What does CS Ka mean in the supermarket

CS Ka in the supermarket means: CS refers to the sales channel of cosmetics.

path, etc., KA is the point of sale for important customers. The specific meaning can only be known according to the detailed meaning assigned by the supermarket to CS Ka.

For enterprises, the KA store is a large terminal in terms of business area, passenger flow and development potential. International famous retailers such as Volama and Carrefour.

Metro, etc., or regional retailers, such as Shanghai Hualian, Beijing Hualian.

Shenzhen Wanjia and so on, are the company's KA stores, with the shrinkage of traditional sales channels.

KA hypermarkets are becoming more and more valued and favored by manufacturers, and now the industry is very competitive, and enterprises are large and small, scattered and varied. The status of large KA stores in enterprises is getting higher and higher, so entering KA hypermarkets to sell is a problem that enterprises must face.

ka stands for keyaccount, which means "important customer" in Chinese. For fast-moving consumer goods companies, KA stores are the big terminals in terms of business area, customer flow and development potential. International famous retailers such as Wal-Mart, Carrefour, Metro, etc., or regional retailers, such as Shanghai Hualian, Beijing Hualian, Shenzhen Wanjia, etc., are the company's KA stores.

BC store refers to the business area is usually in the 300-1000 square meters of medium-sized supermarkets, most of them are mainly in the form of chains, there are also individual stores, it has a wide range of distribution, rich goods, mostly daily necessities.

For stores, the international standard is divided into three categories: Class A (key), Class B (secondary), and Class C (medium).

Category B refers to the second gear, and the two concepts of BC are put together, that is, they refer to small and medium-sized supermarkets or stores that are distinguished from KA stores.

C: a collection of small open-shelf supermarkets or semi-open-shelf supermarkets, the store area is not large, and the sales volume is not particularly large, but it is generally settled in cash, and the manpower and material resources that need to be invested are less, with an area of less than 300 square meters, mostly around residential areas, and the varieties are relatively single, mainly daily necessities and food, with huge quantities and wide distribution.

With the development of business, large retail customers (including large international and domestic chain retail customers) in the fast-moving consumer goods and health food, daily chemical products and other industries occupy a huge share of market sales, can face a certain target consumer concentration of the group makes the major brands are vying to settle in, so that any manufacturer engaged in the industry has to plan a large number of resources to support and manage the sales of these retail customers, in order to achieve a competitive advantage in the fierce competition of business, to gain profits and market share. These key retail customers are generally referred to as KAs.

1. KA is an international large-scale store divided by the operating area of the cash register, such as: Carrefour, Wal-Mart, Yichu Lotus, RT-Mart.

2. BC store refers to: regional medium-sized supermarket, convenience chain.

3. Connection: KA and BC are collectively referred to as "modern channels" in FMCG.

ka is keyaccount, Chinese means "important customer", that is, the channel of important customers, the whole process refers to the process of user loyalty. The whole marketing level of B2C e-commerce enterprises is a comprehensive and balanced development with membership as the core. Focusing on the three goals of "acquiring users, improving user conversion rate, and retaining loyal users".

A full range of marketing services tailored to the needs of key customers; Provide a dedicated and professional team, multiple delivery channels, one-stop, unified interface, high-speed and effective services.

KA sales is an integral part of customer management, and there are three main work contents, doing sales, grasping execution, and doing customer service. We share it in detail below. What is kaka is the abbreviation of English key account, Chinese is the key customer.

Customers who account for a large proportion of sales in the company's customer list, have strong professionalism and high service requirements, and play a key role in the company's business development are collectively referred to as key customers, commonly known as large customers. Key customers are the most important customers that the company picks out from various channels, and if the company is a multi-channel strategy, it should not be customers of one channel. For example, Walmart has more than 400 stores, which cannot be counted as 400 customers, and is recorded as a customer system.

What does KA Sales do? Customer management is mainly divided into two major functions, one is planning and negotiation, and the other is sales. Achieve sales targets:

Achieve the sales target signed with the customer, ensure 100% product distribution in the store, and collect the sales account on time and in full. Achieve the implementation goal: the implementation of the agreement display, the implementation of the first activity store, the vivid maintenance of the point of sale, the management of the tally clerk, the management of the sales equipment store, and the retail price of the store.

ka stands for multiple meanings, depending on the specific application environment.

ka (keyaccount), literally translated as "key customer", Chinese means "key customer", "important customer".

KA is the IATA** of Dragonair, which is the second largest airline in Hong Kong, China, with Hong Kong International Airport as its hub. Dragonair offers about 400 flights per week, including all over Asia, with Chinese mainland as its main market. Freight routes also cover Europe, the Middle East and North America.

Ka is the ionization constant of a weak acid at room temperature (25°C). ka denotes the ionization constant of a weak acid, the greater ka, the more acidic it is, and pka denotes its negative logarithm.

ka stands for key account, which means important customer.

With the development of business, large retail customers (including international and domestic large chain retail customers) occupy a huge market sales share in fast-moving consumer goods, health food, daily chemical products and other industries, so that any manufacturer engaged in this industry has to plan a large number of resources to support and manage the sales of these important retail customers, in order to achieve competitive advantages in the fiercely competitive business, and obtain profits and market share. These key retail customers are generally referred to as KAs.

KA channels, as well as KA stores and KA terminals, refer to stores with large business areas, large customer flow and great development potential. For example, Wal-Mart, Carrefour, Hualian in Beijing, Yichu Lotus in Shanghai, Suguo in Nanjing, etc.

Today, any manufacturer has to face KA customers and be happy and miserable because of doing business with KA . Different industries will have different models of managing the content and organizational structure of KA. Even for enterprises in the same fields such as fast-moving consumer goods, health food, daily chemical products, etc., with the size of the company's sales scale, the difference in channel development strategy, and the difference in sales organization structure, its KA management style is also different.

The ka channel is mainly about what you use when you are learning. Multiple perspectives give you a way to think.

To put it simply, it is a large chain, ka means keyaccount, and the direct translation is the meaning of important customers.

There are many statements about KA, such as the KA channel you mentioned, as well as KA stores and KA terminals, which refer to stores with large business areas, large customer flow and great development potential.

For example, Wal-Mart, Knorr, Hualian in Beijing, Yichu Lotus in Shanghai, Suguo in Nanjing, and Gome in Zhejiang

Eh, eh, the channel, in fact, it is very simple, K is to say that some large chains are different in each industry.

Administrator operator

Customer satisfaction Customer SatisfactionCustomer support customer support CS behind customer support needs to be judged according to the actual situation.

ka (keyaccount), Chinese means "important customer", "key customer" for enterprises ka store is a large terminal (such as: Wal-Mart) that has great advantages in business area, customer flow and development potential

Generally speaking, there are two types of supermarket cards, one is a membership card and the other is a consumption card. The membership card is the supermarket, sometimes do activities, some goods are discounted, and only the membership card can enjoy discounts. The consumption card is that there is money in it, and it is just a matter of swiping the card directly to buy things.

ka is the abbreviation of keyaccount, which means in Chinese"Key customers"The key customer supermarket KA is the salesman who develops, contacts and maintains the terminal merchants in the commercial store of the enterprise.

It mainly includes: new product entry negotiation, display location negotiation, product ordering, delivery, reconciliation, checkout, the development of activities, management training of employees, customer relationship maintenance with buyers, display optimization, cost negotiation and so on.

To put it bluntly, it refers to the sales promotion staff engaged in large and medium-sized stores.

KA supermarket system refers to chain shopping malls and supermarkets, such as: Wal-Mart, Carrefour, Renrenle, Auchan, etc.

Ka (Key Account), as the name suggests, refers to key customers, that is, large customers. For the majority of daily chemical merchants, the general meaning of the domestic KA retailers mainly refers to: 1

International supermarket chain department store groups: such as Wal-Mart, Carrefour, Tesco Tesco, etc.; 2.Large domestic supermarket chain department store groups, such as China Resources Wanjia, Lianhua, Wuhan Zhongbai, etc.; 3.

According to the credit standards of each manufacturer, supermarkets and department stores with certain strength in other regions;

As the ultimate form of the terminal, KA stores have developed rapidly in recent years, and major chain groups at home and abroad are competing to stake their ground, and international chain giants such as Wal-Mart and Carrefour have accelerated the pace of layout in China, and their tentacles have gradually extended from first-tier cities to second- and third-tier cities; China Resources Vanguard, Lianhua and other Chinese-funded supermarket groups have also continued to attack the city and grab land, and have a large number of mergers and acquisitions, determined to seize half of the retail market. KA stores play an important role in the retail share of the entire society, and they are a market that consumer goods manufacturers and distributors cannot ignore or give up.

The concept of ka: ka is keyaccount, Chinese means "important customer", key customer, we generally understand as: large customer or key customer.

In the retail circulation industry, it is a large terminal in three aspects: business area, passenger flow and development potential. Then the KA sales supervisor is the sales person in charge of following up the KA customers, and some companies are also called key account managers.

Advantages of FMCG: It refers to high-frequency consumption products, with a short time limit, a wide range of consumer groups, and high requirements for the convenience of consumption; There are many types of channels and complexities, such as traditional formats (department stores) and emerging formats (chain stores, supermarkets, hypermarkets). Products are widely involved in skin care products, hair care products, personal care products, feminine hygiene products, paper products, cosmetics, baby products, laundry detergents, laundry detergents, disinfectants, pesticides, food, beverages and alcohol and many other products. Traditional Channels:

There are very small mom-and-pop food stores, community grocery stores, breakfast stalls, and so on. ka channel: divided into international ka, local ka, international ka:

Refers to international chain stores (such as: Carrefour, Wal-Mart) Local ka: refers to local or domestic chain stores (domestic such as:

RT-Mart, Hualian, places such as: Wushang, Zhongbai).

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