What kind of business advertorials are most effective?

1. First of all, you must have a certain understanding of the written goods, including product use, user group, product quality, after-sales service and product advantages and disadvantages. Only by understanding the product in its entirety can you sell it. The ultimate goal of commercial advertorials is to increase sales and sell products.

It should be noted that the product you want to write about must be a good product that is not illegal, does not harm personal safety, and does not deceive customers.

2. Second, write a good title. A good business advertorial title is the key to the success of an advertorial. The average reader user will read your content first and feel that it suits their taste.

Therefore, for a good business advertorial, the title should attract the attention of consumers, and be concise and straightforward, and hit the center.

3. The content of the advertorial should be easy to understand, the advantages of the product should be prominently described, the language expression should be affinity, and the product should be described mainly from the perspective of consumers. You have to know what the consumer needs, and you can write from which aspect.

Because the user only cares about what benefits the product has for him and whether it can solve his needs.

4. The number of words in the advertorial should not be too much or less. The number of words is too much, giving people a sense of cumbersome and lengthy, and the reader does not have the patience to read it all.

The text is too concise, and what you want to say is not fully reflected. Moreover, the content of the advertorial should be well connected, and the ideas should be clear and clear.

The text-only advertorial appears to be boring and lacks color, making people feel like they are hypnotizing. Compared with **, readers are more inclined to describe and illustrate. In addition, the position of ** is best placed after the text description, which is mostly accepted by readers.

6. Choose the right promotion channel.

For companies and self-employed people, the most important thing is to write business industry advertorials. So how to write a business industry advertorial? Do you know?

How do we get into the business industry advertorials?

1.Product selling point.

If we want to write excellent business industry advertorials, we must have a very high understanding of the product, and only by being familiar with the functions of all aspects of the product can we condense the core selling points of people. Advertorials can properly package the selling points of the product, but be careful not to exaggerate too much.

We do not promote false promotions. Because the false text seriously damaged the customer's trust in the product, the excessive packaging violated the advertising law and was suspected of commercial fraud.

2.Stretch the target group.

The characteristic of the advertorial is that it can compare the active direction, gender, age, interesting interests and hobbies of the target group, and recommend them one by one. In the process of writing an advertorial, in order to know what the target group wants to see and what kind of keyword search habits it has, it is contrastively described as wanting to read it by showing the customer a copy.

3. The copy is interested and gives value.

There's something to say about this, do you want to hear it? If you want customers to read your advertorial, your advertorial must be somewhere that can attract customers, giving netizens a sense of identity and recognition. By writing stories and people who live in different ways, netizens can empathize with the characters in the process of reading.

4. Add copies of the product smartly.

Since it is a business industry advertorial, it is necessary to introduce products and companies. I don't recommend writing a photocopy directly on the advertisement. This is because the user experience is very low and the copy doesn't stay on the platform for long.

Write advertorials in the form of stories and lifers, and appropriately lead to product news in the creative process, and the function of the product will work if you explain it simply, so it is best not to account for 1 3 。

Commercial advertorials must find publicity channels that assist in maximizing the exposure of advertorials. What kind of platform is it published on? Which platforms have included it? This is a point we should consider.

The platform that can publish advertorials on the network is tens of millions, but if the platform you choose does not have weight and traffic, there is no good traffic to send more to these platforms. Beauty ads can be published on Xiaohongshu (RED), and educational advertorial ads can be published. In summary, first break down the audience and then find the platform for the corresponding group set to publish the news.

Which platforms have a high weight, and we often know which platforms are suitable for publicity, and they are also the copies of employees that we must make in order to do advertorial marketing.

1. Indirect promotion effect through articles.

How to write business advertorials to satisfy customers? First of all, the content of the product promotion should not be too straightforward, but indirect. For example, when writing a business advertorial, you need to have a more in-depth understanding of the product, know its role and consumer groups, so that you can write a paragraph in a targeted manner.

The content of the advertorial must be attractive, so that readers have the motivation to read it. Then add the product you want to promote, and the content of the promoted product cannot be independent, but must be highly connected with the previous content. We can understand that a good business advertorial is to highlight the core competitiveness of the product, and the key content of the article is consistent with the product.

2. Write in combination with film and television hot spots.

If a business advertorial wants to have more clicks, the content needs to have eye-catching highlights. Writing in combination with film and television hotspots is now a popular way to practice business advertorials, and there will be highly discussed film and television works in every time period. In the process of writing, combining the content hotspots of film and television works with the content of articles, or borrowing from the highly discussed stalks, to a certain extent, has already had a large number of audiences.

3. Pay attention to details.

Details determine success or failure", everything needs to pay attention to the grasp of details, and business advertorial writing naturally cannot be ignored. When writing business advertorials, you must know anything about the product very clearly. Especially where its features are, where its selling points are, and so on.

Then when writing copy, be sure to focus on the details and describe the product according to the actual situation. The characteristics must not be exaggerated, such behavior will make people feel disgusted, and a very clear promotion copy, naturally no readers will want to read it. After all, as an advertisement, it's hard for anyone to be interested.