What aspects of game copywriting planning should be learned in normal times Ask for advice Thank you

Game planning is the soul of game design and production, and it is the public who needs the most comprehensive foundation in all production divisions. Because the planning determines the direction of the game production, the details of the game experience are designed, and the infinite possibilities of the creative game world are designed.

First of all, the planning should be unbridled and creative, and it is necessary to determine the game name, game type, game background and world view, game features, engine, market, and game architecture.

Secondly, he should have good communication skills, and describe his ideas, concepts, and a general outline of the characters in the scene to the original artist, who will turn the text into graphic design.

Finally, inform the programmer of the settings such as values and scripts.

If you want to do game planning, you need to have an understanding of classic games and design concepts. If you want to develop in the long run, you need to learn high-standard professional planning copywriting, learn basic game numerical balance and game script production, learn the analysis, design and production of each module and structure of a complete game, learn basic market analysis and project management methods and methods, and learn complete MMO game production methods.

If you want to learn systematically, you can consider signing up for a live online class, and recommend CGWANG's online class. The teacher speaks carefully, you can watch it back after the class, and there are also the same type of recorded classes that you can learn for free (give away lifelong VIP).

Among the training institutions in the field of "game design and game production", [Wang's Education] is the leader in China, and it does not have a branch campus, but is a chain campus directly operated by the headquarters. Different from many other large institutions of the same type: each campus of Wang's Education is physically face-to-face, the teachers are hand-in-hand, and there are special class teachers from morning to night, and the liver-bursting learning mode will improve quickly, especially suitable for students with poor foundation.

It's as simple as reading more books and writing more books.

Have some knowledge of the game.

It's that simple to apply with your published work.

This is simple, you can directly find an online open class, and many platforms have it.

There are many kinds of copywriting, there are news copywriting, soft copywriting, activity copywriting, tackling the heart of the transaction copywriting, the first 2 kinds of copywriting learn to find a monthly salary of several thousand copywriting jobs is no problem, but if you learn to attack the heart of the transaction copywriting, your own business is like a tiger with wings, more importantly, any time you are in urgent need of cash, as long as there is an accurate customer list, the copywriting can be sent out within 24 hours to receive the gold, the first training is too much is very unkind, now the copywriting training on the market is exaggerated propaganda everywhere to cut leeks, it is not recommended to go to ** to participate, You can search: [Night Wind Training Resource Library] A few dollars can get a bunch of teaching materials that you can learn by yourself, basically you will not spend money in vain, I hope it will help you!

Copywriting suitable for matching games is:1. Call each other brothers at the beginning, dislike each other in the middle stage, and shield and defend the high ground in the later stage.

2, do you want to fight the king, no matter how bad my record is, I will not hang up, I have a very e-sports spirit, referred to as a vegetable and fun.

3, the tower can't stand it, let alone protect the girl.

4. They all say that I am a strange person in oriental armor, but I just want to be at the front and protect my friends with my spear.

5、Since today's king ranking five times in a row, I have lost interest in this game.,Is the male god there?,I don't know what position you're playing.,Can you take me to the score?。

As follows:

First, at the beginning, they are called brothers, they dislike each other in the middle stage, and they shield and defend the high ground in the later stage.

Second, the king fights? No matter how bad my record is, I don't hang up, I have a very e-sports spirit, and I am referred to as a vegetable and a fun-loving person.

Third, the tower can't stand it, let alone protect the girls.

Fourth, they said that I was going to restrict my play for seven hours, but I played for four hours at most, and I still had three hours to watch.

Fifth, I think Peace Elite is quite fun, but it takes a long time to wait for your teammates to finish.

Sixth, in reality, I ignored the man, and I was rejected by the wild king in the game.

Ways to become a game copywriter:

As long as you have a certain amount of literary skills, you can easily enter the industry. After all, everyone can write words and articles, the difference is only a matter of whether they are well written or not, and there are different standards for judging good and bad individuals, so it is easy to enter the industry with text plot planning.

However, domestic game companies generally don't pay much attention to the plot, which is completely different from foreign countries. In fact, plot planning is a very important position abroad, but it is not valued in China, and this position is often reserved for novices.

Proficiency in word is a basic skill, and it is not required to know a lot about history, economics, politics, religion and other things, but it is necessary to have a general understanding. Play more games, know its simple process, be able to write game scripts, as far as the current domestic games are concerned, you can watch more Japanese anime, martial arts Xianxia Xiuzhen**.

The responsibilities of game copywriting are generally as follows:

1. Set and write the world view of the game according to the design requirements of the game.

2. Set the game plot according to the requirements of the game world view, which is used to support various gameplay methods and systems in the game.

3. According to the needs of the game's world view and plot, make the needs of the game's plot art resources and follow up the relevant art production.

4. According to the needs of product research and development, conduct targeted knowledge research and material collection to meet the needs of product research and development.

This requires an understanding of the entire game development process and the technical difficulties of the project, as well as an understanding of the various components of game development.

I started as a copywriter as a game planner.

First of all, proficiency in the use of word is a basic skill, and secondly, it is best to have ready-made works that can be used. Again, it is not necessary to know a lot about history, economics, politics, religion and the like, but it is necessary to have a general understanding. Also, the language style should be good at the same, funny, modern, ancient, Chinese, Western, at least have a kind of writing style that suits you.

Also keep in mind that game copywriting is not about writing, and writing well doesn't mean that you're good at writing game text. If you have the time, it's a good idea to familiarize yourself with the game engine, because at the very least, the text is represented within the engine architecture, and what you write needs to be in line with the engine's performance function. If you don't know the engine, you won't lose points during the interview, but if you do, it will give you a lot of points.

1. What does a game copywriter do?

I've heard a lot of sayings, for example, a copywriter is a screenwriter who writes the plot. For another example, copywriting is to structure the worldview. Some people also say that copywriting is made of prop packaging.

Actually, it's not that complicated, I have a very simple way of saying it here. All the text descriptions you see in the game are the responsibility of our game copywriter.

Like the text introduction of what loading screen, the description in the app store and what the developer has to say, the plot, the lines, ......You all need copywriting to pick out your head and think of words.

2. What are the requirements for entering the industry?

First of all, say the most important thing three times.

Don't look at academic qualifications, don't look at academic qualifications, don't look at academic qualifications!

Of course, this "don't look" is a bit absolute, and some large factories recruited by the school have raised the threshold from the written test stage. It's just that from a broad perspective, game companies look more at your "work and creative experience" than your "high education".

So the question is, what is the creative experience?

Q Zezhen: What do you see when copywriting recruits Sun Bu?

Obviously, companies need to recruit people with relatively deep writing skills. Therefore, this is a track that is very friendly to liberal arts students, and its salary is still good compared to other industries.

Broadly speaking, the project team needed someone who could tell a story.

To be more realistic, the interviewer will basically ask: Oops, dear children, have you ever written**? Or something like that?

Take myself as an example, I have more than one million words of creative experience, and at the same time signed a contract to write. Some of my friends know who write things privately, write fanfics for love, and write escape room and group scripts with their friends, and ****** ......People like to create, and they have some experience, so they will consider doing this business.

And some of my classmates, who study media editing and directing, although they also write ** sharp reviews, they are still not on the same track.

At least during the interview, the interviewer is happy to see that you can bring a portfolio. Usually, HR makes appointments, but also hopes that the recruits can send their works over for consideration first. Therefore, the work is a hurdle that cannot be overcome, try to organize your output so far, in case you need it.

Friendship tips: The portfolio is still a good and bad lead to some poems, essays, these are your own characteristics, but the most important thing is a story with ups and downs, some specific character settings.

3. What will you do after you join the company?

In the grand scheme of things, you have to start building a worldview.

To put it mildly, you have to stumble a line and revise it repeatedly to satisfy the boss

In this process, there are countless main and branch plots to write, package game props, gameplay, UI interface, and so on. And, there is another important job for game copywriters, which is to raise art needs. What you write, you have to be able to describe it so that the artist can understand, and he can only draw what you want if he understands it.

This is the demand.

Online game copywriting planning is a relatively new profession, mainly responsible for text creation and content planning in the game, including game introduction, mission plot, prop description, character setting, etc. This profession requires strong literary skills and creative ability, as well as familiarity with the game industry and the psychological needs of players.

You need to be extra careful about situations where you encounter companies that ask you to pay for training in the name of training. In the online game industry, some unscrupulous companies or fraudsters often defraud job seekers of their money in the name of recruitment or training. If you have doubts about the true situation of this company, it is recommended that you carefully check the company's credibility and credentials before joining.

For the skill requirements for this profession, the following points are included:

Literary skills and language skills, able to proficiently use Chinese to express game content, write copywriting and plot scripts.

Game culture and market awareness, understand the trends and development direction of the game industry, and be able to develop appropriate copywriting and content strategies for games according to market demand.

Players have the ability to psychoanalyze and understand the needs and psychology of different types of players, and provide them with a suitable experience of Youchun Blind Play.

Ability to work collaboratively with other teams such as planning, art, and programming to achieve project goals.

Online game copywriting is a profession that requires continuous learning and improvement, and it requires an interest and enthusiasm for the game industry to be able to better adapt to the requirements of this profession. At the same time, you need to be cautious to avoid falling into the trap of fraud.

As follows:

First, at the beginning, they are called brothers, they dislike each other in the middle stage, and they shield and defend the high ground in the later stage.

Second, the king fights? No matter how bad my record is, I don't hang up, I have a very e-sports spirit, and I am referred to as a vegetable and a fun-loving person.

3. I think Peace Elite is quite fun, but it takes a long time to wait for your teammates to finish.

Fourth, in reality, I ignored men, and I was rejected by the wild king in the game.

Fifth, some people fall in love, some people drive at night to watch the sea, and some people lose ten consecutive defeats.

6. Do you see the stars in the sky? It's the stars you fall from your ranks.

Seven, since today's king ranking five consecutive kneeling, I have lost interest in this game, Zhang Yixing is here, I don't know what position you play, can you take me to score.