How to promote the main field of foreign wine, how to promote a bottle of foreign wine that is about

What you need is an on-site sales pitch, not a brand promotion, so you say you want all advertising paintings, ** and other publicity I don't think this is the main means, of course, it is indispensable. From the perspective of marketing, if you want to sell something, you must first know the needs of customers, and only when you know the needs can you develop practical marketing methods. If you want to promote foreign wine, you first have to investigate what kind of taste and grade your customers are, and what is the average consumption amount, that is, demand.

Then customize a series of discounts or discounts according to the price level of your spot. Secondly, at present, most of the customers of foreign liquor are young people. I often go in and out of entertainment venues, and I don't want to drink foreign wine when I go to KTV at some grades, one has a headache when I drink too much, and there are too many fake ones in the current market.

Alcohol products are different from other products, just as you are in a different mood when you buy alcohol and drink than when you buy a piece of clothing. Therefore, when promoting alcohol, it is nothing more than finding the right customer group, locking their pockets, formulating corresponding preferential strategies, and then relying on the eloquence of the salesman. A lot of people in the promotion of wine are based on how good the wine tastes, how hot it sells, and so on.

In fact, people who go to sing and drink are not concerned about how the wine is, but about the atmosphere, if the atmosphere is good, your wine can be sold more, and people who go to drink will buy alcohol according to their own economic strength, and at the same time buy alcohol without losing decency. Therefore, it is important to express yourself when selling the product. It is necessary to make the guests feel that it is a good deal to buy this wine, and at the same time, it is not necessary to lose face.

For example, I often go to sing and meet such a salesman: "Sir, at present, our Chivas Regal is offering a 20% discount, you buy a bottle and give you a discount card, and you can also participate in tonight's **Oh!" "A lot of people like to talk about discounts, but this makes customers who come to spend often feel very disliked.

The first is to make concessions to Chivas Regal's **, so that customers feel affordable, and you can also buy one get 4 free (buy a bottle of Chivas Regal and get 4 bottles of red or green tea ==) and then pay attention to the sales words of employees, and you can also give employees an appropriate corkage fee, and sell a bottle of commission of 20-30 yuan and other measures to motivate employees to sell! Wish!

Of course, there will be licensed goods in the wine market, and there are high-imitation A goods, B goods, and C goods.

You talk to the boss and let them know that it's okay to encourage employees to do better.

If you can't sell the whole bottle, you sell it by the milliliter.

Find a bar and let him make cocktails.

Learn to be flexible.

The birdman doesn't offer a reward, who will tell you.

Buy it at half price or give it away as a prize when you do an event

Whether it's fake or not, you have to drink it to know. However, Hong Kong wine is not much cheaper than that of the mainland, and there is no difference in the price of RMB and Hong Kong dollars, so there is no money to be made by doing this.

One person sells it is real, many people sell it is fake!

Hehe, depending on what kind of foreign wine you sell, there are many kinds of foreign wine. When selling, the main focus is to grasp the psychology of the customer, this is very important, you have to be able to see, see what kind of mentality the customer is? Some customers are greedy for cheap, some really like to drink high-end foreign wine, and many words and deeds can make you succeed or fail.

For example, first of all, you have to understand the knowledge of foreign wine, in order to confidently say the advantages of the product, the selling point, secondly, what kind of people do you need to believe in the royal people before the customer? Some guests opt for whiskey, white and blue ground, or vodka if the customer is more greedy. Then you don't have to accept high-end expensive foreign wine, so that the guests will be very faceless If Huiyan guests really taste high-end foreign wine, don't care about money, then you can introduce good foreign wine, no need to say that low-grade competition for different guests, different psychology, you can say that you want to promote the selling point of the product, but the guests do not understand foreign wine, there will be thought that it is fake.

You should analyze the reasons and customers clearly, so that they can trust you, and don't let the guests think that you are for selling wine, and you are fooled by the guests. If you ignore the wine that your customers need in order to sell your own wine, the customers will be disgusted with you. For example, some ** are selling their own wine, and the guests choose other kinds, ** in a hurry, they will tell the guests that their own wine is good, and other wine is not good, etc.

This will make the guests very disgusted and think that you are dishonest and cannot denigrate other kinds of foreign wine, which is very important. Each wine has its own historical background, it's just that you want to make your guests more aware of the selling points of the wine you're selling. Distillation process for spirits:

Divided into 6 types: 1: brandy 2: whiskey 3:

Vodka 4: Lang Mu 5: Gin 6:

What kind of class do you sell? If a guest needs whiskey, you don't want to blindly sell brandy. Guide your customer to believe in your brand according to his ideas.

Hehe! There are very few people who push the sales in the nightclub, and there are many people who don't know how to pretend to understand at all, and it makes no sense to talk to them too much, and it is easy to be beaten by others! Be careful!

1. You need to have a comprehensive understanding of the performance of foreign wines, including ingredient advantages and so on.

2. To find an audience, first of all, she has a strong interest in foreign wine, and secondly, he has to have money to pay for it.

3. If you want to pass the communication skills by yourself, it is recommended to read more books in this area.

。You don't need to sell much, it mainly depends on what kind of wine the customer likes to drink.

I am a night wine wholesaler, and you can find me if you need goods, first-hand. Let me tell you clearly, basically the night wine is high imitation now! Of course, I have to have strength, because I want to enter the night club or other messy places, so of course I have a bit of black power, most of the night clubs are pressed, at least one or two thousand goods at a time, so the money must also be prepared!

Run the field, find a bar manager, introduce, do ** activities, sign a contract, give an entrance fee, corkage fee.

Not all guests are willing to order foreign wine, you first have to see if the guest can afford it.

Seduce him and let him buy your wine, you know.

Wine tastings are available, giving a little discount, giveaways, etc.!