What are the good suggestions for opening a car wash

The location is very important, both convenient drainage and ** concentrated, it is best to have a small yard to park.

I don't know where the owner of the building opened a car wash?

The car wash service with simple knowledge should still be accompanied by other services.

To open a car wash, you need to understand some basic car repair and maintenance, such as: car, waxing and polishing, etc.; There is also the basic business and operation model.

It is necessary to learn some common knowledge related to automobile maintenance, such as: the operation of basic lifters and paint auxiliary equipment; Basic knowledge of business operations. Such as: finance, employee management, marketing promotion, etc.

You can do an activity once.

1. Enhance the image of the store.

Image is the face, the first impression of the enterprise or store to the customer, and it is also a commitment to the customer. It mainly includes three contents, first of all, to create a store sign. Attracting consumers' attention to the out-of-store image is the key to introducing consumers into the store, and attaching importance to the great power of the out-of-store image; Through the establishment of a new store image, the sense of product value is clearly conveyed; A striking storefront image differentiates itself from competing brands.

2. Change your marketing strategy.

First of all, the development of the product itself, whether there is competitiveness, whether there is a unique interest point, this is the basis of competition, for the car beauty industry, the product is reflected and value-added through the service, to create a strong "product + service" model; The second is word-of-mouth communication, which can be attributed to brand and consumer communication, which will not be described in detail here; The third is the model of market development, that is, what kind of channels and management models are adopted.

Method: Determine the person in charge of each project and the work items, and clarify the person in charge of each group such as the car wash group, the beauty group, and the administrative group. Car Wash Group:

Sales at the time of registration to implement the quality of car washing; Beauty group: care about the car owner's condition and take the initiative to solve the potential needs of the car owner; Administration Group: Online promotion and appointment, return visits, SMS, and experience marketing tools and materials.

Marketing campaign preparation: Production: Coloring pages, roll-up banners, business cards and experiential marketing tools, such as leather, engine covers, etc.

Let all employees memorize the contents of the discount, and conduct sales skills training on the reasons for customer rejection and the corresponding methods of rejection. Analyze the sales opportunity from the service process: including reception, car washing, final inspection, cashier, completion and other links.

Activity plan description: It includes the sales target of the whole, each department and individual, and the reward and punishment plan for sales and construction.

3. Follow psychological marketing.

1. Hospitality enthusiasm, especially for customers who do not have a strong desire to consume;

2. Give more affection, especially to customers who are not good-looking;

3. Distinguish the important and the light, and keep an eye on the male guest with a female companion;

4. Take the initiative to greet those hesitant customers;

5. Observe words and colors, and introduce the excellent quality of goods to rich customers.

Let me say a little bit about my analysis.

1.First of all, look at how many car washes there are around, remember my aunt's car wash, there are three or four car washes within a radius of 300 meters on that street, which is more difficult to do. Do a good job of promotion in the early stage and do a good job of paving, because there are too many car washes, and the first experience is very important to maintain customers.

2.There is also the New Year's festival depends on time and diligence, car wash should also be efficient, do a good job in festival activities to maintain old customers and expand new customers for the purpose, car wash shop is very popular near the high-speed exit, especially in summer, flying insects are all over the sky, rainy and cloudy days, because I know that a large part of these customers who come to wash the car at my aunt's house are old customers, and some have never heard of this car wash shop through navigation.

3.Car wash should also pay attention to whether you wash clean or not, everyone has a different vision, what customers see is just the result, you can make a scoring item, customers are not satisfied, collect experience to make up for the shortcomings.

4.There are so many car washes, do you have any eye-catching places, my aunt's car wash is a fully automatic car wash, some people are curious, and some people want to experience it again.

5.The last point, and the most important point, if the boss washes the car to be good to himself, if it is an employee to wash the car, don't be lazy, find an employee to find a diligent one, how you treat the employee, how the employee treats the customer, don't just regard him as a tool for you to make money, it is not easy to go out to work, do everything within your ability, do things for others, all in yourself.

Second: make your own characteristics, each merchant has its own characteristics, specialty, boutique, you can also do this, even if it is to belittle their other business, but also highlight one, so that the impression left on the customer is very deep.

Third: the store decoration should be distinctive, for example, you can install a lot of white lamps, when the car is washed at night, the light shines, the visual impact will be absolutely unforgettable.

Fourth: to be enthusiastic, whether it is an old customer, or a new customer, you can show a lot of enthusiasm, the person who comes is the title of the big brother and sister, don't be too vulgar, so it is easy to have a good impression of you, compared to the programmed service, here is a little more humane, look at their car beautiful and tidy at the same time, have a good mood to leave, but also a kind of affirmation of you, next time will come to the door. Hope it helps.

The first is to know why the owner wants to wash the car, the second is to talk about credit, ensure quality, the more difficult to clean the place, the more you must scrub clean, such as the interior, window glass, wheel clearance, etc., and the third try to give customers annual card discounts.

You can pull up a banner outside the car wash shop, do some car wash discount activities, such as car wash to send a bottle of glass water, wash five times free of charge, membership, free gas and other activities, these to do, print some activity cards in the parking space in the nearby community to distribute, so that you can gather popularity first, and then the most important, come to the car do not take it seriously because of the lack of money, just as your own private car like the washing method, you wash the car clean and the charge is reasonable, others will naturally return to patronize your car wash!

Service is the most important thing! How do you wash and wipe your car! Have you been professionally trained?

What is not done well! What is the car wash process like? Have you been in the industry before?

Car washing may seem simple, but it's not easy! Patterns are more important!! Do you have to find problems in this industry?

What you want to do is different from other people's homes! It doesn't matter if you ask for a high price! The key is for customers to recognize you!!

This is important! Think about it.

Remember one sentence. To do marketing is to be human. And the free model we advocate is to start from human nature to do marketing.

The free model is the best marketing model for drainage, interception, financial retention and return, and it is also the best business model.

Free model] A business model that customers can't refuse!

Teach you how to quickly attract customers to the store to spend.

Teach you ways to increase your turnover quickly.

How to get customers to make referrals.

Realize precise drainage, interception, reflow, and capital flow?

Nowadays, there are car washes in many places, but not all of them are very good. Next, I will teach you how to open a good car wash.

01 First of all, your geographical location should not be too bad, and it should not be in the urban area or in the suburbs. You should try to choose a suitable location, which should not be far from the city. The facilities near this location should also be very complete, convenience stores, gas stations, and entertainment venues are needed.

02 Once you have the location, you should pay attention to your service. The level of service directly affects the customer's experience, and your good service attitude can be felt by the customer. Therefore, first-class service can be said to be very important, and staff training must be in place.

03 The facilities in the store must also be complete, and customers will definitely stay for a while when they come here to wash their cars. You're going to set up a rest area, and then you're going to put some food and some entertainment in the rest area. At the very least, these will not make the customer feel bored, but will make the customer feel worthwhile.

04 The ** of the car wash is also a competitive factor, and you have to take into account the water price of the place when you choose the location again. Be sure to think about it as a whole, and it's best to buy the most water at the lowest **. ** The advantages are also there, then your car wash will definitely be opened.

1. First of all, prepare a start-up capital. This start-up capital should not be too little, nor too much, as long as it is appropriate, it can meet your own store expenses in the early stage, and you can also meet the operating expenses of three months to half a year.

2. Be interested in the car wash industry, or take the initiative to cultivate an interest in rotten mountain care. Interest is the best teacher, and for novices, to open a car wash business, you need to have a strong interest in this matter, which will allow you to invest more time and experience, and gain more knowledge and skills.

3. Obtain legal business qualifications. Register with the local industrial and commercial department for industry and commerce and obtain relevant business authority. Whether it is a novice or a veteran, whether it is to open a car wash or do other things, you need to have legal business qualifications and conduct business activities under the premise of legality and reasonableness.

4. Choose a suitable place, which should be large enough and convenient to attract a lot of consumers. When opening a store, the location is very important, and the car wash is no exception, and you need to choose a good place.

5. Recruit talents and build a team. Whether you are a novice or a veteran, when you start a business and open a car wash, you need the support of talents, the cooperation of the team, and everyone needs to work together to do this well.

6. Novices in Jianzhong need to open a car wash: publicity and promotion, so that more people know their car wash. Opening a car wash is not too complicated, but it takes a lot of time and energy to run a car wash well, and you need to take it seriously.

In particular, the publicity and promotion in the early stage is very important.

7. Be optimistic and positive, have confidence in yourself, and have confidence in the entrepreneurial project you choose. What novices need is encouragement, what they need is motivation, whether it is to open a car wash or do other projects, they need to maintain enough self-confidence and be optimistic and positive to deal with everything.