What is Visual Kei? What to learn in visual design

The main courses of Visual Communication Design are: Design Basics, Brand Design, Advertising Design, Packaging Design, Layout Design, etc. The curriculum of each school varies according to the direction of training and teaching characteristics. Knowledge and Skills:

1. Master the basic theories and basic knowledge of graphic design;

2. Master the professional skills and methods of visual communication design;

3. Have the basic ability to independently carry out visual communication design practice;

4. Understand the guidelines, policies and regulations of economic, cultural and artistic undertakings;

5. Understand the development trends of graphic design at home and abroad;

6. Master the basic methods of literature retrieval and data inquiry.

Visual design is the means and result of the subjective form of the function of the eye. Similarities and differences with visual communication design, visual communication design is a part of visual design, which is mainly expressed for the object to be communicated, that is, the audience, and lacks the appeal of the designer's own visual needs.

Visual communication is conveyed to both the visual audience and the designer himself, so in-depth research on visual communication has paid attention to all aspects of visual experience, and it is more appropriate to call it visual design.

Logo design enables people to obtain a large amount of information, and greatly affects their own life concepts and lifestyles, which is divided into political, public, cultural and commercial.

Specifically, it includes the following categories;

Packaging design. The artistic design of the cover and layout of the book can improve the reader's interest in reading, so as to deepen the understanding of its ideology, culture and knowledge.

Font design. Symbols that symbolize or represent a country, institution, group, company, or product with specific graphics. Concise, intuitive, and easy to identify.

Graphic design. It refers to the use of visual design means, through the shape of the logo and specific colors and other expressions, so that the company's business philosophy, behavioral concepts, management characteristics, product packaging style, marketing guidelines and strategies form an overall image.

Book design. In order to achieve the purpose of effectively conveying the specific information of the enterprise, the strokes, structure, shape, color and arrangement of the text are artistically processed to form a distinctive personality and make it easy to recognize and remember.

Advertising design. A variety of handmade or computerized painting methods or video techniques, as well as creative image designs using composite methods, are ingeniously conceived and uniquely expressed.

Decoration design. The medium between products and consumers, it plays the role of protecting goods, introducing goods, beautifying goods, guiding consumption, facilitating storage, transportation, sales, measurement, etc. Also known as visual identity system design.

From the perspective of development, visual communication design is a scientific and rigorous conceptual name, which contains the trend of future design.

Interface design. Interface design, also known as GUI design, includes web visual design and interface visual design (excluding interaction and experience) of various hand-held (mobile phones, pads, etc.) systems, which is an emerging design discipline that has emerged in recent years.