What tools and software are needed to do SEM

The main thing is to make good use of the data analysis tool to track the effect of keyword delivery, and it is recommended that you learn about the new SEM optimization tool recently released by Baihui, the world's leading enterprise cloud computing platform. Different from the automatic bidding pitch optimization software on the market, Baihui Search Winner is the first SEM optimization tool in China based on sales results. In other words, unlike other front-end optimization SEM tools, Baihui Search Winner focuses on back-end optimization, clearly and accurately tells you the input-output ratio and helps you manage the customers you spend money on, so that enterprises can obtain greater benefits at a lower cost on search engines and achieve sustainable and effective returns on search engines.

Since Search Winner integrates Baihui CRM, therefore: 1. The effect of other marketing activities other than search engine delivery can also be tracked by Search Winner. 2. Customers obtained by enterprises through means other than search engine delivery can also be managed by search winners.

I recommend to you a SEM software that can be tried for free - SKYCC professional SEM software, no need to type the verification code, directly register for the blog, and the article (you can add your own **link in the article) can be sent after that, convenient and easy to operate.

One piece of software that I know of is:

Army ant tuning software

The best way to optimize your SEM ads.

It's about optimizing the performance of your entry pages.

3. Test and find the option that is more suitable for your page; Validate your strategy with data.

Precise keywords—produce fewer results, but may have a higher conversion rate. Precise keywords take visitors to a more specific entry page. Using precise keywords is like skillful precision shooting.

When customers start to increase traffic for strategic purposes, it's even more important to optimize the welcoming entry page. There are three key factors to consider when optimizing entry pages, links that attract visitors, and ads:

1. Title - The title in the text should match the title in the entry page.

2. Value promotion - briefly state the advantages of the product or service, what can visitors expect from this website?

3. Call to action – what do you want potential customers to do?

Destination page testing.

Many companies bring search users to their company homepage. Is this necessarily the best way to go? Is there a better alternative with others? Can you design a more specific and strategic entry page? Customers must pass the following tests to see if the content of the page is still relevant.

1. Design the test around a question (this is the key criterion for measurable test success).

2. Make sure that there are clear and visible differences between the elements being tested.

4. Reasons for temporary behavioral changes (considering the difference between weekend and weekday advertising).

5. Take action based on the test results! (Apply the page with the higher conversion rate to the target page).

Search marketing is search engine marketing. Enterprises take advantage of the habit of netizens to use search engines to obtain information, and set the relevant Guan Yinjing key words of the product as the index of the specified advertisements on the search engine platform, and when the user enters the search related to the keyword, the company's advertisement will appear in front of the user. Search engine marketing is based on this.

Search engine advertising audience is accurate, controllable, low threshold, so as to develop rapidly, the increase in the number of advertisements and the expansion of scale, the increase in management difficulty and the intensification of advertising competition, how to earn more advertising revenue with less money, SEM tools to seize the psychology of advertisers, born with the trend.

1.Keyword consulting analysis.

Our experts will start by assessing the current quality of the client** and listing the most appropriate keywords and related content for the client's reference. The selection of general enterprise keywords can usually be divided into core keywords and derivative keywords. Core keywords refer to the positioning of the main product, while derivative keywords are complementary to the core keywords.

2.Competitor analysis.

On search engines, there are some keywords that are extremely competitive, so our experts will conduct a comprehensive analysis of the client's competitors according to the following: competitors' design, page indexing, other domain names and so on. Through these analyses, it is possible to clearly understand the online marketing strategies adopted by the client's competitors, so as to develop a targeted online promotion plan.

3.Content building.

Our experts will develop a comprehensive keyword density and marketing plan for the client, and will maintain close communication with the client before going live to ensure the best results.

4.**Reconstitution.

Our experts will integrate the client** to include the right keywords to match how the search engine works. At the same time, a number of contents, including page design, meta tags, alt tags, descriptions, internal link structure, and subpages, will be optimized to make them more attractive to search engine crawlers and more in line with search engine algorithms.

5.Link development.

6.**Submit.

After the self-optimization work is completed, our experts will submit the client to major search engines, such as Google, Baidu, Yahoo, AOL, MSN, etc., as well as some well-known paid directories, such as Yahoo Directory, Microsoft Directory, etc.

7.Report. After the optimization is completed, our experts will give a detailed report, including site search traffic statistics, customer conversion rate statistics, etc., which can allow customers to fully see the optimization effect.

For the next 30 days, the relevant data will be communicated to the customer on a daily basis in order to better evaluate the entire project.