How to build a membership point system to improve user loyalty and promote user growth?

The membership point system generally allows users to earn points through specific behaviors, so as to improve their membership level, so as to enjoy higher services and experiences, or to make points valuable, so as to achieve loyalty goals.

Among them, the two most important points are user perceived value and user satisfaction.

Perceived value = overall benefit of users - overall cost of users.

Generally, to let users perceive value, it can be guided by the value that users can see and can achieve, such as valuable goods or cash withdrawal and other functions.

User satisfaction = user perceived value - user expected value.

To improve satisfaction, generally when the value is greater than the user's expectations, the user satisfaction will be improved, in addition to the value of the final result, there is also the value of the process.

How to strengthen user perception, iQIYI can use the point system to improve user perception through the distribution of points. However, before using the point system to improve user perception, iQIYI also needs to solve the problem of "point value" and "point perception".

The valence of points is the basis of the operation of the points system, and the user guides the behavior of the user by rewarding the points, and the user understands the real use of the points through the guidance; The perception of points is the premise of the operation of the points system. The point system and membership system are essentially loyalty programs, and it is recommended that most enterprises combine them to derive the user operation auxiliary points system, and ultimately enhance user value and user loyalty.

For iQIYI, one of the long-term giants, it has continuous capital investment and technical support, and can independently develop its own points**. If small and medium-sized enterprises also want to maintain users through the points system, it is recommended to choose a professional third-party points operation service platform --- the points system to reduce the cost of self-developed money and time.

Many companies are fond of issuing membership points, which can be used as an additional additional value, which can bring customers appropriate discounts, increase customers' sense of identity with the company, and retain more customers. That's why many companies are actively preparing for points**.

The consumption of points can be solved by points, and enterprises can complete the maintenance of customer relationships well through the operation of points. However, this requires enterprises to have a complete chain of points exchange goods, so as to bring a complete closed loop of points marketing to enterprises.

This reliable service provider recommends Fulu's one-stop enterprise purchase service platform - Fulu Jucai, which can provide tens of thousands of digital goods for all kinds of points**, such as iQiyi members, Tencent members, QQ members, NetEase Cloud members, Himalayan members, movie ticket redemption coupons, Starbucks vouchers, etc., These valuable goods can attract more people to redeem with code Laoyan points, thereby improving user stickiness. Please feel free to contact us

Supermarket credits, credit card credits, airline mileage credits, hotel credits, ......Membership points are now fully integrated into our daily lives. So how should companies give full play to the value of points? In fact, one point** can solve the problem of attracting new customers, promoting activity and retention, and increase customer stickiness by giving loyal customers certain discounts, so as to retain more customers.

However, points also need to have a wealth of goods for users to redeem, because there is no parallel source, many merchants' points ** are often very single types of goods, and lack of attraction to users. This reliable service provider recommends Fulu's one-stop enterprise shopping service platform - Fulu Jucai, focusing on the digital commodity wholesale market, which can provide all kinds of entertainment, games, communication and life service digital goods for merchants in need, such as iQiyi members, WPS members, phone bill charging, Meituan takeaway vouchers, Carrefour shopping cards, etc., with strong practicality, users can also feel the value of points by exchanging points for these goods, thereby enhancing user stickiness.

"Nowadays, many companies see that others are doing membership points systems, and they will also rush to launch their own systems, but they do not understand how to give full play to the value of points. Try membership points**, which are a form of easier landing.

Points** through the exchange of points and a series of operational means are conducive to promoting the consumption of platform users, attracting new users to the platform, and at the same time, it can also feed back the other businesses of the enterprise and bring benefits to the enterprise. However, the premise is that the goods and services in ** can bring users a good experience and let users perceive the value of points.

Backed by the listed company Fulu Holdings, Fulu Jucai** is a prominent TOB enterprise purchase platform in the virtual equity commodity industry, which can not only provide technical support for the construction of points**, but also provide supply support. There are tens of thousands of digital goods on the Fulu Jucai** platform, such as QQ**, iQiyi, Tencent**, Himalaya, Netdisk members, as well as Jingdong Tmall Carrefour shopping cards, coupons, etc., if you need it, please welcome to learn more about private chat. "

The three ways of user points marketing are: game embedding, points + cash exchange, and points exchange for goods and services, which are the three ways to carry out user points marketing; As long as the user's experience is good, then it is easier to retain, and at the same time, marketing activities can also promote users to attract new users, which is very helpful for improving user stickiness. Game embedding game is now more attractive to users of a way of entertainment, many users like to play games in fragmented time to relax, based on this situation, enterprises can embed games into user points marketing, so that users can focus on the enterprise here, improve the probability of user conversion; When enterprises embed games, they can embed some high-quality mini-games, such as:

Wishing, quizzing, sign-in, etc., these small games do not take much time, but they will also be a kind of entertainment for users, only users play these games, then they can earn a certain number of points, and at the same time consume a certain number of points can also get more experience, so that the combination of earning points and consuming points can better make users addicted, and then enhance user stickiness, which is the first way of user points marketing. Encounter gift marketing game example: meet gift points marketing game points + cash exchange points + cash exchange is a very effective points marketing method, for enterprises, simply use points can be exchanged for goods, the value is generally not set too high, and high value goods, points can not be exchanged; If you simply use points to redeem, the enterprise will lose money, so the enterprise will use points + cash for exchange, which can not only meet the user's demand for goods, but also ensure that the enterprise does not lose money, and at the same time can maintain the enthusiasm of the user, so as to increase the user's stickiness, which is the second way of user points travel and marketing.

Points + cash exchange points for goods and servicesPoints for goods and services is not unfamiliar to enterprises, this is a more conventional user points marketing method, users through points to exchange for goods and services, can effectively enhance the user's recognition and trust of the company, and then enhance the user's stickiness; As long as user stickiness increases, then there is no problem with retention and loyalty improvement, which is the third way of user points marketing. Points for goods and services For enterprises, as long as the operation of points marketing is good, then users can accelerate the pace of creating value, which is very helpful for the realization of enterprise goals.