2018 gaming industry outlook, mobile game industry status

At present, the revenue scale of China's game market has reached 24.4 billion US dollars, surpassing the United States to become the world's first for the second consecutive year. Although the data is very eye-catching, a data that domestic game manufacturers must face is that the annual growth rate of actual sales revenue in China's game market has declined for two consecutive years.

At the same time, according to the "Analysis Report on Business Model Innovation and Investment Opportunities in China's Online Game Industry" released by the Prospective Industry Research Institute, the actual sales revenue of China's self-developed online games in overseas markets reached 100 million US dollars in 2016, an increase from last year. From this set of data, it can be seen that the dividends of the current domestic game market have begun to gradually become saturated, and "game going overseas" has become an important direction for many domestic game manufacturers to seek breakthroughs.

As the communication and PC industries become more and more mature, online games will attract more and more players, "Honor of Kings" is a typical example, this is due to the promising prospects of the industry, attracting more and more investors to enter the game, and the future industry will develop in a stable and rational direction.

With the rapid popularization of smart phones and the rapid development of 3G networks, mobile Internet-related businesses have gradually become the focus of attention of domestic manufacturers. In the past two years, China's mobile game industry has achieved rapid development under the joint promotion of telecom operators and mobile game developers.

With the in-depth cooperation between China and Japan, South Korea, Singapore, Malaysia, Taiwan and other countries and regions in 3G business, China and even Asia have gradually developed into the world's largest potential mobile Internet market, and by the end of 2010, the scale of China's mobile Internet users reached 100 million. It is expected that in the next year or two, the number of gaming users on mobile phones will exceed that of traditional PC gaming users. United Kingdom.

Among the creative industries in the UK, the gaming industry is well-known. The UK gaming market is a major player in the world. The UK has a long history of game development and has a large pool of world-class game development talent, with its game market and game development talent ranking first in Europe.

In recent years, mobile games in the UK have been growing rapidly.

There are 9,200 R&D personnel in the UK game industry, and there are more than 500 game development companies, of which more than 80% of the company's R&D personnel have begun to transform into publishing mobile games.

ComscoreMobilens research found that mobile gaming is growing in the UK, with 92% of mobile gamers between January 2011 and April 2013.

According to the UKnationalGamers data released by TNS and Gamesindustry, a total of 3.8 million mobile gamers paid £100 million in 2009.

According to The Guardian, British smartphone and tablet game companies are expected to earn 4 billion pounds (42.5 billion yuan) this year, which will exceed the revenue of mobile games in all other European regions. Among the 28 member states of the European Union, mobile games in the UK will account for one-third of total revenue, according to Google's app and developer session at the IO conference, more than 8,000 companies in Europe are involved in app research and development, with a total of 380,000 employees.

French players in France have a cross-four-screen gaming experience. The computer screen is still the most popular gaming screen that has French players. Entertainment and leisure screens (TVs) are relatively popular.

The proportion of floating screen (tablet and handheld) players is among the highest in Europe, with only Spain (and Italy) having a higher percentage of players.