Are there any good ways to search and collect public opinion?

The basic requirement of public opinion monitoring is "early detection". Only by discovering and knowing early can we win time and take the initiative. At present, there are three main ways of monitoring. One is to browse, the second is to search, and the third is to intervene.

Browse. Browsing is "seeing", which is the basic method of discovering and collecting public opinion. At present, the main form of network information dissemination determines the main scope of network browsing, and the scope should be all information circulation channels, carriers and forms.

Search. Search is "finding", that is, getting a bunch of keywords as needed, and then "finding" over and over again, which is another way to discover online public opinion information. This method can be divided into two specific aspects, one is the manual use of search engine technology for information retrieval, and the other is the use of intelligent public opinion monitoring software to automatically capture in a timely manner.

The current public opinion monitoring should emphasize technological upgrading, and pay more attention to the use of search engine technology, mining technology, analysis technology, etc., such as the public opinion monitoring software of ant release software through the automatic collection and processing of content, sensitive word filtering, subject detection, and statistical analysis. Real-time monitoring of hot events, hot topics, people's livelihood issues, netizen groups and other key information on social networking platforms, and improve the real-time and comprehensiveness of early detection of public opinion. Notify users of the information they are concerned about in a timely manner through desktop reminders, WeChat, email, or SMS.

In-depth analysis of the development trend, opinions, opinion leaders, transmission paths, transmission sources, geographical distribution or emotional distribution of the event.

The third way is to "intervene". Intervention is to participate directly and enter, that is, to participate in a number of related groups, to participate in a number of relevant social circles, to participate in a number of related social networks, etc.

Second, public opinion viewing3. Handling of public opinion

First of all, the first step is to gain insight into and analyze public opinion, discover public opinion information related to you on the Internet in a timely manner, and then analyze it to take corresponding measures. The second is to track public opinion, which refers to tracking the hot topics and derivative topics of public opinion in order to grasp the real-time development direction of public opinion evolution. Third, it is to guide and respond to public opinion based on the results of statistical analysis of public opinion and the spread of public opinion.

Finally, it is necessary to summarize the work of public opinion and provide lessons for subsequent public opinion prevention and handling.

A few points of experience collected from public opinion opinions.

1. The significance of collecting public opinion views

1.For enterprises: on the one hand, it helps to gain an in-depth understanding of online word-of-mouth, improve corporate image, and prevent the occurrence of public relations crises.

On the other hand, it is more helpful to grasp the changes in the voice and praise of Internet brands brought about by crisis public relations and marketing activities, and quantify the implementation effect of crisis public relations and the promotion results of marketing activities.

2.As far as party and government organs are concerned, on the one hand, it will help to carry out public opinion surveys on social conditions, so that "listening to the voices of the people, checking the opinions of the people, knowing the people's feelings, and winning the hearts of the people" can be implemented.

On the other hand, it is more helpful to keep abreast of some social events, the views and opinions held by the people, and to supervise whether the relevant functional departments have been recognized by the masses.

3.For universities and related institutions: on the one hand, it helps to maintain their external image and ensure the effective development of their own work. On the other hand, it will help to better verify the results of their own work and whether they are popular with the people.

4.For public figures: on the one hand, it helps to grasp whether there are bad reviews related to oneself on the Internet, so as to evaluate one's own word-of-mouth image and commercial value. On the other hand, it is more helpful to understand their own shortcomings and avoid potential risks.

2. Solutions for collecting public opinion views

1.Full coverage monitoring: In order to comprehensively understand the views and tendencies of netizens, it is necessary to use a professional public opinion information monitoring system to monitor the full coverage, including but not limited to social networking, news, audio, etc., such as micro-business information.

2.Custom target monitoring: In order to understand the views and tendencies of netizens under some channels, **, and KOLs, what is needed is to customize target monitoring with the help of a professional public opinion information monitoring system, and to grasp the views and attitudes of specific targets in a targeted manner anytime and anywhere.

3.All-weather real-time monitoring: In order to understand the changes in netizens' views and tendencies in real time, what is needed is to use the real-time monitoring of the professional public opinion information monitoring system to automatically collect views and attitudes related to themselves 24 hours a day, so as to win the opportunity to respond.

Swollen eyes how to collect the face can be collected through their run, or Di Renjie today.

For the highly developed network, it is very important to collect public opinion, and we must also find the relevant ones for collection.

Between people, the biggest attraction is not your appearance, not your wealth, nor your talent, but the trust and steadfastness, sincerity and kindness you pass on to each other, a positive energy, good morning.

The second is through professional tools, such as the instant hot list, it is an aggregate hot network, you can see the hot hot search list of the whole network in one stop, if you want to view the public opinion comments of a hot event, you only need to search for the hot keyword Yan Luqiao, find the corresponding hot hot article, click in to view the relevant comments;

The third is to directly cooperate with network public opinion monitoring service providers, taking Zhida Technology as an example, which can support:

1.The whole network is hotly discussed

In order to help users pay attention to the public opinion hot news related to themselves on the major networks, it can support network-wide monitoring, and only need to pass through the monitoring keyword setting, which can realize the automatic collection of public information on the whole network, including but not limited to information, news reports, netizen comments, posts, articles, ** (titles, comments) and other all-round complete public opinion information.

2.Public opinion and hot news are grasped in real time

At the moment when the breeding and dissemination of public opinion is getting faster and faster, it can support real-time monitoring, which can provide 7*24 hours of all-weather real-time monitoring services, whether it is a working day, off-duty, holidays and other public opinion posts with frequent public opinion positions unattended non-working hours, you can find and grasp the latest public opinion hot news anytime and anywhere.

3.Public opinion is hotly discussed, and the key points of news are grasped

Generally speaking, the focus of public opinion hot news is mainly for those negative, sensitive, sudden or major public opinion events, for which intelligent semantic recognition can be supported, that is, according to the semantics for users to automatically identify sensitive, negative, sudden, major and other public opinion information, and then send SMS, email, WeChat or client alarm notifications to avoid crisis losses.