How to choose a location before operating a fish hot pot restaurant

Anyone who has ever opened a restaurant knows that choosing a restaurant location is a time-consuming, labor-intensive chore. A good store location is very important for a food and beverage store, so how do you choose the one you want? What tools are available to help us select a site?

1. Business district analysis.

Entering the analysis of the business district, you can see a basic business environment around you, and have a basic understanding of the surrounding infrastructure, crowd structure, and commercial facilities.

<>2. Analysis.

Understand the spending power and purpose of the crowd, whether they come here just to pass by or are ready to spend money, or for other reasons, such as people going to other parks for a walk through here.

Click "Customer Flow Analysis" to see whether the commonly used ** path around is the address that is ready to open a store, and the more ways it is, the more customers will flow. By the way, let's take a look at what type of customer source the passenger flow belongs to, and general schools, office buildings, and scenic spots will be more suitable for milk tea site selection.

<>3. Competitive product analysis.

Click on "Competitive Product Analysis" to view similar stores in the vicinity, and pay attention to the distance between the locations to prevent excessive competition.

There are many ways to <> catering site selection, but at present, everyone commonly uses manual site selection and site selection with the help of Internet tools. In addition, it is a good way to select a site by determining the reference standard, selecting the site through an intermediary or a store company, and using other available resources.

Of course, more catering companies are now using big data to analyze the location of the location, so as to determine the best business area and manpower. However, no matter how you choose a site, you must first have your own planning and positioning, so that you can have a target.

If you want this, you must have chosen the kind of downtown area, the kind that didn't tell me that it was very good. The place is chosen for itself.

Hot pot restaurants should not be opened on streets with dirty environments, because it is catering, consumers pay great attention to the safety of food, and dirty streets, consumers will naturally feel that the hygiene of hot pot restaurants will also be very poor, so they will not enter the store to consume.

Don't choose a pot shop in a more remote place in order to save rent.

The store area is too crowded. Generally, the crowd of people who come to eat hot pot is in groups of three or five, so it will fill a table, and if it is too crowded, it will make consumers have a bad experience.

The location of the store should be selected near the largest number of commercial streets or large shopping malls, so as to attract more consumers to enter the store for consumption, parking should be more convenient, and the location can be found at once.

Examine the stages of your chosen location, where the main consumers are, and the time period when they usually come out to spend.

Around the market research, what are the catering industry, and how efficient are they! These are all things to investigate and research, so that you can make a marketing plan that is suitable for your store.

The hot pot site selection mainly includes 1, clear market positioning, 2, hot pot restaurant location selection principles, 3, you can choose the corner of the street, 4, hot pot restaurant location layout skills. In fact, you can directly pass on the hot pot through the ages, and they will provide site selection support.

1. The location of the hot pot restaurant should be selected in a convenient area for driving in and out. It is not necessarily a prosperous area, but it must be convenient to get in and out, after all, it is common to go out to drive now, and if it is inconvenient to drive, there will naturally be a lot of opportunities. It is best to open it in the city, or at the junction of urban and rural areas.

2. The fish in the fish hot pot restaurant should be fresh. Everyone goes to the fish hot pot restaurant to eat fish, and the fish must be the freshest, which is generally fried in advance and put into the pot.

3. You can add additional fish, but if you don't have oil, you need fresh fish, which can be selected by customers. Prepare fresh vegetables. Vegetables can be both high and low-grade, ** understand, for customers to choose for themselves.

4. There must be noodles that can be cooked and eaten in a hot pot, preferably the kind of noodles that are stretched long in front of the noodles, which makes people have a special appetite.

5. You can regularly launch ** dishes, for people to order for a limited time, set the latest deadline, many people will drive there, and it is also a fun.

6. There are lobby seats, but also private rooms and single tables for people from different walks of life to choose. Many people pay attention to face and grade, and it is good to have this kind of room.

You can consult the catering experiential training entrepreneurship network, they have a full set of process support, training and store opening help, if you want to learn technology, you can also find them, I hope you can open a successful store.

The times are developing, and hot pot franchises are no longer suitable for the practice of "the aroma of wine is not afraid of deep alleys". After all, no matter how good the reputation of the franchised brand is and how delicious the product is, it can't match the good prospects of a store in a good location. Therefore, the location of a hot pot restaurant is very important, and opening it in a place where no one cares about it will only end up in the result of closing the restaurant.

Before site selection, it is necessary to choose an area that is convenient for operation and development, which is the premise of site selection. When selecting a site, it is necessary to consider the level of economic development, cultural and educational influence, market competition, planning location characteristics, and whether the software and hardware environment is superior.

The location of the store is generally near the street corner, because the street corner gathers ** from all directions, so in comparison, the customer has a longer foothold time, the brand ** degree is higher, and the store display surface is also larger.

After considering the regional factors of the hot pot restaurant, a comprehensive analysis can summarize several requirements for the location of the first pot restaurant.

One. Identify the service recipients.

It is necessary to combine the location of the hot pot restaurant, determine the corresponding facilities and equipment, and finally select their own business grades, and then determine the hot pot varieties to consider that if the service object is the working class, the hot pot restaurant is near the residential area or factory area, and can operate popular hot pot varieties, mainly home-cooked hot pot and white meals, small hot pot, Malatang, etc.;

If the service object is a high-income person or white-collar class, the hot pot restaurant is in a commercial center or a new community, the hot pot operated by it should be more high-end, the environment should be first-class, and the service should be two-square, you can choose flavor hot pot, special hot pot, nourishing hot pot, porridge base hot pot, etc.

Two. Implement the principle of proximity.

The so-called principle of "proximity" means that hot pot enterprises should be easy to "approach" with customers, that is, convenient transportation, convenient contact, and easy access.

The location of the hot pot restaurant is located in or close to the commercial area, economic zone, cultural zone, development zone, etc., and the surrounding roads are unobstructed, so that customers can easily "approach" and facilitate dining.

Three. The environment is in place.

On the one hand, the external environment should form a "climate", and hot pot restaurants should be "mixed" with other catering and entertainment facilities, such as catering and entertainment streets, hot pot food cities, etc., and should be matched with other amusement venues to attract customers; On the other hand, it advocates its own comprehensive facilities, and combines hot pot restaurants with entertainment, accommodation, foot baths, tea houses, etc., to form comprehensive economies of scale.

Four. Scientific profit before the opening of the hot pot and during the opening of the hot pot should be combined with various factors to systematically analyze the sales and gross profit in a certain period, and the profit and benefit should be carried out; For example, every 1 day, every 10 days, every quarter of the business analysis, to the best sales, take countermeasures, to ensure the realization of profit targets and profit maximization.

In addition, it can also be judged empirically. These experiences mainly include: investing in opening a store with the help of well-known hot pot, such as opening your own hot pot restaurant near a well-known hot pot restaurant; At the same time as the development of the commercial district, if there is a new commercial area development, a new hot pot restaurant can be opened; "Insert needles" between large buildings, that is, between hotels, office buildings, and restaurants, open new hot pot restaurants.

First of all, to open a hot pot restaurant, the location is extremely crucial, and you must pay attention to the location!

1. A place with a large amount of ** may not be a good store (related to the attributes of the crowd).

2. Always grasp your own positioning and don't deviate from it (such as positioning the market, but opening a boutique).

3. Avoid homogeneous competition (for example, there are several hot pot restaurants nearby, and it is obviously wrong to open them yourself).

Fourth, don't choose Internet celebrity quick recruitment brands (through some hype, create false popularity, no historical precipitation of emerging brands).

Fifth, to create characteristics (although the market is large, but the competition is as fierce, to create a characteristic taste and service, stand out).

The significance of joining lies in two points, one is the recognition of the brand base material (to create a customer reputation chain), and the other is whether the brand can help itself to successfully open a hot pot restaurant with sustainable profitability (store opening experience, operation experience, marketing planning experience, etc.).

First, convenient transportation is the foundation. It is best to choose a shop in an area with convenient transportation. Ideally, a shop or commercial market should have transportation facilities to accommodate all kinds of visitors, i.e., there are rail and bus stops around the shops, and there are also parking lots.

Set up a store near a major station, or on a street within a 15-minute walk of customers. Observe the amount of traffic on both sides of the road, and choose the side with more pedestrians is more conducive to business.

Second, the key location should not be ignored, and the side with fewer side streets or obstacles should be selected for the selection of pavement. Many times, when pedestrians notice your shop, they give up because they need to cross the road, or they focus on avoiding vehicles or other pedestrians in order to cross the road, and ignore the shop next to you.

3. You don't need to look at the Lord's Ways. The selection of the shop should be based on the business content to choose the address. Depending on the type of product sold in the store, the requirements for the store location are also different.

Some stores are required to open in places with a large amount, such as clothing stores and small supermarkets. However, not all stores are suitable for opening in crowded places, such as health care stores and elderly service centers, which are suitable for opening in remote and quiet places.

Fourth, orientation is sometimes important. There are many ways to open a store location, of course, if you start a business to join, these matters are not for you to worry about, and you must learn to "sugar daddy" when choosing a store. The selection of shop surface should choose the location that spontaneously forms a certain type of market.

If the store is located on a commercial center street. In the east-west direction of the street, it is best to sit north and face south; If you want to walk north-south to the street, it is best to sit west and face east, so that the store is on the northwest corner of the intersection as much as possible.

You can refer to the six-step method of joining.

When choosing an address, you should choose a place to gather like things.

Population and parking in the vicinity.