What risks should I pay attention to when joining a bubble tea shop?

Bubble tea shop franchise has now become the mainstream of a new type of entrepreneurship, from college students to entrepreneurship, Bao Ma entrepreneurship, and even family business together. Teng Industrial Kitchen is also very interested in milk tea franchise, and has also conducted some evaluation and in-depth understanding.

Since I came into contact with the bubble tea shop to join, I have found a lot of problems, and I am here to help you sound the alarm for entrepreneurs who have the idea of joining the bubble tea shop.

The most common, undoubtedly faked official, and then used the franchisee to trust the psychology of the big brand, hypothetical that there are too many people who consult, and it is easy to miss the opportunity if you do not pay the money, which can easily cause the psychological panic of investors, so that investors lose their minds, and hand them over directly without careful consideration, and then calm down and find that they have been deceived. No matter what the franchise project is, you must analyze it calmly, and don't easily trust others before you see the actual store and products. Only after you have tested it yourself can you make a choice.

Some of the claims do not want to join the fee, just find a store to open a store, or in the area that is not open to join the investment proposal, then it is obvious that as long as you are not stupid, I believe that it is difficult to be deceived, in fact, the essence of ** is to catch the psychology of people's greed for cheap, as long as you can keep a clear mind, you are not afraid of the existence of any**.

The smarter ** is to group a room in a high-end office building, spend a little cost to decorate, and hire a few temporary workers to act as a façade, so that even if the franchisee proposes a field trip, he will not be afraid at all, and there will even be a corresponding model store. Such a ** is more clever, of course, such a ** is only a very small part, and it is generally difficult to encounter. But in the end, if it is fake, it will definitely be exposed, you can try the taste of the product, observe the movements of the staff, communicate with you about the dynamic expression of the person, if it is real gold, it will not be afraid of fire.

Self-management was once a form of bubble tea shop, but now if investors choose to operate independently, it will waste too much time and energy of investors, and it will not get a good effect. However, it is not the same to choose a brand to join, the brand needs to be a very good, because the better the brand effect, the less danger will be borne, so that the operator will have more peace of mind.

Capital risk: In the business process of the bubble tea shop, the flow of funds and how much to grasp, the early stage of the capital investment, but also to carry out specific distinction, in the milk tea shop operation, the overall profit than the cost of the situation will also appear, this is the milk tea shop back to the capital period, so the early capital investment should pay attention to reserve some funds for later use.

Manage risk: We need to guard against store staff slacking off on consumer services. The hygiene of stores and operating stations directly affects the consumer experience of stores.

The service care in the whole process from the consumer to the door to the end of the meal, including speech, manners, special circumstances, etc., can reflect the overall management level of the store from the side, and the professional service is a great improvement to the image of the store, and it is absolutely not slack. Especially in the face of emergencies, admit mistakes in a timely manner, such as immediate correction or even compensation, punish the responsible clerks, and give consumers the highest respect. We must not use the lack of management experience as an excuse to comfort ourselves, and we may not be able to train the staff in the early stage, and there will inevitably be negligence in the management after that, so the strictness of our own stores is the greatest responsibility for consumers.

Equipment danger: equipment is also dangerous, some investors will choose those cheap equipment, the quality of these equipment is mostly not too good, in the process of operation will form a lot of trouble for the milk tea shop, milk tea equipment problems still need to be repaired, both waste money and waste time and energy. Therefore, it is necessary to choose a brand to join and obtain the brand's guaranteed equipment that has the best effect on the operation of the bubble tea shop.

Now the milk tea market is more intense, there are too many new brands, some are not good, and the service is not good after joining, but it is still necessary to look at a reliable brand a little bit, QE cup and the like.

In the process of opening a bubble tea shop to achieve business goals, as an operator, you should be prepared for the following risks.

1. The risk of rising raw material costs.

2. The market competition environment is intensifying.

3. Labor shortage.

4. Affected by food safety.

Join the bubble tea shop, pay attention to the following points, and try to avoid detours in the early stage of entrepreneurship.

1. Understanding of the milk tea industry.

Before joining a bubble tea shop, don't be in a hurry to find a brand, before that, you should have a good understanding of what kind of industry bubble tea is, how this industry came about, what the market situation is, etc.

2. Take the time to go to some different bubble tea shop experiences.

Milk tea shop is an industry for customers to enjoy, whether a milk tea shop can give people to enjoy, the best way to know this is to experience it yourself, there are many milk tea brands, but it will definitely be different in enjoyment, whether it is the enjoyment of milk tea taste, or the enjoyment of the store environment, good enjoyment can have more repeat customers.

3. Go to a few more milk tea brands to meet and talk.

The advantage of meeting is that you can ask more questions, get more accurate answers, and feel their service level, company strength, and thoughtfulness from the customer's point of view. Through the comparison of these points, we can choose a more reliable brand.

4. Put forward your own opinions on store design.

The design plan of the franchise store is from the brand, in order to consider the cost and working hours, the design plan may not be so good, this is the time for you to put forward your own opinions, try to design a little more fashionable, and even spend extra money to make the store more high-end, and the store style has a great impact on the business.

5. Pay attention to contract issues.

The contract for joining the bubble tea shop is usually a board contract, and the content in it is very general, if you sign it like this, there may be a lot of problems that cannot be clarified in the future, so you can put forward some specific requirements yourself and let the brand add them to the contract.

6. Pay attention to hygiene and food safety.

The hygiene of the milk tea shop is very important, even more important than the taste, the customers who drink milk tea are mainly girls, and the cleanliness of the girls' love is needless to say, if the hygiene of the milk tea shop is not good, it will directly lose a large number of customers, and even affect the safety of food, food safety is a social responsibility.

In addition to meeting the brand positioning, the business district also depends on what competing products already exist, whether they are saturated, and whether they still have the ability to seize market share. Generally speaking, as long as it is a mature head brand, even if the area is saturated, there is no need to be afraid, the brand has its own traffic. But if it's a small brand, it's not recommended to enter an area with high competition.

At present, the first and second tier cities are basically saturated, and if you are not a head brand and experienced managers, it is not recommended for entrepreneurs to open stores in first and second tier cities. Bubble tea shops are still sinking to 3-5 tier cities, and they can choose low-end mature brands that are suitable for the consumption level of 3-5 tier cities to join, and then operate them with heart.

Joining a bubble tea shop needs to pay attention to whether it is often innovative!

When joining a bubble tea shop, you should pay attention to choosing a brand. Milk tea shop makes money or not depends on the choice of the brand and its own operation, under normal circumstances, it can be profitable under serious management, milk tea shop is the current fashion crowd entertainment consumption place, milk tea shop target group is mainly young people with high consumption power, the animation theme milk tea shop that combines milk tea and animation elements, multicultural gathering fashion trends, all-round coverage of consumer groups. Eating, drinking, playing, entertaining, shopping, young people's leisure experience shopping base.

More advantages in operation!

Milk tea is a favorite leisure drink of modern young people, and the milk tea industry, with modern young people as the main consumer, has maintained a trend of rapid development since 2005. Many inexperienced first-time entrepreneurs will choose to make a fortune by joining and opening a store, so what problems do you need to pay attention to when joining a bubble tea shop? There are so many milk tea brands that can be joined, how to evaluate the quality of the brand?

According to our years of experience in providing brand evaluation services for franchise users, we should conduct in-depth research on the milk tea industry and the milk tea brands to be franchised mainly from the following aspects.

1. The development of the bubble tea shop.

First of all, understand the overall sales, sales volume, customer unit price, store opening rate, and store closure rate of the milk tea industry. Through the quantitative analysis of the sales, sales volume, number of stores and unit value of the milk tea industry in the national and regional markets (such as Beijing), we can form an overall understanding and macro grasp of the development status of the industry.

Chart: Sales of bubble tea shops in various provinces and cities across the country in February 2021.

Chart: Sales of bubble tea shops in provinces and cities across the country in February 2021.

Chart: Sales volume of bubble tea shops in various provinces and cities across the country in February 2021.

Chart: Unit price of bubble tea shops in various provinces and cities across the country in February 2021.

2. Evaluation of the brand to be joined.

For the brand to be joined, it is necessary to have a detailed understanding of the brand scale and strength, brand stability, brand reputation, etc.

1) Brand scale and strength.

It is necessary to understand the number of stores, total sales, total sales volume, and regional distribution of customer unit price of the milk tea brand to be joined.

Chart: Regional distribution of bubble tea brand stores to be joined.

Chart: List of all stores of the milk tea brand to be joined (sales volume, sales volume, and customer unit price of each store).

2) Brand stability.

The stability is mainly reflected in the number of new stores opened and closed stores of the brand over the years, and the number of closed stores indicates that there are certain problems in the operation and management of the brand, and the choice needs to be carefully considered. In addition, the age of all the brand's stores also needs to be paid attention to.

Chart: The timing of the opening of the milk tea brand to be joined.

Chart: The number of stores opened and closed by milk tea brands and competing products to be joined.

Chart: Distribution of the development stage of the stores of the milk tea brand to be joined.

3) Brand reputation.

Understand the praise rate, negative review rate, rating star rating, taste rating, service rating, environmental score, user evaluation tag, user evaluation word cloud, etc. of the bubble tea shop brand to be joined, and compare and analyze with leading milk tea brands to understand the position of the bubble tea brand to be joined in the industry.

Preparation before joining: need to understand the industry, join the company's qualification assessment, competitor investigation, etc., not just look at advertising, listen to publicity. A practical inspection is required to understand the company's qualifications and industry information.

It is more necessary to pay attention to which franchise stores are not operating well, summarize the reasons for failure, and how you can avoid it.

Business philosophy is the soul: although some franchisees have paid a franchise fee and signed a contract, they are unwilling to spend time to operate in person, blame the headquarters for poor guidance when there is a problem, shirk all the responsibility to others, and they can't find a practical solution; There are also franchisees who are overconfident in themselves, unwilling to implement the orders of the headquarters, and even do not cooperate with the overall plan, and gradually move away from the headquarters, but the business is not getting better and better. In fact, blind dependence and overconfidence are common causes of failure.

It is more necessary to clarify that the franchise store and the headquarters are a community, and both parties need to make considerable efforts; The headquarters has practical experience in his business success, and this experience is quite important to guide him.

It is more necessary to know that the headquarters and the franchise are completely different individuals, the industry guidance and experience of the franchise company can only be adapted to local conditions, and the actual operation also needs to be decided by the franchisees themselves, and it is necessary to implement them in accordance with local consumption habits and consumption levels. As a franchisee, the ultimate success does not depend on the headquarters, but on its own efforts; The franchisee headquarters only gives relevant support, and the franchisee should also explore and explore by himself, and come up with his own set of business models, so as to make his business better and better.

Joining a bubble tea shop needs to pay attention to whether it is often innovative!

1. Milk tea brand strength, product quality and cost performance.

2. The initial investment and daily expenses of the franchise fee.

3. Pay attention to customer feedback and customer experience.

1. Investigate and understand.

The key points that milk tea franchisees need to pay attention to, that is, to choose milk tea brands to join, which requires market research, online search, etc. to understand what are the more well-known brands of milk tea shops, and then through consultation to see whether their city has been joined by dealers, and then carefully analyze the advantages and disadvantages of the milk tea brand to join, and choose the milk tea shop brand cooperation that they are more satisfied with.

2. Site selection.

As we all know, to open a bubble tea shop, you need to choose a relatively large area, such as near the school, in the shopping mall, etc., generally speaking, the consumers of the milk tea shop tend to be younger and normal, and it is necessary to weigh whether the milk tea brand has the advantage of PK, and then think about it in the long run, think clearly and then do it, don't start a business in a daze as soon as your head is hot. It is also necessary to consider whether their own funds can bear the rent, decoration, as well as franchise fees, workers' wages and other upfront investment and a series of other operating expenses, and once again it is recommended to "plan and then act"!!

3. Operational technical problems.

The key issues that need to be paid attention to when joining the bubble tea shop, whether the operation technology problem of the milk tea shop is solved, because the catering industry is more particular, color, fragrance and taste, the operation technology of the milk tea category is the top priority at this time. As a bubble tea franchise entrepreneur, you should fully consider whether you have these professional skills or whether the milk tea franchise technology is easy to copy and learn. In addition to joining the operation technology, the design of the overall decoration style is also very important, and it is necessary to design a younger, fashionable and novel style, which can attract consumers to enter the store to experience consumption.

4. Marketing and advertising activities.

The top priority of the bubble tea shop franchise, how to plan the opening of the marketing and advertising activities, how to attract consumers to enter the store experience, and how to retain more consumers to continue to consume after consumers enter the store experience, this is a question worthy of every bubble tea franchise entrepreneur to think about. There are many bubble tea shops when they open, the amount is okay, and after a while, the popularity gradually shrinks, so that the bubble tea shop closes, or transfers the store, etc., so it is recommended that friends "think twice" is better.