On which platforms can in feed advertising be promoted?

1. What is information flow?

Morphologically speaking: the content is arranged up and down according to similar specifications and styles is the information flow, for example, the homepage of Weibo is the information flow, and the dynamics you see on the homepage of Zhihu are also the information flow.

In terms of display and sorting: some are in chronological order, some are according to popularity, and some are according to algorithms.

2. What is in-feed advertising?

In-feed advertising is mainly different from the general traditional advertising, in-feed advertising is mixed with the content of the advertisement, also known as native advertising: also known as the most un-like advertising, also known as the most content-like advertising, if you don't pay attention to the words "promotion" and "advertising" around them, you may not find that this is an advertisement. For example:

1) In the Weibo feed, advertisements that look like content.

More than 9 percent of the advertisements on the information flow platform are for the purpose of event promotion, and the education and training, investment promotion, home furnishing, clothing, shoes and bags, and skin care and beauty industries are the top 5 industries in the number of advertisements on the platform.

In the information flow advertisements of Tencent's advertising platform, the purpose of application promotion accounts for the largest proportion, the number of activity promotion advertisements accounts for the second, the number of e-commerce promotion advertisements accounts for the third, and culture and entertainment, clothing, shoes and bags, finance, education and training and games are the top 5 industries in the number of advertisements on the platform.

Now the mainstream information flow advertising promotion platforms include: Toutiao, Fengyu, Sohu Settlement, Guangdiantong, etc., good advertising strategies and skills can ensure the effect of promotion. In addition, the platforms applicable to different industries are different, so you need to choose carefully.

2) Review number: high weight and good ranking are the significant labels of the review number.

4) Baijiahao: It is a self-leading platform that only began to be fully opened at the end of 2016, and it can be said that it is backed by and developing rapidly. It is also officially favored by major enterprises because of its relatively high income and excellent promotion effect.

5) Sohu: The weight of the advertorial published on Sohu is generally relatively high, and the ranking effect in major search engines will be better, so Sohu is also one of the important channels for advertorial promotion.

6) A little information: A little information, this self-** platform is a bit similar to today's headlines, but the disadvantage is that the review is slow. However, it can be used as one of the important supplementary channels for advertorial promotion.

7) Q&A platform: Generally, the common Q&A platforms are: Know, Zhihu, Sogou Q&A, Baby Know and Soufang Q&A, etc.; There are free operations, and there are also paid third-party operations.

8) Forum platform: In this era of rapid development of the Internet, the forum can be described as one of the indispensable soft text promotion channels, generally, common forums are: Tianya, Douban, Hupu, Tieba, Kaidi, 19th floor, Autohome, Zhongguancun ** and other forums.

However, with the decline of the forum and the gradual tightening of control, nowadays, the forum can only be used as one of the important supplementary promotion channels in many cases.

9) Weibo: You must know that the dynamics released by some Weibo big Vs can even exceed 10,000 views in a short period of time. At the same time, one of the more accurate marketing channels is also favored by advertorial promotion companies.

1. Today's headlines.

Advertisements that appear primarily in headlines;

3. Weibo super fans, advertisements in Weibo;

Feed flow is one of the main directions of this year's efforts. Since the beginning of this year, feed streaming products have been repeatedly mentioned in public.

There are many information flow advertising platforms, including: Giant Engine, Baichun Hood Suidu, 360, Tencent, Giant Qianchuan, Douyin, Station B, Kuaishou, UC, Sogou, Zhihu, iQiyi, Xiaohongshu, Meiyu?

Information flow advertising is a form of advertising that is mixed with the information that users want to read on the social network or network. Its biggest advantage is that it "integrates advertising into the content", and for consumers who "eat soft but not hard", they can unconsciously accept advertising information when browsing content, retaining the inherent user experience.

At the same time, information flow advertising also has the advantages of effectively reducing the interference to users, more accurately delivering to target customers, easily stimulating the initiative of the audience, promoting and actively sharing, and simple operation! In-feed advertising is a form of advertising promotion that has been relatively popular in the advertising promotion industry in recent years.

With the development of the mobile Internet, information flow advertising has gradually replaced traditional TV and newspaper advertising. At present, the information flow platforms mainly include Toutiao, Douyin, Watermelon**, Volcano Xiao**, Qutoutiao, etc.

There are a lot of information flow advertising platforms, such as: today's headline advertising, Douyin promotion, 360 information flow advertising, UC information flow advertising, NetEase information flow advertising, Huawei mobile phone information leakage, information flow advertising, Kuaishou advertising, etc.

For the choice of promotion platform, if the main stool depends on your needs, you want to put ads for which age group, because the user groups of each platform are different, such as Tencent must be young people; Sina is the majority of people who are a little older; Generally speaking, Toutiao and relatively better, their fluid type travel volume is more balanced, which is available for all ages, and the corresponding traffic will be more miscellaneous.