How to market a paint brand?

Part I: Paint = When it comes to the sellers hired by the company, how can they win the hearts of consumers. Today's main body is about the marketing of brand enterprises. In many cases, when painting brand enterprises carry out product marketing, they must thoroughly help dealers fully understand the product.

Only paint dealers can better sell their products after they have a certain degree of understanding.

It's the same as when we sell products in the mall, first of all, you have to understand your own brand, including its performance, effect, pros and cons, etc., you should have a complete grasp, and when consumers ask you again, you must be able to give a perfect answer. You can't have the effect of asking three questions, and you can't boast about your brand too beautifully, without a little flaw. That way, I don't think any consumer will buy your brand.

Therefore, manufacturers jointly plan good marketing activities, create terminal marketing, and form continuous competitiveness to ensure that they are invincible in the fierce market competition. While expanding the channels, the paint and coating enterprises can not ignore the management and maintenance of the existing channels. Only by consolidating the existing resources and accumulating funds can we have the strength to expand a larger market space.

It is to cooperate with large merchants.

Chemical indicators, taste indicators, pollution indicators.

I don't know what you want to ask this kind of question, do you think it would work for you to give you the answer.

I have always used Nippon paint at home, you can try it, there is no peculiar smell, the quality is very good, after all, it is also a relatively famous domestic brand.

When the store is opened, it is necessary to pull business, that is, to publicize.

1. Do simple publicity, such as small advertisements.

2. Introduce relatives and friends.

3. Go to the place where the paint is used to pull a single and negotiate.

4. Pay attention to quality and start to make profits.

Hello dear and happy to serve you<>

Please rate the marketing mix strategy of this small paint factory as follows; 1: The main basis is: the demand characteristics of target customers:

The product requirements are not high, the product is sensitive, and the young customers are the potential pursuit of color. These points are in line with the characteristics of "small paint factories". Small factories will not have product R&D capabilities and product R&D funds when they enter the market.

and do not have the ability to directly purchase technology to compete for a larger share of the market. Therefore, this target market is selected as the best choice. 2：

The marketing mix strategy of this small paint factory is set up in a reasonable and scientific way. It is mainly reflected in the following points: envy tong.

First, the end consumption point of the product is close to the target customer, which makes it easier for the target customer to directly purchase the products of the factory. Second, the product is priced uniformly, and no measures such as price reduction are taken**. This makes the product have a stable **.

Customers will subconsciously believe that the value of this product is reflected now**. Three, **: low price, satisfactory quality as the slogan, can fully meet the needs of consumers, rather than the pursuit of flashy "perfect quality" from the above points is not difficult to see, the factory's marketing mix strategy is set reasonable and scientific.

Products. A small number of paints of different colors and sizes of different packaging in Luying. In addition, the color variety and can size can be increased, changed, or canceled at any time according to the preferences of the target customers (product development).

Distribution. The product is delivered to every retail store in the vicinity of the target customer's residence. As soon as a new store appears in the target market, we immediately solicit the distribution of our own products (market development).

**。Keep a single low price**, do not provide any **discounts, and do not follow other manufacturers to adjust**. **。

With the call of "low price" and "satisfactory quality", we can adapt to the needs of target customers. Regularly change the store layout and advertising version to create a new image and change the use of advertising** (due to the right market selection, the marketing strategy is better adapted to the target customer, and the business is still very successful despite dealing in low-end products. Thank you for your trust, the above is my reply, I hope it can help you, I wish you a happy life.

I'm not a salesperson.

But I've been in the paint business for years.

He used to do furniture factory sales business in Dabao Paint.

Decoration paint sales management.

Now specializing in coloring paint construction.

I'd like to give you a little advice.

1. I don't know if you are in the paint sales business or your own boss.

2. Paint sales should be divided into three categories: one is the sale of furniture, the second is the sale of engineering paint, and the third is the sale of decoration paint.

Which do you do.

3. No matter which one is the first thing to be familiar with the product, the business of the paint industry is relatively special.

More than 80% depends on professional knowledge.

About 20% rely on communication skills.

4. There are many ways to understand, the most direct is to find a master.

There are many types of lacquer.

Waterborne. Oily.

Polyurethane. Nitro.

Alkyd. Unsaturated polyester.

Ultraviolet light drying... It's too complicated.

6. What is the customer idea? Good quality and low price, good service is OK

In conclusion, the paint industry needs a lot of effort to be effective.

You could say you're a new product. Or you can find a decoration company to work with.

I think you should compete at a low price, use your ***, sell to customers at a low price, Dulux uses 2 barrels to earn 100 yuan, you use 20 barrels to earn 100 yuan, but your market share will come out, what is a brand, good business, is a brand. Another point is to package your products, how to package, advertising, store taste decoration, every event, to do a big deal, to let your products enter thousands of households like a tide. I'll give you an example, Anxin flooring, the brand is good, but it is very poor in Ezhou, Hubei, Hengjie sanitary ware is very general, but he is very good in Huanggang, Hubei, the whole Huanggang people know it, the business is not in the quality of the product, the brand is the bosses themselves to work hard.

1. Be familiar with the characteristics of your own products, and at the same time learn as much as possible about the product characteristics of competitors.

Salespeople must have a comprehensive and objective understanding and evaluation of the advantages and disadvantages of their own products and the advantages and disadvantages of competitors' products. When it comes to competitors' products, remember not to denigrate them, so that customers will feel that you are not objective and disgusted.

2. According to the most concerned issues of customers, explain a problem deeply and thoroughly.

Before introducing the product to the customer, we must understand what the product features the customer cares about and value the most, and then introduce it in a targeted manner. Don't try"One-pot end"I hope to tell all the advantages of my products to customers, which can only be counterproductive.

3. The introduction process should be simple, clear and clear.

Don't use a long way or confuse the structure, so that when the salesperson speaks, the customer will also be confused and disgusted.

Then take care of a salesman who runs paint, what kind of product is the landlord selling.