-
Anonymous users2024-02-062. John. a.Written by Quunqi, translated by Lu Yilin, ?Marketing Management—Tutorials & Cases? Beijing. Peking University Press, 2000
3, Charles. By, Li Shengxian translated Procter & Gamble's view of Inner Mongolia. Inner Mongolia People's Publishing House, 1999
4. Written by James Afitzsimmons, translated by Zhang Jincheng and Fan Xiucheng, Service Management, Beijing. China Machine Press, 2000
5. Translated by Zhang Jincheng et al., Interactive Service Marketing, Beijing. China Machine Press, 2000
6.Philip? Kotler. Marketing Management[M].Beijing: Chinese Renmin University Press, 2001
-
Anonymous users2024-02-05Our library provides a variety of foreign literature, you can look it up and write your own references.
-
Anonymous users2024-02-041] Philip Kotler, Guo Bixiang. The Emergence and Development of Marketing[J].Journal of Business Research, 1985, (02).
2] Yu Yongxin. Do a good job in marketing and promote economic developmentJournal of Pengcheng Vocational University, 1996, (04).
3] Fan Lia. How to strengthen marketing[J].Modern Finance, 2004, (02).
4] Zhang Qingsheng. On Highlight Advertising in Marketing[J].Finance & Economics, 2005, (04).
5] Ye Wenqin. It is necessary to distinguish between broad and narrow marketingPR World, 1996, (10).
6] Zhou Jing. Let's talk about marketing and merchandisingNew Agriculture, 2001, (05).
7] Xi Zhongli. **Re-understanding of marketing[J].Xinjiang Finance, 2005, (03).
8] Wang Li. [Marketing Knowledge Lecture 2] Understanding of Marketing[J].Reform and Theory, 1996, (03).
9] Lian Chaobo. New Concept of Marketing[J].Agricultural Machinery Quality and Supervision, 1998, (01).
10] Zhang Mingyi. Some thoughts on marketing work[J].Coal Economic Research, 1999, (01).
2] Su Wenhao, Pan Chengwen, **Aluminum, Zhang Min. The Trend of the Development of Marketing Theory in China and Its Prospective Analysis[J].Journal of Hetian Normal College, 2006,(06)
3] Wen Fenglei. Exploration of new trends in marketing development[J].China Science and Technology Information, 2005,(03).
4] Chen Wei. New trends in marketing development[J].Market Research, 2007,(09).
5] Sun Qiaoxia. The development trend of marketing[J].China Nonferrous Metals, 2006,(07)
6] Yang Shuhong. **The current situation and development trend of marketing in China[J].Science & Technology Information, 2007,(12)
7] Xiao Chuanglin. The development trend of marketing[J].Science & Technology Economic Market, 2006,(10).
8] Top 10 Trends in Marketing[J].Agrochemical New Century, 2007,(03).
9] Bai Sujie, Guo Peng. **Five marketing concepts in the new economic era[J].The Economist, 2004, (11).
10] Guo Xiaopeng. New trend of marketing development in the new economic era[J].Modern Welding, 2007,(10).
-
Anonymous users2024-02-03The recommended books for marketing majors include "Marketing", "Marketing", "Marketing Red Book", "Positioning", "Marketing Management", etc.
1) "Marketing": This book expounds the basic theory of marketing on the basis of absorbing the theories of marketing research at home and abroad and analyzing the marketing practice of domestic industrial and commercial enterprises.
The book is divided into ten chapters: Introduction, Marketing Environment, Customer Purchasing Behavior Analysis, Market Information Research, Target Market Strategy, Product Strategy, Strategy, Distribution Strategy, Strategy, and Marketing Management. This revision adds content such as online marketing.
This book is characterized by being easy to understand, simple to understand, concise and practical.
2) "Marketing": This book is the first batch of 28 higher vocational demonstration colleges in the country to build a phased results, the whole book implements the Ministry of Education in 2006 No. 16 "on the comprehensive improvement of higher vocational education teaching quality of several opinions" document spirit, and cooperative enterprises to jointly develop the curriculum, with marketing professional work activities as the main line of design textbook content.
Drawing on the German idea of "learning field" curriculum development, this paper constructs a framework of "integration of theory and practice" teaching materials with the characteristics of "work process orientation". In the process of compiling, we truly grasp the essential requirements of "complete work process", follow the law of vocational learning, use vocational education technology, and solve the problem of "combination of engineering and learning" in economics and management majors from the perspective of course content design.
3) "Marketing Red Book": The purpose of "Marketing Red Book" is to interpret Western classics with oriental wisdom, and give some marketing views with Chinese characteristics in combination with China's market environment and enterprise status. Whether it's the natural world, it's the corporate world.
Although the strong can bully the weak, the rule of survival is "survival of the fittest".
The Western world's response to the sudden emergence of powerful and competitive companies in emerging markets (developing markets such as China and India) can only be: first rejection, then fear, then anger, and finally acceptance.
4) "Marketing Management": From 1962 to 1967, Professor Kotler spent five years to complete a masterpiece that has influenced the world for more than 40 years.
It was first welcomed by many colleges and universities in the United States, and then gradually became popular in the American business community, and then rushed out of the United States to the world. First used as a marketing textbook at the University of Chicago, this "marketing bible" has become a world-recognized marketing course textbook for undergraduate and graduate students.
(5) "Positioning": The book "Positioning" puts forward what is known as "the concept that has the greatest impact on American marketing in history" - positioning, which changes the old marketing understanding of human beings to "meet demand" and creates a marketing way of "winning the competition". This book explains the emergence of the concept of "positioning", analyzes the reasons why "satisfying needs" cannot win customers, and gives how to enter the customer's mind to win the choice of positioning.
In today's increasingly competitive world, it reveals the essence of modern business management (competing for customers) and clarifies the key to winning for businesses (winning the battle of minds), and is a must-read for business people.
The concept is as follows: Marketing is also known as marketing, marketing, or marketing. It refers to the process of individuals or collectives trading the products or values they create to obtain what they need and achieve a win-win or multi-win situation. >>>More
Hello, this is a simple calculation problem about marketing, let me give you a brief analysis: >>>More
Summary. Marketing is translated from the English word "marketing". Regarding the word marketing, there are various translations of "marketing", "marketing", "sales", "marketing", "marketing", "marketing", "marketing" and "marketing management" in Chinese. >>>More
One. Positioning is a concept, and on Cai Distillery"Champion Red"There is no inherent concept in Shanghai, and it is regarded by consumers as a simple medicinal wine, indicating that there is a serious problem in marketing"Champion Red"Origin: "Longquan red wine" to the Yongzheng period of the Qing Dynasty, Shangcai people Tanhua Cheng Yuanzhang was the governor and governor at the time, and suggested that the emperor taste this wine. >>>More
1. Characteristics of public relations:
The object of public relations is the public, and the scope of public relations is quite extensive, including consumers, businessmen, marketing intermediaries, intermediaries, relevant departments, news media organizations, the general public and competitors, etc., as well as the internal public of the enterprise, such as employees and functional departments. These members of the public have a real or potential influence on the survival and development of enterprises. >>>More