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I believe that everyone will ponder such a question, that is, as a person who has come over, why do you add more and more ingredients in milk tea?
As a person who has come before, let me tell you:
Because adding ingredients can allow sellers to order a single product ** higher, and make buyers feel that it is worth paying - there are not many people who can spend more than a dozen yuan to buy a cup of tea. When you go to the teahouse to drink ** tea, the buyer has psychological expectations, and the tea in the teahouse is better than the tea in the bubble tea shop by default, and they have to pay for the environment and social functions of the teahouse. Bubble tea shops obviously do not and cannot do this kind of "added value", so they must use this method of feeding.
New business models, new consumption habits, many drinks have tried to seize the market, at this time, the milk tea industry, it can be said that a hundred flowers are blooming, a hundred schools of thought are contending, and a hundred birds are catching up with each other. From the horizontal growth of small ingredients, to the vertical growth of each cup content, and more and more unstoppable. And whether you buy it or not, the cost is here anyway.
As his sales rise, his proportion is getting smaller and smaller. The average amount of cups per day is so much. The only way to increase profits is to increase the selling price.
Then, directly increase the selling price, you, as a customer, are not happy in your heart, and you are not happy. Give you the whole thing to help you have fun. As a result, more and more ingredients are added to the milk tea.
And there is a situation, which is competition. In the same case, you put a few more cents of something, yes, the effect comes out. In the eyes of customers, your few cents are just a few dollars.
Moreover, reasonable and legal additives can make the food present a more attractive state, make people like to eat, and give people a desire to explore different tastes. There are more and more materials, which is to avoid the embarrassment of only a little pearl, so the pearls are quickly drunk, and only half a cup of soul fluid is left. Therefore, the ingredients in milk tea are more and more.
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Because you will find that there are more and more delicious ingredients now, you want to eat all the delicious ingredients at once.
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The main thing is competition, and now the competition in the milk tea industry is becoming more and more serious, otherwise it will taste good and novel. Then there is a lot of quantity, and the small ingredients in milk tea are liked by many people, which leads to the fact that the small ingredients in the milk tea shop are more and more.
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Because the more ingredients are added to the milk tea, the sweeter the milk tea will be, the more popular it is, and the higher the sales volume.
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The reason for the increasing number of ingredients in milk tea can be explained from the following aspects:
The first paragraph: personal tastes and needs.
In order to cater to the tastes and needs of different customers, bubble tea shops often provide a variety of ingredient options. Some customers like to add chewy ingredients such as pearls, puddings, and coconut nuts to the rental milk tea to add richness to the taste. Other customers may prefer fruit toppings such as fruit pieces, pulp, and jelly to add a fresh taste.
The second paragraph: market competition and innovation.
The bubble tea market is highly competitive, and in order to attract more customers and stay competitive, bubble tea shops often innovate. Adding new ingredients is a way to attract customers. Constantly innovating and introducing unique ingredient combinations can attract more customers to try and experience.
Paragraph 3: Visuals and social influences.
Bubble tea shop operators also realize that aesthetics and visuals are crucial to customer appeal. Adding more ingredients can not only increase the taste and depth of milk tea, but also bring richer colors and visual effects to milk tea. This kind of milk tea is easy to attract attention and share on social **, which in turn brings more customer traffic.
Closing paragraph: To sum up, the more and more ingredients in milk tea are added, mainly to meet the personal tastes and needs of customers, to cope with market competition and innovation, and to cater to the visual needs of the social era.
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The fact that there are more and more ingredients in milk tea may be because merchants want to give customers more experience and a sense of value, so as to attract more customers. At the same time, it may also be to increase the competitiveness and selling point of the product in the case of fierce market competition.
In addition, some people who have eliminated hail infiltration fees believe that adding more ingredients can make the milk tea taste richer and better. And it is precisely this consumer demand that drives merchants to increase the ingredients in milk tea.
However, over-additives are not necessarily a good thing, as they may increase the calories, sugar and fat content of the drink, which can have a negative health impact. So, if you're concerned about your health, it's best to choose a smaller food stall or a healthier drink.
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The increasing number of ingredients added by bubble tea shops may be due to the following reasons:
2.Consumer demand: Some consumers may not be satisfied with milk tea with only a few ingredients, they want to add more ingredients to the milk tea to increase the texture and texture of the layering, which also prompts the bubble tea shop to add more ingredients.
3.Profit considerations: Adding more ingredients to bubble tea shops may increase costs, but it will also increase the selling price, so some stores may increase the ingredients of milk tea without affecting the taste, and use sedan chairs to increase the price and profits.
However, we should also note that too many ingredients may lead to an overly complex taste of milk tea, affecting the consistency of quality and taste, and at the same time increasing consumers' caloric intake.
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The motivation of the brand is very direct - in order to attract more customers, make consumers willing to buy, and buy repeatedly, the ingredients are the simplest, most intuitive and most obvious way to reflect the advantages of the product. It does sell well. Several shop owners showed me the sales volume of the store, and the top 5 milk tea rankings are mainly based on roasted fairy grass and pearl taro balls.
It is only 1 yuan more expensive than fruit tea, and consumers can see most of the ingredients in it, so they are of course willing to choose. "Preferential, cost-effective, and cost-effective are the driving forces for consumers to choose more products. On social platforms, milk tea products that are highly praised and praised all have the label of "super many ingredients, too many materials to burst".
From the perspective of industry development, small materials have played a valuable value. In the view of Wang Yongqi, the founder of Beige Food, the addition of small ingredients plays two key roles in the development process of the milk tea industry: the predecessor of bubble milk tea, which has opened up the leisure consumption scene of milk tea, is foamed black tea, which is more to meet the thirst quenching needs of consumers.
But after the pearl entered, it had a story, a taste, and a full stomach, and there was no product that could replace it, so that milk tea was popular for nearly 40 years. "The reason why pearls are worth remembering is that the milk tea has been brought from a simple taste to a casual scene, and the consumer market has been opened up at once. Wang Yongqi said.
It has catalyzed the evolution of the market, and with more small ingredients being used, it has also made the quality of milk tea continue to improve. A cup of milk tea** sells for 6 8 yuan and has been maintained for a long time. Now it is generally 10 15 yuan, and the role of small materials is indispensable - so that consumers are willing to pay for a few extra dollars.
For the market, only when the market is upgraded will there be profit margins for brand upgrades, store renewals, and product standards. "Milk and small ingredients have made a breakthrough in the cognition of how much milk tea should be. Wang Yongqi said.
And today's status quo lies in the fact that blindly adding materials only plays a simple logic of small materials and many benefits. The explicit value of small materials is easy to see, and it is easy to lose value due to flooding. Source:
If consumers start with "who has more materials, I buy whom", then when every family has a lot of materials, and the materials are similar, consumers will once again fall into a choice dilemma - the brand's differentiation advantage in small materials has also been lost. Some industry insiders estimate that in first- and second-tier cities, the popularity of crazy feeding in products has approached its peak, and even some brands have reduced materials and deliberately reduced materials.
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There may be several reasons for the more and more ingredients in milk tea:
1.Consumer demand: Many consumers think that adding more ingredients can increase the taste and nutritional value of milk tea, and the addition of ingredients is usually not high, so they will ask to add more ingredients.
3.Competitive pressure: As the bubble tea market becomes more and more competitive, some bubble tea shops may differentiate themselves from other competitors by increasing the number of ingredients, so as to win more consumers.
It should be noted that adding too many ingredients may affect the taste and nutritional value of milk tea, so consumers should add an appropriate amount when ordering so as not to affect the overall taste and health.
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There may be several reasons for the more and more ingredients in milk tea:
It should be noted that adding too many ingredients may lead to poor taste and inconsistent taste of milk tea, and it will also increase the cost and **, which is not conducive to the operation of the store.
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There are more and more ingredients in milk tea, because more ingredients can increase the taste and nutritional value of milk tea, making milk tea more delicious. As the competition in the market becomes more and more fierce, many bubble tea shops also attract customers with more ingredients and add more added value to the mark-up products.
In addition, many customers also like to try new flavors and new combinations when buying milk tea, so that the drinks are more diverse. In order to meet the needs of customers, some bubble tea shops will launch new varieties of milk tea, while adding more optional ingredients.
Of course, when adding ingredients, it is necessary to consider the balance between taste and nutrition, and avoid excessive addition of milk tea that causes poor taste or adverse health effects.
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The more and more ingredients in milk tea are, on the one hand, in order to attract consumers and increase the attractiveness of products; On the other hand, consumers want more taste and nutritional value, so they may choose to add more ingredients.
In addition, it may also be due to the marketing strategy of the bubble tea shop, such as launching topping discounts, or launching different topping solutions for different consumer groups, etc.
However, excessive additives may affect the taste and quality of milk tea, and will also increase calorie and sugar intake, which is not good for health. Therefore, while enjoying delicious milk tea, it is still necessary to mix it in moderation and pay attention to a healthy diet.
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In milk tea, the ingredients of milk tea usually include pearls, pudding, taro balls, red beans, etc. With the passage of time, people have higher requirements for the taste of milk tea and want to try more kinds of tastes, so the ingredients in the milk tea shop are more and more to provide more diversified choices.
In addition, adding more types of ingredients can enrich the taste of milk tea, so that consumers can taste different tastes in the same cup of milk tea to meet the personalized needs of consumers.
In addition, adding ingredients can also attract more customers, increasing the sales and profitability of bubble tea shops. Therefore, in order to meet consumer demand and commercial interests, bubble tea shops will try to enrich the types of milk tea ingredients as much as possible.
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There may be the following reasons for the more and more ingredients in milk tea:
3.Cost control: Although adding more ingredients may increase production costs, it can also bring higher profits under the right circumstances. As a result, some merchants may add more ingredients to their milk tea to increase the value of their products and earn higher profits.
4.Taste adjustment: Moderately adding some novel and unique or flavorful ingredients can make the taste and flavor of milk tea change, and be recognized by different groups of consumers in the market.
In short, when choosing to buy milk tea, you should pay attention to whether you really need a lot of ingredients and choose according to your personal taste preferences. At the same time, we should also pay attention to whether food safety and reasonableness can be guaranteed.
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First of all. Looking at the market, no matter which milk tea it is, the price is not inferior to ordinary Lichena mineral water. The operation of more than ten or twenty yuan at every turn not only increases the consumption expenditure of daily life, but also raises the level of the entire consumer market.
Just imagine, if I had to spend an average of fifteen yuan a day to drink water, then it would be four hundred and fifty yuan a month, which is undoubtedly a huge expense for some people (me).
Then there's demand. If milk tea is used as a thirst quenching quenching quenching object, I don't think it can be respected. After all, the sugar content of milk tea is particularly high, and drinking it in your mouth can easily make your mouth jerky and thirsty.
And in order to get rid of this discomfort, I had to buy another bottle of mineral water or drink a glass of water. Every now and then, I wonder why I don't choose to drink mineral water in the first place?
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Is drinking a cup of milk tea a day harmful to the body? The sugar content in milk tea is very high, and if you drink a cup every day, it will not only lead to obesity, but also make ** worse. It's best to drink one cup a week, and you can choose semi-sugar when ordering milk tea.
If you have a small ingredient that you don't want to eat, you can also ask the clerk to add less. At the same time, it is best to choose hot or room temperature milk tea, and drinking ice is not good for your body.
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I don't think you should put too many ingredients in milk tea, because milk tea has too many ingredients, which is not delicious and affects the taste.
This is too selfish to think.
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