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The first generation of mobile e-commerce technology had a number of serious shortcomings, the most serious of which was poor real-time performance, and query requests were not immediately available. In addition, due to the limitation of the length of SMS messages, some queries cannot be answered completely. These serious problems have also led some early adopters of SMS-based mobile e-commerce systems to upgrade and retrofit their existing systems.
The second-generation mobile e-commerce system adopts the mode based on WAP technology, and the mobile phone mainly accesses the WAP web page through the browser to realize the query of information, which partially solves the problem of the first-generation mobile access technology. The defects of the second generation of mobile access technology are mainly manifested in the extremely poor interactive ability of WAP web page access, which greatly limits the flexibility and convenience of mobile e-commerce systems. In addition, the secure channel established by the encrypted and authenticated WTLS protocol used by WAP must be terminated on the WAP gateway, which poses a security risk.
Therefore, the security of WAP web access is also a serious problem for business systems with extremely strict security requirements. These issues also make it difficult for second-generation technology to meet user requirements.
The third-generation mobile e-commerce system integrates the latest cutting-edge technologies of 3G mobile technology, intelligent mobile terminals, VPN, database synchronization, identity authentication and WebService and other mobile communications, information processing and computer networks, relying on private network and wireless communication technology, so that the security and interaction ability of the system have been greatly improved, and provide a safe and fast modern mobile law enforcement mechanism for e-commerce personnel.
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What is m-commerce? What are the current development models of mobile e-commerce in China?
<> good friends, mobile e-commerce (mobile e-commerce, referred to as m-commerce) refers to the e-commerce form of e-commerce based on mobile phones, tablets, PDAs and other mobile terminal devices, using mobile communication networks and wireless transmission technology for transactions and financial services. At present, the development models of mobile e-commerce in China are as follows:1
Mobile app store: A mobile app store is a place where consumers buy and ** apps on their mobile devices, and users can easily obtain, browse, and buy apps for sale through the app store. 2.
SMS MMS shopping: SMS shopping is the purchase of goods and services through mobile phone text messages, and MMS shopping is to send product information and advertisements to consumers through MMS to stimulate consumers' desire to buy and increase sales. 3.
Mobile: Mobile is a specific type that can be optimized for screen size, resolution, and input style on mobile devices such as phones and tablets, resulting in a better user experience and accessibility. 4.
Mobile payment: Mobile payment relies on wireless communication networks, and consumers can use mobile phones to pay in and out of banks through mobile payment platforms. There are two ways of mobile payment, one is card payment, and the other is non-card payment, such as WeChat payment, Alipay, etc.
5.Mobile store: Mobile store allows consumers to use their mobile phones to enter the virtual store and complete the entire shopping process such as purchase and logistics delivery, which simulates the real store through network technology and 3D modeling technology, and provides consumers with a more intuitive and convenient consumption experience.
I hope mine can help you<>
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Summary. Hello <>
Mobile e-commerce refers to e-commerce activities carried out through mobile terminal devices (such as smartphones, tablets, etc.). At present, the development model of mobile e-commerce in China mainly includes the following types: mobile shopping model
This model is to transplant the traditional e-commerce model to the mobile terminal, and provide services such as product display, ordering, payment, and delivery through APP or mobile**. Social e-commerce model: This model combines social ** with e-commerce, using social as a medium to promote and sell products through circle of friends sharing, community recommendation, etc.
O2O model: This model combines online e-commerce and offline physical stores to provide services such as online ordering, offline pick-up or home delivery through mobile terminals. New Retail Model:
This model combines online e-commerce with offline physical stores, logistics, ** chain and other resources to provide an omni-channel and boundless shopping experience through mobile terminals.
What is m-commerce? What are the current development models of mobile e-commerce in China?
Hello <>
Mobile e-commerce refers to e-commerce activities carried out through mobile fiber companion terminal devices (such as smartphones, tablets, etc.). At present, the development model of mobile e-commerce in China mainly includes the following types: mobile shopping model
This model is to transplant the traditional e-commerce model to the mobile terminal, and provide services such as product display, ordering, payment, and delivery through APP or mobile**. Social e-commerce model: This model is to combine social ** with e-commerce, use social as a medium, and promote and sell goods through shared moments, community recommendations and other ruined ways.
O2O model: This model combines online e-commerce and offline physical stores to provide services such as online ordering, offline pick-up or home delivery through mobile terminals. New Retail Model:
This model combines online e-commerce with offline physical stores, logistics, ** chain and other resources to provide an omni-channel and boundless shopping experience through mobile terminals.
Expansion and supplement: Mobile e-commerce is a new e-commerce model that has emerged with the rapid development of the mobile Internet. It provides consumers with a convenient, fast and personalized shopping experience through mobile terminal devices, and provides merchants with a broader market and more accurate and simple marketing methods.
At present, mobile e-commerce has become an important part of the field of electronic commerce, which has promoted the further development and prosperity of the e-commerce market.
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