How to do hot marketing? What is Trending Marketing?

A good marketing approach can help a business attract more followers, and then that said, how do you plan a good marketing plan? We can see that there are a lot of marketing activities in the market; For example, full reduction, **, buy one get one free, etc., and the most popular among consumers is the activity of scanning the code to receive red envelopes, and various merchants can also refer to it.

The marketing function of the scan code to receive the red envelope software:

1.Today, advertisers are completely audience-driven because big data technology allows them to know where their target audience is and what screen they are looking at. Big data technology can do when different users pay attention to the same interface of the same **, the advertising content is different, and big data marketing realizes personalized marketing for netizens.

Multi-platform collection can include data such as the Internet, mobile Internet, radio and power grids, smart TVs in the future, and outdoor smart screens.

3.With the help of a variety of data collection channels, the enterprise is a good friend of every consumer, you will understand all the living habits of consumers, and you can develop a personalized marketing plan for each person.

4.Personalized marketing: In the Internet era, the concept of marketing has changed from "first-oriented" to "audience-oriented". In the past, marketing activities must be guided by **, and select high-profile and high-profile ** for placement.

Advantages of scanning the code to receive red envelope software:

1. Accurate control of the execution time of the activity;

2. Regulation and control of awards, taking advantage of the momentum to build momentum;

3. Improve the scanning rate and participation rate of consumers, and create a brand image that is close to the people and friendly to the people;

4. Consumer code scanning statistics: **future development trend, appropriate adjustment** plan;

5. Consumer participation flow: collect consumer information; Provide each consumer's winning history, including prize information, consumer information, winning time, etc. Every expenditure is based on evidence, and every effort is rewarded; grasp the flow and distribution of funds;

<> when it comes to recent hot spots, we have to mention the phenomenal anti-corruption drama "In the Name of the People". Whether it's Weibo or WeChat, everyone is talking about Secretary Dakang and his GDP. Very good, this has successfully caught the attention of our WeChat people! <

Therefore, Brother Yardmer quickly stepped up and sent you two hot marketing tools about "In the Name of the People" - GDP Defender and Director Hou Mighty.

GDP Defenders: Secretary Dakang, GDP, UFO, Aliens...Domestic anti-corruption dramas have been upgraded to Hollywood interstellar sci-fi blockbusters! The brain hole is novel, and the painting style is cute. Friends who have been fans of Secretary Dakang, this game will become your next entertainment food.

Director Hou mighty: Surprised! The righteous and awe-inspiring Director Hou was attacked and retaliated by corrupt elements? Can the athletic Director Hou get out of danger? Please tune in to this episode of "WeChat People's Interactive Game: Director Hou's Might".

Ahem,The two games have quietly landed online at 15:39 yesterday afternoon.,The reason why I said it today is to give you a surprise! How, is it not surprising? Surprised? <

The first is to find the point of contact between the hot event and the product and brand.

This point of contact is then turned into a communication strategy.

Then there is the associated element of the strategy point.

Find a creative prototype in the associated element.

Finally, creative expression is made through this creative prototype.

Hot marketing is actually a kind of "borrowing marketing", which refers to a series of related activities in which enterprises timely grasp the social news, events and celebrities that have attracted wide attention, and combine the enterprises and products to reach a certain height in the communication channels.

For example, in the past two years, there has been a special and extremely popular way to play during the New Year, that is, to grab red envelopes. In this red envelope war, Alipay undoubtedly seized the limelight. People shouted the slogan of "Collect all five blessings and divide 100 million equally", and the real gold ** lead socks are called!

However, people sighed all night, and finally found out that Jingye Fu was a rarity. It is said that **Huaikai was sold for 1,000 yuan. In the end, with the end of the final red envelope, people found that they only received 272 yuan in the end after collecting all the five blessings, which is really a pit!

And in fact, such activities have already been played. Alipay is just a new trick, but it has caused hundreds of millions of people to interact.

As we all know, chasing hot spots is a good way to detonate traffic, and many hot spots have their own traffic, which can explode quickly in a short period of time, generating a huge amount of **. However, hot spots are very time-sensitive and elusive, so it is difficult to control hot spots. Below, summarize three tips!

1. Usefulness is dominant. With so much information on the Internet, why do people have to come to see your content? If it is not instructive and can help others, people will definitely jump to the page immediately after looking at it.

Therefore, Yiren Network knows that the content must be dominated by usefulness, and the title or beginning can be introduced by hot spots, but the follow-up content must have its own views or insights to give people enlightenment.

2. Hot spots are related to brands. In view of this reason, we can't blindly chase hot spots, first of all, we have to ensure that this early hot spot has a certain relevance to the enterprise or product, so that it will be reasonable for Lu Feng socks, and users will not feel abrupt after reading it.

In the subconscious of human beings, they will yearn for beautiful, interesting, and fresh things, and blunt advertisements are usually rejected by users, while adding some interesting factors is more acceptable. Therefore, if you want to chase hot spots and expand the scope of communication at the same time, the way is to make the content more interesting, add some complaining and ridiculing tones, and shorten the distance between you and users.

It can be said that it is easy to get started, but it is more difficult to learn well, so if you want to learn well, I suggest a few points.

1. Find a teacher to bring, the new ** can be said to be a hot industry now, and it will continue to be popular in the next few years, and after several years of growth, it has now entered a mature period. In the era of a hundred flowers, it is difficult to study it yourself, because the new is always changing, and it is difficult for individuals to keep up with the changes of the times. Take the current changes as an example, the knowledge sharing in the past few years to the current visual sharing, and the next 5G** era, the change is very fast, so the best way to learn well is to find a teacher to take it.

2. Hot spot sense of smell. This is also very important, about the hot spots are emerging every day, whether you can seize the current hot spots and use them for your own use is the king, which requires a very strong sense of hot spots and transformation consciousness. Of course, if you want to find hot spots, you can often go to the index and hot things to order the news and so on.

3. Content is king. Content, the most basic requirement of a new **, whether it is text or visual processing, you must have the ability to make content. If you don't have this awareness, you should calm down and study or find a teacher to study.

Of course, if you want to learn the new **, other aspects are also quite crucial, such as crowds, pink management, basic theories of psychology, visual theory, copywriting and so on.