What does the company s plan plan do? 20

1. Choose a name2. Summarize your thinking and route 3. Steps you take4. Amount of money and manpower you need to use5. Benefit period and assess risks6.

Planning company, advertising planning, marketing planning, real estate planning and other planning enterprises. Planning began in the 90s of the 20th century and flourished at the beginning of the 21st century. The planning company mainly focuses on the brand packaging and promotion of the enterprise, as well as the drafting, organization and implementation of large-scale activities of the enterprise.

Solution companies are divided into many industries, but they usually talk about solution design or system solution design.

You have to write the overall planning plan or a ** plan, and the size of the planning plan is different.

A complete plan mainly includes: first: the purpose of planning, the theme is clear (opening, development and growth, business direction, environmental change, stage plan, etc.); Market analysis (product marketability, growth, consumer acceptance); uncontrollable factors (macro, natural); Market opportunity (problem analysis, popularity, quality, packaging, **, sales channels, **, poor service after-sales) advantages and disadvantages analysis:

consumer characteristics; Competitor analysis and comparison. Second: marketing objectives (market share, volume, profit).

Three: marketing strategy (advertising, focus, channel). Fourth, product strategy (positioning, quality function, brand, packaging, service).

Fifth: Strategy (discount points). Sixth:

Advertising (products, enterprises,) long-term, extensive and effective combination. Seventh: the budget (the return of the mobile fee is generally 20%).

The eighth is the adjustment of the plan. Ninth:

Effect (if the environment changes, it should also be there). Tenth: Cover (name of the plan, the purpose of the plan, the planning agency, the person, the planning time, the planning time limit).

Eleventh: operability (enterprise needs, sincerity).

Thanks for the invite. Many enterprises need to plan this link, a good plan can enhance corporate culture and cohesion, but also strengthen the viscosity of enterprises and consumers. What are the specific elements of a good plan, and how to formulate a good plan?

Before starting a planning plan, we must first make it clear that the planning plan is not a complete traffic mining, in fact, it is not only to make this product have more advanced degrees, but also to have a clear timeline and a measurable data result. Without a high-quality goal, the planning of brushing data just for the sake of ** is obviously unreliable. For example:

The goal of getting a product fully publicized feels like a very hollow and broad one, but in other words: let the third quarter ** reach 5,000 visitors per day or the conversion rate reaches 10%, which is a relatively clear goal.

So how do you do it well? It is necessary to be clear about who the target group of your planning plan is, find the target group, conduct user surveys, ask them what they think of the activity, what they want most from the activity, and formulate the purpose and content of the activity according to the preferences of the crowd. Then there is the testing part of the activity, which is put on the market, and a number of activity content plan tests are carried out, and through a certain communication channel, it is determined which of these activities brings high sales.

Finally, you can carry out data feedback, which can be combined with the previous steps, analyze which one brings high sales, which one has low cost, synthesize various indicators, and finally make a judgment.

With the advent of the entrepreneurial tide, more and more projects want to find start-up capital by submitting eye-catching proposals, which shows the importance of proposals. A good plan should condense the essence of the enterprise and reflect the whole picture of the business. It must keep venture capitalists interested and eager for more information.

The main points of the proposal include the following: 1. Project introduction. What needs did you find, what solutions did you come up with, and what advantages did your solution have.

Contrary to what many entrepreneurs think, this insight does not need to be written at all. If the logic of the product is clear, the pain points can be described clearly in a few sentences. Investors are not ordinary users, they are well versed in the rules of the industry, and common-sense explanations do not need to be written one by one, indicating that your innovation point is trembling or in.

2. How many users does the market expect to use your product, millions, tens of millions, or billions? In China, if a product is targeted at millions of users, we don't think it's a product with great potential. Of course, market expectations cannot only look at the number of users, and some products or services with a small number of users but a high unit price can also be considered to have great market expectations.

3. Operational data. How many registered users, how many active users, how many PVs, how many official WeChat fans, and how effective is the communication? If there is revenue, what is the revenue, what is the profit, and is the average order value reasonable?

Investors can't try out your product just through BP, so operational data is the most intuitive experience outside of the product. If you don't have any data at all, reflect on whether you should start reaching users sooner, and don't forget Lean Startup.

4. Team background. There are two main parts, yourself and your team. The experience of famous universities and well-known projects will give you an excellent label, and entrepreneurs without labels should not be discouraged, you can specifically talk about your experience and achievements in related industries.

In the team part, it is necessary to reflect the thinking of a dedicated person, and type the right resume in the right position - who this person is, what he has done, and what he is responsible for now, rather than rudely gathering a group of cattle together. In addition, distinguish between partners and ordinary employees, and don't let investors think that there is a problem with your equity division. And if you don't have a partner?

In this case, it is difficult to raise funds, so let's expand the team first.

5. Channel advantages. Celebrity entrepreneurship and the transformation of mature enterprises will bring many existing channels to new projects. In addition, please be generous with the resources provided by you or your team's relatives and friends.

There are employees of giants in the team, and they have established cooperative relationships with giants, attracting the attention of giants (inviting incubators, strategic capital injections, mergers and acquisitions, etc.), which are all part of the channel advantages. But be warned: channel advantage is not really an advantage over technology and team, because channel is something that can be used by others.

Channels are only the icing on the cake, and they must not be used as core competitiveness.