How about the overseas market of China s home appliance brands?

As the world's largest home appliance producer, China's home appliance industry has gone through the process of starting from scratch, from scratch, to the world's largest production scale in the past few decades. With continuous investment in product research and development, intelligent manufacturing and brand building, China's electronic home appliance industry has strong manufacturing capabilities and a complete industrial chain.

In 2018, the total export value of China's household appliances (white goods, excluding audio-visual products such as color TVs) was 100 million US dollars, of which the export of household appliances to the "Belt and Road" countries reached 100 million US dollars, accounting for nearly 30% of China's total exports of household appliances. In the vast international market space, the entry of China's home appliances is imperative and has the strength to support.

With the rapid improvement of the technological innovation strength of China's home appliance brands, China's home appliance products have become more and more influential in the international arena and have been welcomed by more and more foreign consumers, including the Middle East, Western Europe, Southeast Asia, North America, South America and Africa. After the reform and opening up, the home appliance industry, from onlookers to being watched, from being a student to being a master, China's domestic products have experienced from scratch, and Chinese brands have achieved from existing to excellent.

At the ifa exhibition that has just ended, it can be seen that more and more Chinese home appliance brands appear in more international exhibitions and occupy an increasingly important position, with excellent products and technology as the support, Chinese home appliance brands are gradually moving towards the international stage, highlighting the influence of Chinese brands, and the hard power of domestic cutting-edge products. In particular, the home appliance brand Meiling is equipped with a comprehensive thin product with GLS integration technology, whether it is a structural upgrade or a functional experience, so that more consumers can see the charm of domestic home appliances and become loyal fans of domestic home appliances. Chinese home appliance enterprises will pay more attention to the research and development of original technologies, and use differentiated products to impact world-class brands.

Advantages:No need for a big one within 3 yearsCapital expendituresRelying only on the previous production capacity is enough to meet the demand, and the capacity adjustment is flexible.

Disadvantages: In addition to air conditioning, other demand is close to saturation, if the market share can not continue to increase, there is a risk of revenue and profit decline, but in such a large market as China, the replacement demand may be much larger than everyone thinks.

There are also advantages for the domestic market situation is basically determined, new enterprises basically do not, can force overseas, and gradually improve their own brands to reduce OEM.

Products. With a lot of cash in hand and basically no interest-bearing liabilities, you can start working with a suitable repo company. (At present, Haier and Midea have been carried out.) In the domestic market, there are very few companies that have taken real gold **buyback**.

There are also disadvantages such as labor costs.

Rising costs will increase, and the Big Three can be seen.

It has long been built a robot production line, and it has a first-mover advantage over other companies. At present, I personally see that the global demand has entered a period of weakness, and there is no major revolution that has led to a significant increase in demand, and raw materials will be relatively stable in the next few years.

The level of economic development in China's rural areas lags far behind that of cities, and the income gap between urban and rural areas is still widening, which objectively results in the unique dualistic market structure of the Chinese market. On the one hand, the capacity of major household electrical appliances in the urban market is generally close to saturation, but on the other hand, the vast rural areas have always maintained a low level of household appliances, and the marginal demand for household appliances has not been raised for a long time.

purchasing power in farmers.

Under the constraints of serious insufficiency, household appliance manufacturers can only concentrate on the urban market where the competition has been very fierce, resulting in a relative oversupply in the urban market.