How to sell engineering decoration, how to promote decoration business?

1. Be sure to sell brochures, because brochures can allow customers to better see the decorative styles they sell.

2. It is best to climb the relationship and wisdom draft, even if it is a fellow, it is also a good skill, which can often increase the probability of successful negotiations.

3. It is also necessary to talk to customers more, because it is the most critical step in many negotiations, and this should be noted.

4. You can also communicate with others, and you can try two people to sing double reeds, which is a good skill.

5. If there is an actual sample, you can take a picture of ** for customers to see, which can be used as a reference content, which is better than the previous configuration.

6. Talk to customers about after-sales service as much as possible, because many customers are more concerned about after-sales service, which is also a better skill.

Hello, I'm honored to come to you this question, as a marketing planning company, it just so happens that we have cooperated with a customer who does decoration before, and the effect is not bad, I can roughly introduce the idea of marketing promotion, because you dismantle Wang Qing did not specifically say that it is home decoration or tooling, I think you are mainly doing home decoration, because this market capacity and demand is greater.

First of all, the home improvement market is also a hard demand, this market is still very huge, but consumers in demand in the selection process and always can't find their favorite, so as a home improvement company should do marketing promotion, I personally think it is divided into the following steps:

1. Positioning analysis, the most basic positioning I am talking about is that you need to divide the middle, high and low end according to your service and travel. On this basis, we should also fully understand the same industry, understand the advantages of our own enterprises in this market, such as: low, good service, high quality, beautiful design, etc., to put it bluntly, you are better than others, this is the point of your marketing promotion.

In addition, because the decoration industry has great geographical restrictions, there must be a clear geographical positioning division.

2. Creative planning, according to the above positioning and analysis, you can do some marketing activities after finding the right point, for example, if your advantage is low, then go into the community to launch someThere are gimmicks** activity, please note that there must be a gimmick; For example, if you are strong in design, then launch some design experience activities and so on.

3. Operation and promotion, an enterprise can not always make people remember through marketing activities, although marketing activities are effective, but once the activity is over, it will not take long for everyone to forget your name, so this form is not long, it needs daily publicity to support. When doing daily publicity, it is not recommended to do some advertising in the traditional form, such as Lingshan, such as bus body, wall, large screen, TV, etc., because one is the acceptance of consumers is small, and the other is high cost, and it is not recommended to choose it after comprehensive consideration. Personally, it is suggested that the daily operation and promotion can be achieved through the new **, one is to find some third-party promotion channels for cooperation, with a high degree of conversion, and the other is about the decoration There are many contents to do, the vast majority of consumers are still very vague about decoration, whether it is the common sense knowledge or details of decoration, consumers who have the demand for these contents will be very interested.

In short, for the content setting of consumers with decoration needs, looking for third-party promotion channels that mainly do the target regional market, the conversion degree will be very, very high.

In 2020, online marketing has become the general trend.

During the epidemic, the blow to traditional offline marketing methods is the deadliest, consumers have become "home-stayers", many of the previous life, leisure, and consumption habits have been transferred to online, even if the epidemic fades, the online economy is still the main force, so to carry out online marketing, is the current business owner imperative decision. How to present rich and diverse content on the Internet, improve customer acquisition capabilities, and achieve the effect of attracting traffic and making profits will become the next focus of business owners.

AI full-chain marketing - to create a comprehensive and intelligent online marketing closed loop.

First, find the right person!

We can find people who are interested in decoration through the astrogazing disk tool, and then superimpose various related attributes to calculate, get people with high intention, grasp and analyze their characteristics, and then distribute them to search and information flow promotion, and place targeted advertisements.

2. Plan the marketing strategy of "quality and efficiency", create activities "by yourself", cast a net in an all-round way, accurately drain traffic, and create an online base camp.

Screen the people whose intentions are from shallow to deep, and set reasonable keywords and targeting methods for delivery. OCPC helps advertisers find users with more accurate intentions. Creativity must be eye-catching, advanced style + ** materials, all of which are indispensable, and programmatic creativity can achieve thousands of people.

The landing page uses the base wooden fish, which is more flexible, and different pages are configured for different themes to improve the relevance of LP and words and ideas.

2.Build an online brand super strong**, build an online base camp, and have a strong and favorable online marketing mouth.

3.Planning activities, distinguishing competing products, and differentiated marketing: In the era of Internet marketing with extremely rich content, it is necessary to combine timely marketing activities to achieve twice the result with half the effort.

3. The new decoration industry position - Decoration Xinjia, online home decoration hail store, to achieve seamless connection of decoration needs, content and services.

Fourth, knowledge marketing - content marketing tools, for the people seeking decoration knowledge to answer questions and solve doubts, implant the brand.

Through AI full-link marketing, from multi-faceted expansion, attracting users to precipitating users, content operation and user operation are carried out, helping business owners realize the closed loop of marketing on the Internet, and showing the charm and strength of the enterprise in a more convenient way, so as to achieve customer acquisition growth of the enterprise.

After the epidemic, the way of consumer experience is gradually online, and consumers are in the world, and enterprises should go deep into the market; In the face of the crisis, some companies continue to shrink, but some companies begin to overtake in corners, through online **, to achieve customer expansion, forming a new wave.