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This industry is very promising, there is no need to join, I have been doing it for almost 4 years.
1. Join or start your own business
If you really want to join, you must choose a particularly big brand, although the cost of the big brand is high, but they care about the brand reputation very much, so they will fully support you. In addition to being cheap, it is difficult to guarantee other services for small brands.
If you don't have much money and want to open a store, you can choose to learn technology, and you can find some stores with better business to learn. When I first opened this store, I went to several stores to learn the technology, and after doing it for a long time, I also improved the product.
At present, my products include pasteurized fresh milk, old yogurt, liquid yogurt, hand-cranked yogurt, purple rice yogurt, osmanthus rice stuffed yogurt, grain yogurt, fruit fishing, yogurt ice cream and so on.
2. Site selection
Try to choose a community store as much as possible, after all, this industry is a regular customer business, and the customers of community stores are relatively stable, and the longer they are open, the stronger the sense of trust, and the better the business.
3. Products
The product should cover multiple age groups, and there should also be drainage money, profit money, explosive money, etc. There are also seasonal replacement products.
I have pasteurized milk and handmade yogurt in my store, pasteurized milk is for children and middle-aged and elderly people, yogurt is for children and young people and middle-aged people, and when it is cold in winter, I also have a series of warm yogurt products.
4. Operation.
Most of the stores that don't make money are the reason for the operation. Opening a store is just the beginning, not the end.
Go to the same type of store to investigate, learn how others operate, how the products are matched, and then summarize a set of product systems and business ideas that suit you.
The more you cater to the market, the higher your profit and the lower the risk factor.
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Of course it is possible, but there are many franchises that deceive people now, so beware of being deceived.
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It's best not to, because she is not looking for milk from a regular manufacturer, although there has been no safety problem, but it is also illegal. And there is no business license to register a fresh milk bar.
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Why join? Pay the franchise fee, Xiaobai doesn't know anything, you can work first, find a better business to work in a milk bar, work hard to learn experience, don't endure hardships, how can you succeed?
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Now most of the franchise is unreliable, you must be careful to investigate, address, reputation, growth are very important, don't believe too much in advertising, in fact, everything has to pay hard work.
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Don't join, there is a risk, choose a regular manufacturer.
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There are 9 pits in 10 to join the investment, and the investment should be carefully calculated, how long can you get the capital back, don't blindly follow the trend, his store has been open for so long There is a stable source of customers. Be cautious when investing, even if you don't have a lot of money!
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There are many brands of fresh milk bars, you need to keep your eyes open, and there are many routines, so you should be cautious when choosing a brand.
Personally, it is recommended that before you decide on the brand of the milk bar, you should first have an in-depth understanding of the business model of the milk bar industry, facing the crowd, product matching, and event planning, and have an evaluation of your own investment ability and business ability.
Although the investment in opening a milk bar is not large, it is also necessary to be cautious.
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Equipment cost: 10,000 yuan, raw material cost: 8,000 yuan, advertising fee: 3,000 yuan, working capital 10,000 yuan, total investment cost of more than 10,000 yuan.
Is there a question that is louder than a bang?
At present, what project is the most ideal to join (do it in the county).
Question: What about Malatang?
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The better brands in the industry are Lechuanke, Heqike, and Gourmet Customers.
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Which region are you Join your local famous Join other provinces If the locals don't know, it's better to open it yourself.
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Why don't you try to join the vision industry?
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The fresh milk bar needs a small pasteurization equipment, and at the same time, it needs to be equipped with yogurt fermentation equipment, so that the product system has a foundation. And it is necessary to do some dairy products to supplement sales, such as cheese, double skin milk, milk ice cream and so on. The most important thing is that you must have a milk source in your area, and the distance is not far, otherwise you will not be able to open fresh milk at all!
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<>How do you make a good fresh milk?? Many people don't want to work part-time, want to start a business, but entrepreneurship is not easy, the problem of funds alone has stopped 90% of people, most people choose to open fresh milk, the investment is relatively small, the risk is low, a front room, one or two employees, tens of thousands of dollars. Most of all the front houses are just making a salary, and even a lot of them are losing money, so they are facing two problems:
Closing the door, all the funds are lost; Business, continue to lose money, dilemma. There are only a few stores with a booming business, and now the rent is too high, employee salaries, water bills, electricity bills... The shopkeeper was overwhelmed.
Therefore, you must also be cautious when opening a store. I have also opened a few shops, and I have also opened a fresh milk bar, and with some small experience, everyone thinks it is right to listen to it, and if it is not right, they will laugh it off. I have summarized the three most important points:
The front room looks at the location, the so-called location is not necessarily a very large commercial street, the rent is also high, the cost is relatively large, I think a good location is relative to the market of your own store, for example, you open a restaurant, the location you need to have convenient transportation, who doesn't have a car when you go out to eat now? The transportation is convenient, and some good parking spaces at the door are a must. If you open a fresh milk bar, it is mainly aimed at the permanent residents and students of the community, so it is good to be near the community, and the housing prices are relatively low.
The front room is a place to sell products, as long as their products are good enough, even if there are few customers at the beginning, slowly everyone will know that good things will become popular sooner or later. Repeat customers and old customers are the foundation of a store, and new customers are the driving force of the store.
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First: choose the right fresh milk bar to join the brand;
Second: site selection. A good store is one of the key elements of the success of your milk bar, you need to pay attention to the location of the store, whether the transportation is convenient, the surrounding crowd structure (this is the main ** of your store business), whether there is a cover.
Third: publicity. It is necessary to do a good job in the drainage activities before the trial operation, plan and officially open the activities on the day of the trial operation;
Fourth: maintenance. Build your customer base before your soft opening, and that's your membership pool.
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Summary. Regarding how to open a fresh milk bar direct store, the specific steps are as follows:1
Understand the brand of fresh milk bar: Before deciding to join, you need to have a full understanding of fresh milk bar, including brand background, product characteristics, market share, etc. 2.
After the review is passed, an inspection will be conducted: the headquarters of the fresh milk bar will send a special person to conduct an on-site inspection and evaluation of the applicant's joining requirements to confirm whether it meets the joining standards. 4.
Sign the franchise contract: After the two parties reach a consensus, sign a formal franchise contract and pay the corresponding fees to the headquarters. 5.
Store location: According to the requirements of the fresh milk bar, choose to open a store in a prosperous commercial area or a large area. 6.
Decoration and equipment procurement: Decoration is carried out in accordance with the unified image standards of the fresh milk bar, and the required equipment is purchased from the designated ** business. 7.
Regarding how to open a fresh milk bar direct store, the specific steps are as follows:1Learn about the fresh milk bar brand:
Before deciding to join, you need to have a full understanding of the fresh milk bar, including brand background, product features, market share, etc. 2.Submit an application**:
The headquarters of the fresh milk bar will send a special person to conduct an on-site inspection and evaluation of the applicant's request to join to confirm whether it meets the joining standards. 4.Sign a franchise contract:
After the two parties reach a consensus, sign a formal franchise contract and pay the corresponding fees to the headquarters. 5.Store location:
According to the requirements of the fresh milk bar, choose to open a store in a prosperous commercial area or a large area. 6.Renovation and equipment procurement:
Decoration is carried out in accordance with the unified image standard of the fresh milk bar, and the required equipment is purchased from the designated ** business. 7.Training & Opening:
After the renovation is completed, the headquarters will send special personnel to the site of Peixian to conduct pre-opening training and guidance, and provide relevant support. <>
1.Franchise fee: The franchise fee of the fresh milk bar is about 100,000 to 200,000 yuan, and the specific amount should be determined according to different regions, store sizes and other factors.
2.Store management: After opening a fresh milk bar direct store, it is necessary to carry out a full range of store management, including staff management, financial management, logistics management, etc.
3.Marketing strategy: In order to have an advantage in the fierce market competition, the fresh milk bar needs to develop an effective marketing strategy, such as launching ** activities, and Mao Qidan's participation in social **.
4.Product innovation: With the changes in the market, fresh milk bars need to continuously innovate products to meet the needs of consumers and improve brand awareness and reputation.
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Two business models: independent store opening and franchise store.
To open a store independently, you need to have relevant experience and in-depth understanding, and novices are recommended to join.
Take franchise as an example, do a preliminary budget and profit analysis.
The main costs of opening a store are: franchise fee, rent, decoration fee, auxiliary materials, labor, water and electricity miscellaneous expenses.
1. The franchise fee ranges from 20,000 to 50,000 yuan (by brand), depending on the product line. It generally includes equipment, technical training, etc.;
2. Taking third-tier cities as an example, the location of the fresh milk bar can be near the school in the community, and the store site is cost-effective, 230,000 years;
3. The area of the fresh milk shop is 30 40 square meters. Light decoration and heavy decoration, the cost is 6000 8000 yuan;
4. In the early stage of opening a store, it is necessary to prepare raw materials and auxiliary materials in advance to open a store, and the cost is 5,000 yuan;
5. The average salary of personnel is 4,000 yuan per month; (The part paid after the store is opened).
6. Water and electricity miscellaneous expenses of 3,000 yuan per month; (The part paid after the store is opened).
Overall investment costs: $6.1 million. Compared with other projects in terms of investment funds, the initial investment of the milk bar project is small.
The business model of the fresh milk bar is membership + retail.
During the trial operation of the new store, 200 members can be developed, and each member consumes 200 300 yuan per month. (Event support required).
The retail portion is between 500 and 800 per day.
In January, the operating income was 10,000 yuan. The overall profit is around 70%.
Monthly profit = 10,000.
After the end of the trial operation (usually 2 months later), a large-scale event can be held for the official opening, which can quickly attract new members and promote the reconsumption and recharge of old members.
After three months, the store entered a stable period, and generally speaking, the number of members that can be maintained by the fresh milk bar at this time is about 400 500.
The business model of the fresh milk bar is membership + retail. During the trial operation of the new store, 200 members can be developed, and each member consumes 200 300 yuan per month. The retail component is between 500 and 800 per day.
In January, the operating income was 10,000 yuan. The overall profit is around 70%. Monthly profit = 10,000.
After the end of the trial operation (usually 2 months later), a large-scale event can be held for the official opening, which can quickly attract new members and promote the reconsumption and recharge of old members. After three months, the store entered a stable period, and generally speaking, the number of members that can be maintained by the fresh milk bar at this time is about 400 500. The return on investment can be achieved in about three months.
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Local influencers or large chains.