What are the more mature knowledge payment platforms in China?

At present, there are a variety of knowledge payment platforms on the Internet, and since 2016, which is called the "first year of knowledge payment", the types of knowledge payment platforms have become more and more diverse

For example, in the Q&A type of Q&A, experts can share their experience, insights, knowledge, and skills with users who need them, and their slogan is to make an appointment to discover a new world. The column-type Douban time is a paid column presented in the form of audio and text. There are also tool-based ones, such as Meiyue Education, which provides specialized knowledge payment and education industry applet solutions.

Now more practitioners will choose a tool-based platform to build a personal exclusive knowledge space, and some practitioners who chose the traffic platform type in the early days have also turned to build a personal platform (you can refer to Wu Xiaobo's channel), the reason behind it is that on the one hand, it is not easy for traffic to be absorbed by the head V, and on the other hand, the exclusive knowledge space can realize the precipitation and retention of fans.

on 18 May 2020

According to incomplete statistics, the platforms currently involved in knowledge payment can be divided into the following categories:

Knowledge payment platform: short book, Zhihu, in the line, answer, get, Himalaya, Douban time, ask coffee, Qianchat, Dagong, three classes, etc.

The biggest difference between the two is whether it has the traffic that comes with the system and whether the official platform will extract revenue commissions. Among them, as a SaaS-type tool, the short book mainly uses H5, small program shares, and APP as the communication form, and "** audio column + voice live broadcast + ** live broadcast explanation" as the content carrier, which can realize the five major needs of content bearing, user management, paid conversion, community operation and data analysis in one stop, helping enterprises, institutions and individuals to make their own brand knowledge service platform and complete the paid conversion in the brand field.

At present, there are many well-developed knowledge payment platforms in the market, such as: get, Ximalaya, Zhihu, sub-answer and other traffic-based platforms. However, most of the traffic on these platforms is controlled by big V.

There are also tool-based platforms, such as Little Goose, Xinzhiyun, and Slightly Known, which can help you build your own knowledge store. Avoid confrontation with big coffee, accumulate all the attracted customers and precipitate them on your own platform, reduce the loss of users to the big V platform, and create your own brand. Xinzhiyun currently supports free use on WeChat.

Latticemaker - a one-stop content monetization solution.

Help professionals in various fields, knowledge influencers and other content creators to build an ecological closed loop of knowledge learning, knowledge monetization, and knowledge dissemination, and provide various content presentation and paid reading forms such as live broadcast, recorded broadcast, voice live, and ** columns, so as to motivate the system to accompany the learning process of students and realize content monetization in one stop.

The best platform for knowledge payment is Zhihu.

Zhihu is undoubtedly the best knowledge payment platform in the Q&A genre, although there are many platforms competing with it, but it still cannot be compared with it. Knowledge is the title of their homepage, and the fact is that Zhihu connects users from all walks of life, sharing each other's knowledge, experiences and insights, and providing a steady stream of diverse information for the Internet.

With a serious, professional and friendly community atmosphere, unique product mechanism and structured and easily accessible high-quality content, Li Jinggao has gathered the most creative people in the fields of Chinese Internet technology, business, film and television, fashion and culture, and has become a comprehensive, full-category, original content platform for knowledge sharing communities and creators with key influence in many fields.

Q&A page

The Zhihu question page is the main page of Zhizhiqi, where users can learn about specific problems and information. This section of Zhihu can be roughly divided into six parts according to the function, namely "Question", "Follow Function", "Invitation Function", "Related Question Chain Manuscript Balance", "Share Function" and "Problem Status".

On the left, there is the "Issues" section, which occupies about 70% of this section, where users can edit, comment, report, and manage votes on related issues. Users can make changes to questions they find inappropriate, issue tags, and question supplements.

At the same time, if you find something inappropriate or you are interested in, users can also comment or report it. On questions, users can sort questions in a way that suits them (Zhihu provides three ways to display content: sorting by vote, sorting by time, and displaying by user followers).

The introduction of the top 10 popular platforms for knowledge payment is as follows:

2. Get: Positioned in knowledge e-commerce, it is committed to providing high-quality online knowledge courses for 2% of lifelong learners, and creating traffic IP by inviting famous teachers in various fields to settle in.

3. Chuangbiqin Ke Craftsman: Focus on providing full-link digital solutions for business realization, marketing growth, private domain operation, efficiency improvement, and brand communication for content creators such as pan-knowledge and pan-life.

4. Zhihu: Zhihu, as a first-class Q&A knowledge payment platform, has received the attention and use of various user levels; Zhihu is more suitable for personalized Q&A to meet the different needs of users.

7. Douban time: The threshold of Douban time is not high, but the threshold for monetization is high, and it will only have an effect if the content output is continuous, and the traffic offset of the platform is relatively heavy, mainly concentrated in a few "big coffees".

The "knowledge payment system" is based on Internet thinking and Internet business logic, and has shifted from the traditional knowledge exchange model with physical objects as the carrier to the new knowledge exchange model with the Internet platform as the carrier.

The essence of knowledge payment is to turn knowledge into products or services to realize business value. Paying for knowledge helps people to screen information efficiently, and at the same time, it also incentivizes the production of high-quality content.

The pace of social development is accelerating, and the public is faced with the contradiction between the demand for knowledge and the busy social life, and how to obtain the knowledge of the public in the case of limited and fragmented time is a difficult problem faced by the public, which is fully prepared for the emergence of the phenomenon of "knowledge payment".

Free is the difference in the business model of the platform, that is, the profit method is different, choose a knowledge payment platform, not only from the function, the most important thing is the number of platform users and promotion channels, the tool type of platform can not solve the user's problem, the traffic platform pays more attention to the quality of content, and the real strength to achieve sustainable realization, the current relatively large and better free knowledge payment platform is the following:

Hundred learning is a knowledge payment platform with zero cost trial and error, free creation of knowledge stores, zero commission on income, free promotion of courses, completely free of charge, and free handling fees for income withdrawal.

Education and training institutions, self-leaders or knowledge Vs can create knowledge stores for free on the Baixue platform, and the income generated by the knowledge store is zero commission, and the realization of zero cost is completely realized. Baixue is suitable for content entrepreneurs who do not have traffic users and promotion channels, and it is also the choice of most educational institutions and self-leading institutions at present.

Baixue only values the quality of the course itself, regardless of the size and popularity of the institution, so the success opportunities of all content creators are the same, the platform has a large amount of traffic, and the system relies on powerful big data computing power to promote the course and achieve low-cost and accurate conversion.

Himalaya Himalaya is an audio sharing platform, the threshold is relatively low, anyone can share, the traffic is relatively large, the main traffic is concentrated in the well-known lecturers, and the platform cooperation also has a high threshold, open paid audio, the income generated, the platform to take a commission, up to 60%, in the form of "personal income tax". It is more suitable for individual lecturers or opinion sharing enthusiasts who want to expand their influence and broaden the flow of returns.

NetEase Cloud Classroom**Vocational Skills Learning Platform, the content is more inclined to skills, such as computers, etc., suitable for professional skills training institutions, educational institutions to settle in NetEase Cloud Classroom is free, and the revenue generated by the platform will be commissioned, the proportion is more than 20%.

Tencent Classroom is backed by Tencent's big factory, but now it seems to be in a tepid state, the quality of the content is relatively low, many institutions are used to do channel drainage, and the institution is free to settle in, but there is a relatively high commission for opening a paid column.

no.5 The network disk network disk has been launched with knowledge payment business,The core business of the network disk is storage,Free storage is already a stereotype,Due to rampant piracy, the paid business of the network disk is not very ideal,It is difficult to convert。

It can be combined with the network disk resource professional knowledge payment platform for realization, which is more suitable for content entrepreneurs with knowledge payment operation experience, novices do not disturb, it may be easier to blur their business positioning.

To sum up: if there are no users and no drainage channels for knowledge payment practitioners, it is recommended to settle in the Baixue platform, which can reduce the cost of monetization, and with drainage channels, knowledge payment can be done well.