Regarding the chaos of real estate enterprises, how should it be managed?

I understand the mood of the state's control, and it is also for the purpose of serving the people, but the real estate regulation is deadlocked. On the one hand, a series of policies introduced are very forceful and do not tolerate real estate investment, on the other hand, developers have a strong sense of buying and selling, and some well-known people assert that house prices cannot be sustained ** and that there is no benefit in keeping them **, in this case one cannot help but wonder whether this "fight" is real or fake.

Regulatory policies in response to soaring housing prices and popular discontent <>

This policy has chosen real estate speculators as the target, and the direction is correctBut due to the deep accumulation of the real estate market and the entanglement of long-term and short-term problems, these policies have been misinterpreted as suppressing housing pricesIf the current round of regulation only focuses on housing prices, and does not consider the deeper population agglomeration and dispersion, resource allocation, wealth distribution and market mechanisms, then it will be difficult to solve it permanently.

If not handled properly, it can lead to a larger** <> in the house price

triggering more serious social conflictsTherefore, the current chaos of the real estate market must face several basic problems, such as demographic deformity。In recent years, the cities with the most housing prices are first-tier cities such as Beijing and Shanghai, why these cities are soaring, which is related to the rapid growth of the population, especially the foreign population, housing is a function of the population, when the population of a city continues to increase, especially when a large number of foreign population influx, the price of housing is naturally unstoppable.

Take, for example, Beijing

In Beijing, the growing number of "ant tribes" is associated with an abnormal concentration of populations。Beijing's natural conditions can no longer withstand such a demographic burden, and there are already more and more serious resource and social problems, but the strange thing is that the more people like this, the more there will be. In the vast inland areas, there is a massive outflow of people, and this abnormal population concentration and dispersion has become the biggest problem facing China's economy and society today, and the distribution of resources is misplaced.

I think we should increase management efforts and come up with some policies to rectify the real estate chaos, so that we can rectify the real estate.

I believe that the first department should improve the management system as soon as possible, and formulate effective punishment measures for travel, so that every real estate enterprise can be fully managed.

Regarding the chaos of real estate enterprises, the state should control real estate enterprises, reduce risks, and adhere to the principle of housing for living in, not for speculation.

The chaos of real estate enterprises, the relevant departments should strictly grasp this phenomenon, punish them accordingly, and the public should improve the ability to distinguish real estate, choose a better quality house.

Regarding the chaos of real estate enterprises, I think that some corresponding rules and regulations should be introduced to avoid these chaos of real estate enterprises and protect the rights of consumers.

Problems in the development of the real estate economy:

1. Lack of effective management and planning From a large scale, the development of the real estate industry is guaranteed through a variety of effective measures, including the promulgation of a series of laws and regulations, but from a practical point of view, the effect of these policies is very limited.

2. The relevant real estate policy lacks a certain purposeThe real estate industry, as an important economic industry in the current economic operation process, is subject to changes in the economic environment, and the real estate economy is constantly changing in the process of operation and development.

3. The complexity of the real estate industry and the inconsistency of the actual situation of each specific region can easily lead to the aggravation of this contradiction. Another problem caused by the lack of an effective management system is that in the process of real estate transactions, there are many unspoken rules, although these unspoken rules have not formed explicit regulations, but in the process of black-box operation, they have brought great obstacles to the overall real estate development process.

First, housing prices cannot rise, because it will increase the cost of the real economy; Second, housing prices cannot fall, because it will lead to financial risks or even crises; The third is that it is impossible not to rise or fall, because if it does not rise, the people will not buy, and if it does not fall, the people will not want to give birth.

Is this the problem of the century? I don't think it counts, you can wait and see, it won't take five or eight years, and now the so-called impossible triangle problem will disappear.

Stabilizing housing prices is temporary, and the state cannot invest too much energy and resources in this area. Our goals and strategies have always been clear, starting from receiving the low-end industries of the West, to achieve the goal of a manufacturing power, and then industrial upgrading, to achieve the goal of a manufacturing power. The idea of the United States is to limit China to the low end of the industrial chain, and to this end it does not hesitate to launch a first-class war to suppress and undermine China's development in all directions.

Therefore, the key to China's development is whether it can achieve industrial upgrading, which has little to do with real estate. Real estate is originally part of infrastructure construction and supporting China's industrialization. The real estate industry has completed the historical task of using land finance to raise funds for the construction of industrialized infrastructure.

Next, real estate must retreat from its position as a pillar industry of the national economy.

(1) The overall scale of real estate is getting bigger and bigger.

1. The scale of real estate investment continues to expand.

The proportion of real estate development investment in the total fixed asset investment has increased year by year. In 1999, the investment in real estate development was 100 million yuan, and by 2004 it reached 100 million yuan, with an average annual increase of 100 billion yuan in real estate investment, and the proportion of real estate development investment in GDP has also increased year by year. By 2009, the country completed 3,623.2 billion yuan of real estate development investment, an increase over the previous year.

2. The scale of development has grown rapidly.

In 2004, the national real estate construction area rose from 568.58 million square meters in 1999 to 140451 million square meters, an increase of 835.93 million square meters, an average annual growth of 25, and the scale of real estate development gradually expanded. The growth rate of various indicators of real estate development is above 10%, and the highest is close to 30%. In 2009, the construction area of real estate development enterprises nationwide was 100 million square meters, an increase over the previous year; The area of new housing starts is 100 million square meters, which is growing; The area of housing completed is 100 million square meters, growing.

Among them, the area of residential completions was 100 million square meters, an increase.

2) Unbalanced regional development.

1. There are regional differences in the scale and growth rate of real estate development.

It is mainly manifested in the first, whether it is the area of housing construction or the area of housing completion, the eastern part accounts for a large proportion. This is due to the relatively high level of economic development in the eastern region and the early start of the real estate market. Second, the growth rate (except for sales) in the central part of the country is basically at the leading level and significantly higher than the national average.

With the tight land resources in the eastern region, the rise of real estate and fierce competition, some real estate developers began to move to the central and western regions, and the regional structure of real estate has changed, especially with the development of the central economy, the growth rate of various indicators (except sales) in the central region is higher than that of the other two. Third, the gap between regions is gradually narrowing. With the improvement of living standards, the proportion of housing sales area in the central and western regions of the country has increased compared with before, and the share of individual purchases of commercial housing by residents in the central and western regions has also increased, from 2002 to a relatively large proportion of the growth rate of residents in the central and western regions of the country, both of which are higher than the national average growth ratio.

It can be seen that with the implementation of the strategy for the large-scale development of the western region and the economic development of the central and western regions, the gap between the regions is gradually narrowing.

2. There are regional differences in the living standards of urban residents.

Despite the growth of the Chinese population, the per capita floor area is still growing, reflecting the improvement of the living standards of urban residents, but there are slight differences between regions. In terms of the absolute number of residential floor area per capita of urban residents, the eastern region.

The Western Region, the Central Region. This is because the eastern region has a developed economy, the real estate market is relatively active, and the disposable income of residents is the highest, although the western region is not complete in real estate development.

Due to the tremendous changes in the environment of China's real estate industry and the impact of the epidemic, real estate companies have all been impacted. U.S. dollar debt used to be a "one-size-fits-all" financing tool, but now it has become a pain in the hearts of real estate companies. The financial statements of listed real estate companies are mostly disclosed in the form of semi-annual reports and annual reports.

Many real estate businesses will introduce funds into their accounts before the financial statistical period and then "return" them after the disclosure of the annual and semi-annual reports. This kind of money can only be seen, but it cannot be used. Next, the capital** capacity and solvency of real estate enterprises will be tested.

For highly leveraged and weak solvency real estate companies, it will be more difficult to escape accelerated restructuring in the coming days. Macro trends have led to a downturn in the real estate market, and some market control measures have not been relaxed.

Some companies with high debt ratios and poor sales revenue may default on their debts. The leverage ratio of real estate companies is very high, that is, while all the housing projects of real estate companies can recover billions or more, real estate companies have never spent so much money themselves in the process of building and ** houses, and most of them borrow from banks. If the house can't**, the turnaround cycle will increase, the return on capital will be slow, and the interest on the loan will increase.

No matter how brilliant the loft in the sky is, long-term high leverage, unhealthy development models and weak foundations are doomed. In the future, only those real estate companies that pay more attention to their own management and have first-class "hematopoietic ability" can have more advantages in the capital market.

1. At present, the scale of real estate brokerage institutions is small and the financial strength is weak;

2. Real estate brokerage institutions are all working independently, and lack effective communication with ** departments or other relevant institutions;

3. The internal management of real estate brokerage institutions is relatively chaotic;

4. The phenomenon of violations by real estate brokerage institutions is relatively serious;

5. The construction of laws and regulations for real estate brokerage institutions is seriously lagging behind.

6. The industry is involuted, and the economic environment is not good!

Answer: The current problem in the real estate industry is the state of capital gathering and withdrawal, capital gathering refers to the lack of investors and buyers, and the problem of capital withdrawal refers to the problem of mortgage supply and house construction has not been sold.

If a property cannot attract buyers and needs to be sold at a lower price, this is not a "market disruption", but a process of market regulation. This process itself is a reasonable and normal market response, which is in line with the principles of the market economy. In addition, the pricing of the real estate market is also flexible, and the flexibility and rationality of pricing can promote the development of the property market.

For developers, it's not always the best option to sell at a lower price. Developers can adopt the following strategies:

1.Improve the quality of the property: Enhance the quality and value of the property by renovating activities or adding supporting facilities, so as to increase the attractiveness of the property.

2.Adjust the marketing strategy: provide more reasonable and people-friendly housing purchase policies (such as loan discounts, discounts), and make buyers willing to choose the real estate through discounts.

3.Strengthen brand building: Establish the credibility, professionalism and brand image of the developer, enhance the brand awareness and market recognition of the developer, and increase the trust of investors in the developer and the real estate.

In the real estate market, selling off a property price may have an impact on the local market, but this is not necessarily a "market disruption". The market itself is an interaction between supply and demand, and when supply and demand are out of balance, the amount of supply and demand will be affected.

For developers, price reduction** is a common way to boost sales if sales are poor, which is a normal business practice that can attract home buyers and ease the pressure on supply and demand in the market, and does not fall into the category of "disrupting the market".

However, excessive price reductions and desperate sell-offs will also have a negative impact on the market. This kind of behavior may trigger consumer distrust, bring a knock-on effect on the local property market, and then affect the stability of the entire market, and even lead to the collapse of the market.

Therefore, for real estate developers, the sales bureau should fully consider the market demand and situation, the actual cost of the project and the competitive pattern of the market when determining the best sales strategy, and formulate a reasonable sales plan. In addition, we should pay attention to the improvement of quality and service level, improve product quality and brand competitiveness, and gradually improve market recognition, so as to obtain good sales performance.

In short, in the real estate market, price reduction** is a common phenomenon, but price reduction and selling should also consider market stability and long-term development. Developers should pay attention to the healthy and orderly development of the market, and avoid excessive price reductions and new home sales as much as possible to maintain consumer confidence and market stability. And let.