The development strategy of the product strategy, the strategy of the product development

Product development refers to the provision of new varieties related to the original product to the original users or the substantial substance of the original product through the existing sales channels.

The products developed by enterprises can be brand new products, that is, the performance and technology of the products.

Sexual improvements. It is an unprecedented creative product; It can also be a replacement product, that is, partially adopted.

Products developed by new principles, new components and new technologies; It can also be an improved new product.

product, that is, on the basis of the original product, the function, specification and style of the product.

Reform of new products.

Through product development, international companies can continue to meet the needs of certain levels of the international market.

Want. For example, before the 60s of the 20th century, the world automobile manufacturing industry produced sports cars.

sports car) are either low-grade (e.g., the British Triumph) or upscale (e.g.

Italy's Ferrari), there are very few mid-range sports cars. Japan's Toyota and Nissan Motor Companies seized this opportunity and successfully developed and produced some nots in the late 60s and 70s.

Mid-range sports cars of the same model (such as the Nissan Type 240Z) monopolized the world market for mid-range cars for a long time. Until the mid-80s, American cars.

It was the manufacturers who produced mid-range sports cars that competed with the Japanese.

Product development and market development can be used in combination, that is, both to increase the new product.

and open up new sales channels to expand the market level. Development of new markets, products.

Product Development Strategy 1Leading strategy This strategy is to adopt new principles, new technologies, and new structures in the fierce product competition to give priority to the development of new products, so as to be preconceived and appreciate the infinite scenery in the market. The development of such products is mostly subordinate to the scope of invention and creation, and the adoption of this strategy requires a large amount of investment, a large amount of scientific research workload, and a long experimental time for new products.

2.The strategy of transcending oneself is not focused on short-term interests, but on long-term interests. This kind of temporary abandonment of some immediate interests, and finally to obtain greater profits with newer and better products.

Business strategy requires enterprises to have a long-term "profit view" concept, pay attention to cultivating the potential market, cultivate the courage and courage to surpass themselves, not only that, but also need to have a strong technology as a backing. 3.Keep up with the strategy Enterprises that adopt this type of strategy often imitate or make partial improvements and innovations for products that are already on the market, but the basic principles and structure are similar to those of existing products.

This kind of enterprise follows the pioneers of the established technology, in order to obtain a mature stereotyped technology with less investment, and then use its unique market or leading advantages to erode the commercial position of early developers in the competition. 4.Filling the gap strategy It is impossible for every enterprise to fully meet any demand in the market, so there is always an unmet demand in the market, which leaves a certain space for the development of the enterprise.

This requires companies to analyze the market in detail.

On the existing products and consumer needs, we can find the market that has not yet been occupied. ;

Dear, hello I am glad to answer your questions, the advantages and disadvantages of product development strategy. Pros:1

Market-oriented: The product development strategy can formulate development plans based on market demand and customer feedback, so as to ensure the market competitiveness of products. 2.

Innovation ability: The product development strategy emphasizes innovation and continuous improvement, which can improve the company's innovation ability and market reserves. 3.

Resource integration: The product development strategy can be integrated and utilized with the help of existing brand, technology, talent and other resources, so as to save R&D costs and time. 4.

Risk control: The product development strategy adopts a systematic and standardized R&D process to effectively control the risk of product R&D and ensure the quality and stability of the products in the middle and early stages when the market is cleared. 5.

Increased revenue: A product development strategy can quickly respond to market demand, which in turn expands market share and drives revenue growth. Two.

Cons: 1Market Judgment Risk:

The company needs to accurately ** and grasp the market trend, and it may fail due to misjudgment, resulting in serious losses. 2.Over-reliance on data:

Since product development strategies require a large amount of data, incorrect or inappropriate data development poses potential risks to R&D and product quality. 3.High time cost:

The implementation of product development strategy requires a lot of human, material and financial investment, long cycle and high cost. 4.Lack of cultural creativity:

Some product development processes are too prescriptive or standardized, which can limit the imagination and creativity of employees.

Based on positioning, opportunities, and resources, the organization has a plan to achieve long-term goals.

Strategy starts with the company and business units and translates into functional strategies.

Vision: The state that the organization wants to achieve in the future.

Mission: The organization's program, ideology, business principles, and beliefs.

values: Principles to be adhered to by individuals and organizations.

Be different".

Cost leadership: economies of scale, "no redundancy" and "value-based" products reduce manufacturing costs and optimize the best chain.

Cost leadership characteristics: new product development investment is less, and the evolution of technology is reflected in the optimization of the manufacturing system.

Differentiation: Focus on a broad product base, deliver unique, high-quality products, and build loyal customer relationships.

Differentiating features: the need for continuous innovation to meet the current and future needs of customers, anticipation of short- to medium-term development trends, and the importance of technology in product performance and functionality.

Market segmentation: The above two strategies focus on the large consumer tourism market, and the segmentation focuses on a relatively small market.

Characteristics of market segment: relatively high investment in new product development, close to customers, full understanding of the future needs of the target market, cooperation with leading user groups to innovate products, and the importance of technology is reflected in product performance and function.

Explorers: Take risks, seek new opportunities, develop and apply new technologies with high flexibility and speed to market.

Defender: Focus on narrow and stable market products, focus on continuous improvement of core technologies, make fewer breakthroughs, and respond quickly to competitive threats.

Analysts: Balance between explorers and defenders, moderate acceptance of risk, usually quick followers of explorers, low cost of new product development, technology is mainly about analysis and reengineering, and no breakthrough changes are made.

Reactive: Without a clear strategic goal, unresponsive to market changes, and often unable to sustain long-term success.

Continuous innovation does not create new markets or new value networks, but is based on the development of the current market or value networks, and gives more value.

Regular: Improvements based on existing technical capabilities and business models.

Disruptive: New business models, not necessarily new technologies.

Breakthrough: Focus on new technologies.

Architectural: Innovation in technology and business models.

The basic framework of the technology.

Technical S-curve.

Approaches to IP management.

Marketing strategy. Describe the 3 levels of the product: core benefits, tangible performance, and additional performance.

Boston Growth Rate Share Matrix.

roadmap

Capability Strategy - Competence**.

A product development strategy is a strategy that considers expanding sales by improving existing products or developing new products in existing markets. Product development strategy is based on market concept and social concept, and enterprises provide new products to the existing market to meet customer needs and increase sales.

1.The company's products have high market reputation and customer satisfaction;

2.The industry where the enterprise is located belongs to the high-tech industry with rapid development suitable for innovation;

3.The industry in which the enterprise is located is in a stage of rapid growth;

4.The enterprise has strong research and development capabilities;

5.The main competitors offer higher quality products in similar ways**.