How to do marketing strategies in the education industry, marketing strategies for education and tra

1. Carry out new marketing ideas according to the characteristics of the exclusive industry.

If we want to focus on "marketing methods", we must analyze some of the current industry characteristics of educational institutions, and after accurate analysis, I believe that everyone will have a new understanding of marketing methods.

(1) Although the accuracy of clues has improved, the conversion cycle has not been shortened

The clue conversion cycle is a point of high customer attention, there is a rough research data on the annual parents' spending on education, the data presents to us that the education consumption has been ranked in the top three or even higher, it is enough to see that the family attaches great importance to the education of children, with the increase in the degree of attention to the investment in education is also increasing year by year, the parents' love for their children is unlimited, so the choice is more cautious, thus lengthening the wait-and-see cycle of educational products.

(2) The stage selection of the road to marketing success

Imagine the stage of marketing success we must go through, must be from the research target group, from this point we can clearly see the difference between the education industry and other industries, we will inevitably go through the "screening-decision-pay" stage, and think about it, these three stages are different people, from the beginning of the screening may be the product decision-maker, but the payer is not necessarily himself, the problem is that we have different marketing methods for different ideas, in order to cater to all kinds of people.

2. The education industry is seriously involuted, and the characteristic marketing is intensified.

Now if you say the word "marketing", many people's reaction must be cautious, because since the opening of the online industry, the crazy marketing performance of the education industry has brought us a deep impression, but since the introduction of the policy on the education industry, the advertising of the education industry has also ushered in an unprecedented rectification, from the previous overwhelming to today's almost "disappearing", which is also a major test for us, so now we can not stop, A slight pause may be eliminated by the market, and marketing is a crucial part of our exploration of the way forward.

The marketing operation strategy of the education industry can adopt a "three-step" strategy.

Often, the education industry is not without this idea, but considering that these three methods are costly, especially the cost of development, it is unrealistic to find outsourcing! Professional mobile application platforms such as Dingbell apps can be used. The reason is that it is made once and generated at multiple ends.

In addition, many traditional educational institutions simply do not have a mobile marketing mindset, so looking for an education and training solution is undoubtedly suitable.

Marketing Strategy of Education and Training Institutions: Marketing Method of Famous Teachers' Lectures.

Famous teacher lectures are also called sales. People who lived through that era wondered "not going to xx is an adventure!" Propaganda slogans such as "Special Lecture on 100-day Increase in Scores in this Year's College Entrance Examination", "Special Lecture on Covering Questions in the Final Session of the Graduate Examination", and "Special Lecture on Studying Abroad by Admission Officers of Famous Universities" are not unfamiliar at all.

The key to this kind of recruitment strategy is the following:

Sales market product selling points - what to say, what people to say (generally led by big-name star teachers) to drive the number of students - students like to listen, parents want to hear what they want to hear.

Enter the propaganda - marketing without leaving a mark (we can deal with a series of problems for students) sublimation enrollment - word-of-mouth marketing, and apply for the exam on the spot.

1. Attract parents' interest - online drainage.

The best training institution to do in the "drainage" link is the well-known predator Xueersi, whose "parent help" is essentially a "big fish pond" that attracts fans. Take Xueersi as an example: for a long time before Xueersi opened branches in each region, parents helped as a "pioneer" to move in first, and relying on the platform to provide a series of learning resources of Xueersi for free, share educational experience, and attract a large number of parent fans with the concept of "helping parents, helping students, and doing education", and build a reputation for Xueersi's local branches.

Some people say that Xueersi uses the platform to "circle fans" more than 60 million parent users. It is precisely because of the huge accumulation of "traffic" in the early stage that every time Xueersi opens a new campus in a region, there will be a phenomenon of parents queuing up to sign up. Obviously, it is impossible for small and medium-sized institutions to completely copy the "fan attraction" model of "parent help", but they can create their own platform, that is, to use micro-marketing tools to achieve rapid online circle of fans.

It is understood that at present, many training institutions with rapid development and bursting students are doing this step very well.

2. Referral of students:

This model is the fastest, the most labor-saving, and the most effective, basically the salesman service old students, and then ask for the form of referral to promote, this way is the best way, if your product quality is good, and positioned in the high-end, it is recommended that you can boldly adopt this model, I believe it will be a very great success!

The combination of online and offline, the participation of all offline employees in soliciting customers, the online fission communication, and the combination of gifts to carry out discounts, quickly collect funds.

Answer: Precision marketing in the education and training industry must be cheap.

I wish you success in your studies.

Step by step.

The precision marketing method of education and training, the fastest way for old students to introduce new students, is the referral system.

First of all, you have to have a group of seed customer groups, and the seed groups can design fission marketing models and processes, and secondly, how to let their old customers introduce friends, classmates, and colleagues to learn. You have to make seed customers happy with your service and design several giveaways or share models. There is a driving force when there is interest, and it must be 100% committed to deliver, otherwise there is a loss of old customer base.

Third, test more and cycle through various communities and self-improvements. If there is an effect, it will be amplified.

1. Service marketing.

A service is an activity, benefit or satisfaction that is used or connected with a product.

2. Experiential marketing.

The formation of a buyer's market has given some new characteristics to consumer demand. In terms of consumption structure, the proportion of emotional consumption has increased; In terms of content, the demand for personalization has increased; In terms of value goals, more attention is paid to the feelings when receiving products.

3. Knowledge marketing.

In the era of knowledge economy, the focus of enterprise management will shift from production to research and development, and from the management of tangible assets to the management of knowledge. At the same time, the marketing method of enterprises will inevitably turn to a higher level, that is, knowledge marketing will become an important marketing method for enterprises to obtain the market.

4. Emotional marketing.

Emotional marketing is to take the personal emotional differences and needs of consumers as the core of the company's brand marketing strategy, and achieve the company's business disapproval goals with the help of emotional packaging, emotional advertising, emotional word-of-mouth, emotional design and other strategies.

5. Educational marketing.

Marketing in the beauty industry has always been closely related to education and training. From the rise of beauty technology training in the early 90s, the popularity of beauty concept training in the late 90s, to the expansion of beauty culture education today.