What are the elements of a complete copywriting plan

I've been a planner for 2 years and a copywriter for 5 years, so take your question seriously. First of all, "creative copywriting planning."

These six words, will.

Unknown. Is it heavy planning or heavy copywriting? Or is it creative? Theoretically speaking, the word copywriting should include, planning, creativity, and even beauty.

In my opinion, copywriting is equivalent to the soul of advertising, a product from the blank to the market, how to package, what ideas, how to perform, what activities, copywriting can be thought of, to diverge. Of course, this is a requirement for copywriters at the director level and above. So, you said that you want to do a "persuasive copywriting plan", I don't really understand.

In general, a persuasive case should at least be complete. This completeness should include a description of the product (this Party A.

Responsible for giving, we are responsible for refining, beautifying, and elevating), market conclusions (this is provided by marketing personnel), customer group analysis (this is professionally planned work), and marketing strategy.

It is also the work of planning, including the pre-middle and post-sales strategies, as well as promotion strategies, copywriters generally start from the promotion strategy to participate, there is a product positioning is more important, and copywriting is generally required to intervene in the drafting), product name case name, slogan, advertising slogans at different stages, advertising (promotion) strategy landing thinking (including what to use, what activities, who to find to do resource development). If you still have spare energy, you can also add visual direction suggestions that match the advertising slogan, which is convenient for Party A to comprehend the creativity and facilitate the later work of the design.

Copywriting planning is not a simple position, and if you want to make this copywriting planning the best, it is even more difficult to do it completely, you have to think a lot, what is the purpose of you want to do this, you have to understand what benefits it can bring to the company, what kind of purpose this copywriting planning wants to achieve, all need you to think, all belong to the elements of copywriting planning.

You can first understand the meaning of the profession of copywriting and planning, saying that copywriting and planning are actually two professions, just because of the needs of the Chinese market, the two positions are combined. Copywriter is a copy writer, engaged in text creativity, planning is a person who focuses on the market, is good at controlling the overall situation, and makes decisions. If you want to know more about this industry, you can take a look at it**.

Recommend a few books, copywriting fever, copywriting training manual.

Self-grinding heart mirror, view the heart like a mirror. To do copywriting planning, you must 1000% stand in the position and perspective of the target customer to think deeply and insightfully, otherwise no matter how beautiful the writing is, don't worry about it, don't attack it, don't expect to be convincing and have sales power. These are the most basic ways of thinking and values.

If you can't do this, wash and sleep, and rely on words to monetize this thing, which is not reliable for you.

The premise is: time, place, task, what, method, way, harvest

Considerations: possible cause analysis, solutions.

Copywriting is copywriting! Planning is planning! Copywriting usually refers to creative text content such as advertising words, slogans, promotional text, scripts, etc. The planning you are talking about is a plan, and there are many kinds of schemes.

First of all, you should understand the key points, first of all, what kind of effect is to be achieved? And what kind of effect should be given to the audience, so that they can get an effective attraction, and so on.

Basic common sense about the human nature and animal nature. To put it bluntly, you continue to learn psychology, social psychology, group psychology, animal psychology, evolutionary psychology, etc., these psychological knowledge, these copywriters can go to the heart and attack the key, but also the most difficult copywriter to master and grasp the internal skills, at the same time psychology tells you why copywriting should be planned like this instead of that, knowing why is more important than knowing what to do and how to do it.

Marketing common sense, especially about direct marketing. The best in the industry should be scientific marketing, absolutely old drivers. Copywriting planning begins with marketing planning, especially how to create a transaction proposition, which is directly related to whether the copywriter can sell goods and make orders.

As for the so-called brand marketing, academic marketing, and flickering marketing on the market, the copywriting planning and copywriting works that are driven by the core can win awards, but it is difficult to get money from customers' pockets.

The purpose of copywriting planning, what is the market environment, the group of potential customers, the solution method, the establishment of channels, etc., are basically these.

To be reviewed. There is a big difference between a copywriting plan and writing a narrative, I read your description, what you write is basically a narrative, that is, a narrative of an event, which contains the mood you are in at the moment. For a business company, any article written is in the service of goods, we can call it:

Business application text. Of course, I'm not a master copywriter, it has to do with my ability to write, and it also has to do with my vocabulary. So what are the elements of a persuasive copy?

The argument, that is, the actual selling point of the product, or the concise summary of the function of the product, such as: "Removing Prickly Heat, Relieving Itching, and Preventing Mosquitoes" by Determined to be Beautiful, "A Choice About 400 Million Women" by Procter & Gamble, etc., are the titles of articles or advertisements! The argument is to explain in plain language how this function is achieved, such as:

What ingredients can this product remove heat rash, what ingredients can relieve itching, and what ingredients can prevent mosquitoes. There is also the data of what 400 million women choose and how they get it. Institutions, any of the functional features mentioned in the argument are experiments, those institutions are verified, and those experts participate in the experiments.

Witness, in the final analysis, you say that you are good, so you must cite consumers to prove what kind of feelings they have after using the product, and what kind of changes they have brought to them, look at Procter & Gamble's Tide laundry detergent, Guo Donglin is the experience of washing dirty clothes with a group of mothers.

Planning innovative copywriting ?

How to attract people?

Ways to get the word out. Background or purpose of writing.

What is the approach and how to carry it out.

Allocation of relevant personnel.

How to deal with the aftermath.

What is the arrangement of the later activities?

There are four elements: the headline, the slogan, the body, and the accompanying text.

It is the subject of the ad copy, and it is often the focus of the ad content. Its function is to attract people's attention to the advertisement, leave an impression, and arouse people's interest in the advertisement. The text is only read when the audience is interested in the slogan.

The design forms of advertising slogans include: intelligence, question and answer, imperative, news, slogan, suggestion, reminder, etc. When writing advertising slogans, the language should be concise and concise, easy to understand and remember, convey clearly, novel personality, and the number of words in the sentence is generally within 12 words.

Copywriting planning is not a simple position, and if you want to make this copywriting planning the best, it is even more difficult to do it completely, you have to think a lot, what is the purpose of you want to do this, you have to understand what benefits it can bring to the company, what kind of purpose this copywriting planning wants to achieve, all need you to think, all belong to the elements of copywriting planning.