How KA works! And how do you manage dealers?

KA provides a full range of marketing services tailored to the needs of key customers, providing a dedicated and professional team, multiple delivery channels, one-stop, unified interface, high-speed and effective services.

Ka stands for Key Account, which means "important customer or key customer" in Chinese, and refers to the process of user loyalty. The whole marketing level of B2C e-commerce enterprises is a comprehensive and balanced development with membership as the core.

Marketing points: one center is for user membership, two sides focus on the effectiveness of marketing investment, and maximize the lifetime value of users. The three tasks are user acquisition, user conversion, and user retention.

The four types of users are visiting users, purchasing users, repeat users, and loyal members. The five indicators are new customer cost, ROI, conversion rate, repurchase rate, and loyalty rate.

ka stands for key account, which means important customer. With the development of business, large retail customers (including international and domestic large chain retail customers) occupy a huge market sales share in fast-moving consumer goods, health food, daily chemical products and other industries, so that any manufacturer engaged in this industry has to plan a large number of resources to support and manage the sales of these important retail customers, in order to achieve competitive advantages in the fiercely competitive business, and obtain profits and market share. These key retail customers are generally referred to as channels, as well as KA stores and KA terminals, which refer to stores with large business areas, large customer flow and great development potential.

For example, Wal-Mart, Carrefour, Hualian in Beijing, Yichu Lotus in Shanghai, Suguo in Nanjing, etc. Today, any manufacturer has to face KA customers and be happy and miserable because of doing business with KA . Different industries will have different models of managing the content and organizational structure of KA.

Even for enterprises in the same fields such as fast-moving consumer goods, health food, daily chemical products, etc., with the size of the company's sales scale, the difference in channel development strategy, and the difference in sales organization structure, its KA management style is also different.

KA sales is an integral part of customer management, and there are three main work contents, doing sales, grasping execution, and doing customer service. We share it in detail below. What is kaka is the abbreviation of English key account, Chinese is the key customer.

Customers who account for a large proportion of sales in the company's customer list, have strong professionalism and high service requirements, and play a key role in the company's business development are collectively referred to as key customers, commonly known as large customers. Key customers are the most important customers that the company picks out from various channels, and if the company is a multi-channel strategy, it should not be customers of one channel. For example, Walmart has more than 400 stores, which cannot be counted as 400 customers, and is recorded as a customer system.

What does KA Sales do? Customer management is mainly divided into two major functions, one is planning and negotiation, and the other is sales. Achieve sales targets:

Achieve the sales target signed with the customer, ensure 100% product distribution in the store, and collect the sales account on time and in full. Achieve the implementation goal: the implementation of the agreement display, the implementation of the first activity store, the vivid maintenance of the point of sale, the management of the tally clerk, the management of the sales equipment store, and the retail price of the store.

KA store refers to a large supermarket chain with a certain scale, manufacturers in order to more convenient operation and supply and other issues with the local dealers to operate KA stores, so that there are local dealers of geographical and network advantages, manufacturers can be more convenient to manage.

Ka's dealers are generally more mature dealers. People are bosses, business experience is already very rich, definitely do not like the kind of communication that is instructed, to be tactful, first to praise him, and then show your company some market strategies, activity policies and the like, should help the dealer must help him. As long as you stand in his position and think about him, he will feel it, so that he can slowly accept you.

I don't know what industry you are, but I'll give you an example: each regional manager of Yanjing Beer is in the head office, and the area manager works in the distributor's office. Generally, I return to the company once a month for centralized reporting and training. Of course, the precinct manager is the one who manages the field KA.

According to different industries, regional market share is different: some will send individuals to go to it, some will set up offices, some will set up branches, and some will operate at a bare price, and all dealers will solve it by themselves. Let's analyze it in your own situation.

It is a key customer merchant and a key customer merchant.

The full name of KA is KeyAccount, and for the first party, KA store is a direct sales terminal platform with great advantages in business area, customer flow and development potential.

Large retail customers occupy a huge market share in fast-moving consumer goods, health food, daily chemical products and other industries, and can face a certain target consumer in the face of concentrated groups, so that major brands are vying to settle in, and manufacturers have to plan a large number of resources to support and manage the sales of these retail customers, in order to achieve a competitive advantage in the fierce competition in the business. These key retail customers are generally referred to as KAs.

KA merchants are hypermarkets, such as Carrefour, Wal-Mart and other large supermarkets are KA merchants.

ka is keyaccount, Chinese means "important customer", key customer, for enterprises ka store is the business area, customer flow and development potential are in the advantages of the big terminal.

Famous international retailers such as Wal-Mart, Carrefour, Metro, Baiyi Wangou, etc., or sales terminals that occupy a dominant position in regional retail channels, such as Shanghai Lianhua and Beijing.

Hualian, Shenzhen Wanjia, etc., are the company's KA stores, with the shrinking of traditional sales channels, KA hypermarkets are more and more valued and favored by manufacturers, enterprises can obtain larger sales through KA stores, KA stores in the status of enterprises are getting higher and higher, so into KA hypermarket sales is a problem that enterprises must face.

ka hypermarket.

Different enterprises have different definitions of KA stores, generally referring to large domestic and foreign supermarket chains, stores, a single store area of at least 3,000 square meters, a complete range of goods, can meet the one-time shopping needs of most people, large volume, good business conditions.

ka stands for multiple meanings, depending on the specific application environment.

ka (keyaccount), literally translated as "key customer", Chinese means "key customer", "important customer".

KA is the IATA** of Dragonair, which is the second largest airline in Hong Kong, China, with Hong Kong International Airport as its hub. Dragonair offers about 400 flights per week, including all over Asia, with Chinese mainland as its main market. Freight routes also cover Europe, the Middle East and North America.

Ka is the ionization constant of a weak acid at room temperature (25°C). ka denotes the ionization constant of a weak acid, the greater ka, the more acidic it is, and pka denotes its negative logarithm.

ka stands for key account, which means "important customer" in Chinese".

Merchant refers to individuals and various organizations engaged in commercial activities (production and sale of related goods).

ka (keyaccount), literally translated as "key customer", Chinese means "key customer", "important customer", for the first party enterprises ka store is a direct sales terminal platform (such as: Wal-Mart, RT-Mart, Auchan, Yichu Lotus, Metro, Century Lianhua, Carrefour, Tesco, etc.) with great advantages in business area, customer flow and development potential.

A merchant is a private businessman, sometimes simply understood as a store that provides goods and services.

Key retail customers are generally referred to as ka, but ka has three other meanings:

1. KA manager: KA manager is the establishment, maintenance and promoter of the cooperative relationship between the company and the KA store, through the efforts of the KA manager, coordinate and balance the interests of the company and the KA store, create a smooth and good cooperation platform, and constantly create common goals, expectations and benefit sharing, so that the company and the KA store continue to deepen and close!

2. KA store: For enterprises, KA store is a large terminal with advantages in terms of business area, passenger flow and development potential. International famous retailers such as Wal-Mart, Carrefour, Metro, Baiyi Wangou and so on.

Or the sales terminals that occupy a dominant position in the regional retail channels, such as Shanghai Lianhua, Beijing Hualian, Shenzhen Wanjia, etc., are all KA stores of enterprises.

3. KA customers: General KA customers can be divided into two types:

1) KA customers with headquarters or regional centralized system, such as Metro, RT-Mart, C.P. Lotus, etc., in terms of operation, it adopts the strategy of headquarters responsibility and store cooperation for national brand manufacturers;

2) KA customers with store autonomy, such as Carrefour, Haoyouduo, etc. It will hand over the contract of the regional brand manufacturer to the region or store to sign, and the specific operation will also be handed over to the store.

ka is an abbreviation for "key account", which means "important customer". For the first party, KA store is a direct sales terminal platform with great advantages in business area, passenger flow and development potential.

Large retail customers occupy a huge market share in fast-moving consumer goods, health food, daily chemical products and other industries, so that manufacturers have to plan a lot of resources to support and manage these important retail customers in order to achieve a competitive advantage in the fierce competition of business, these key retail customers are generally referred to as KA for short.

With the shrinking of traditional sales channels, KA hypermarkets are more and more valued and favored by manufacturers, enterprises can obtain larger sales through KA stores, and KA stores are becoming more and more important in the status of enterprises, so entering KA hypermarkets to sell is a problem that enterprises must face.

ka is the abbreviation of key account in English, which translates as "key customer", which can be understood as "key customer", "important customer".

As a promoter, you need to understand what KA is for. For the first party, KA store is a direct sales terminal platform with great advantages in business area, passenger flow and development potential.

A KA store is a large chain store, such as Carrefour, Walmart and the like. Stores are divided into KA stores, Class A stores, Class B stores, and Class C stores. Wish.

Settled in KA merchants is a name of Alibaba, which is equivalent to saying that the strength of merchants is like that!