according to the need. The façade operation should have a sales façade and processing room, and it is best to choose the front store and back kitchen, which is more convenient to operate.

Mobile operations must have relevant equipment, operating platforms, etc.

The taste should have its own characteristics, attract regular customers, and develop better over time.

Taste, variety, condition, service, environment.

Hello kiss, because the marketing method of many pickled vegetable shops is nothing more than to send leaflets or pull a banner above the store, indicating that the pickled vegetables are discounted, and the sales are balanced. Then, if you do this, other braised vegetable shops will also use these methods, and in the end, the whole street can only compete like this, but the actual effect is very bad. "**", not "marketing" as we should be.

It is understandable that the market is fiercely competitive and takes measures to attract customers, but this blind way of reducing prices is really not advisable, and in the long run, not only can not improve profits, but will also reduce the profits of enterprises. We should take some effective marketing instead of the best means to improve the profits of the pickled vegetable shop and improve the image of our pickled vegetable shop. Before marketing, we should grasp several points, the product should be differentiated, it must have its own characteristics, and how to increase user stickiness; Retain old customers and attract new ones; The customers attracted by the low price consume for the first time, and how can they make him come back next time.

Now is the peak season of the braised vegetable shop business, many novices also choose to open a store at this time, before the opening of the new store, there must be some activities to attract consumers, the more lively the activity, the popularity will inevitably rise!

The new opening of a pickled vegetable shop needs to be fully prepared, warmed up in advance, and publicity in place.

Basic preparations for grand opening: The product taste is stable and the product range is complete; The decoration has a good image and temperament, which is in line with the product positioning; Fully staffed, ready to sell and enthusiastic.

Publicity and promotion of the opening of Chengdu University: Coupon for opening activities; Leaflets highlighting the store's featured products; audio opening publicity; The spread of the circle of friends, with the location of the store and the opening activities of the store**; Bunting or arches or flower baskets should be prepared in front of the shop to attract more attention; Taste samples, arrange personnel to taste in the surrounding dense areas, etc.