Yanjing Beer has always been very strong, why has it been a little sluggish in the past two years?

With the rapid expansion of production capacity and demand in the past 30 years, China's beer industry has developed rapidly and has grown into the largest country in beer production and sales on the world stage. According to data, in 2016, China's beer production reached 10,000 liters, accounting for 24% of the global total of 100 million kiloliters, nearly double that of the second place United States.

Throughout the development of the domestic market, it has also evolved from the initial division to the dominance of the leading manufacturers. As Yanjing Beer, which was once at the pinnacle of the beer industry, its state in recent years has been showing a weak decline, and the reason for this may be that we can find some answers from its financial reports. <>

Yanjing Beer's "bias" situation is very serious: its revenue in North China and South China accounts for more than 77%.

This not only reminds Blueberry Jun of Yanjing Beer's acquisitions in recent years, since 2010 and 2011 Yanjing acquired two local beer companies respectively, there has been no major integration and mergers and acquisitions, the expansion plan is almost at a standstill, the focus is still limited to Beijing, Inner Mongolia, Shandong, Liangguang and other regional markets, so it is not surprising that the market share has been continuously eroded. <>

A huge listed company, but in such a key financial report to make such a serious low-level mistake, has to make shareholders and external investors put a big question mark in their hearts, if not due attention, the company's brand image will also be greatly reduced.

In addition, on a quarterly basis, Yanjing Beer's revenue, profit and net cash flow in the first three quarters of 2018 were relatively stable, while the sharp decline in the fourth quarter was extremely abrupt. The main reason for this phenomenon is that beer is a product that is very obvious in the off-peak season, and its own attributes are greatly affected by climate factors. Put simply, the number of people drinking beer in colder climates is significantly reduced.

The main reason for this is that the first quarter of each year is the beginning of the year, and the sales staff have sufficient motivation to distribute goods, coupled with the help of the Spring Festival, which has also greatly driven the increase in beer consumption.

I think it's mainly because of the pressure of competition.

Because there are more and more manufacturers of beer now, it is no longer possible for Yanjing beer to appear as a better beer.

Because there are many other beer brands that have become bigger and stronger, they will have a certain impact on Yanjing Beer.

Because the entry of foreign beer brands has led to a squeeze on the market, resulting in a decline in sales.

Because now Yanjing Beer has a lot of competitors. As a result, the sales of Yanjing beer have decreased.

I think the main reason for this is that beer is too competitive nowadays.

Because in the past two years, there have been more competitors, and consumers are a little biased towards foreign beers.

Because there are so many different beer brands nowadays, the competition is very fierce.

Because now in fact, in the beer industry, his competitiveness is still very large.

Competition in the beer industry is incentive, and it feels okay for a garbage state-owned enterprise like Yanjing to engage in a monopoly industry, but it is really hell that they can do a good job in the beer industry.

Yanjing beer is produced in Beijing.

Founded in 1980 and headquartered in Beijing, Yanjing Beer is a beer production enterprise. Yanjing has become one of the largest beer conglomerates in China. In 2009, the production and sales volume of beer was 4.67 million kiloliters, ranking among the top eight in the world in terms of beer production and sales, with sales revenue of 100 million yuan, profits and taxes of 100 million yuan, and profits of 100 million yuan.

Yanjing beer selects high-quality barley through multiple processes, 300 meters deep pollution-free mineral water in the Yanshan Mountain Range, pure high-quality hops, typical high-fermentation yeast, spares no effort to pursue technological leadership, always adheres to the taste of Chinese, and sincerely manufactures Chinese beer.

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The ester fragrance is prominent, and the entrance is clean. Unfiltered and pasteurized, it is generally drunk in the form of draft beer, rich in fresh yeast, directly from the fermenter aseptic filling, and transported in the cold chain throughout the process.

p Yanjing pure draft beer.

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Summary. Hello, it is a state-owned enterprise. Yanjing established a factory in 1980 and established a group in 1993.

In the development, Yanjing adheres to the business philosophy of "being a man with love, doing things with sincerity, and doing business with trust"; We have always adhered to: take the connotative expansion of production road, develop in the rolling, and carry out technological transformation every year, so that the enterprise continues to grow and develop; Adhere to relying on scientific and technological progress, promote the development of enterprises, establish a national scientific research center, introduce cutting-edge talents, and rely on science and technology to seize opportunities; Actively enter the market, take the lead in establishing a perfect market network system, to meet the requirements of the market economy, the current national market share of more than 12%, North China market 50%, Beijing market in more than 85%; Actively completed the shareholding system transformation, shifted from product management to two-way operation of products and capital, and was listed in both places in 1997, with a unique equity structure model of "red chip background and A-share identity", which provided a strong financial guarantee for the rapid and stable development of Yanjing; Carefully build the corporate culture, long-term cultivation of "dedication to the dedication, hard work of the entrepreneurial spirit, dare to fight a tough battle, the spirit of cooperation to take into account the overall situation, the spirit of the master of the enterprise" to promote the rapid development of the enterprise with the distribution model of dedication mechanism and incentive mechanism.

Hello, it is a state-owned enterprise. Yanjing established a factory in 1980 and established a group in 1993. In the development, Yanjing adheres to the business philosophy of "being a man with love, doing things with sincerity, and doing business with trust"; Always insisted on:

Take the connotation of the year trembling to expand the production road, in the rolling development, every year to carry out technological transformation, so that the enterprise continues to grow and develop; insist on relying on scientific and technological progress, promote the development of enterprises, establish a national scientific research center, introduce cutting-edge talents, and rely on science and technology to seize the opportunity; Actively enter the market, take the lead in establishing a perfect market network system, to meet the requirements of the market economy, the current national market share of more than 12%, North China market 50%, Beijing market in more than 85%; Actively completed the shareholding system transformation, shifted from product management to two-way operation of products and capital, and was listed in both places in 1997, with a unique equity structure model of "red chip background and A-share identity", which provided a strong financial guarantee for the rapid and stable development of Yanjing; Carefully build the corporate culture, long-term cultivation of "dedication to the dedication, hard work of the entrepreneurial spirit, dare to fight a tough battle, the spirit of cooperation to take into account the overall situation, the spirit of the master of the enterprise" to promote the rapid development of the enterprise with the distribution model of dedication mechanism and incentive mechanism.

Thank you for your answer.

You're welcome.

Yanjing beer doesn't sell well elsewhere at all, which means that many of us may not be used to the taste of this beer, because it is not a particularly famous brand at all, or there is no story in it. Therefore, people in every place are also accustomed to drinking beer, and some people are used to drinking this brand, and may not be willing to use other brands, so sometimes when we all face this situation, we should try our best to achieve this difference in taste.

Yanjing beer is loved by many people because of its good taste in making elves. However, each region has its own beer culture, and due to geographical restrictions, Yanjing beer is relatively rare in other places.

Because Yanjing Beer is not a national brand, it only sells relatively well in Beijing, Tianjin, Inner Mongolia, Guangdong, Guangxi and other regions, but it is relatively weak in other markets.

Because in fact, every place has a unique taste of each place, such as the big white pear in the Northeast, they may not be used to drinking Yanjing. It's normal to be rare.

Because the demand for beer taste is different in each place, the taste of Yanjing beer is not necessarily in line with the taste of southerners, and there are also Tsingtao beer and Snow Beer to seize the market.

It would be nice if it was bought by Tsingtao Brewery.

In the first half of 2019, it was a critical period of transformation for beer companies, and Qingdao and China Resources have handed in satisfactory answers, but there are also "laggards", such as Yanjing Beer. As early as 2014, Yanjing Beer's sales had already begun to decline, and the first half of the year was the sixth consecutive year of decline.

Recently, Yanjing Beer released a semi-annual report, in the first half of 2019, its company's revenue was 100 million, a year-on-year increase; The company's net profit was 100 million, a year-on-year increase. The growth of revenue and net profit both encountered obstacles, and the growth rate remained at about 1%.

Yanjing Beer was once known as the "Big Three of Domestic Beer" together with China Resources Snow and Tsingtao Beer. Yanjing Beer was founded in 1980, and in 2009, Yanjing Beer produced and sold 4.67 million kiloliters, ranking among the top 8 in the world in beer production and sales. Sales revenue of 100 million yuan, to achieve profit of 100 million yuan.

In such a fierce competitive environment, it is very rare for Yanjing Beer to have such results.

However, in recent years, as the sales of Yanjing beer have continued to decline, the distance between it and the other two companies has become more and more distant. In the same period, the net profit growth of China Resources Beer, Tsingtao Beer, Pearl River Beer and Chongqing Beer was92% and, the performance change is immediate.

After three consecutive declines in 2015's "halved" performance, Yanjing Beer's vitality was greatly damaged, and although it reversed the downward trend in performance in 2018, its net profit that year was still significantly lower than before. The reason why Yanjing Beer's performance has slowed down and sales have decreased is that some industry insiders said that it is related to the late development of its high-end brand.

Although the research and development of high-end products is slightly behind, Yanjing Beer is very active in product promotion. Over the years, it has increased its popularity by sponsoring sports events, but it has also cost a lot of real money**, and in the first half of 2019, advertising expenses alone reached 100 million. Data shows that since 2012, Yanjing Beer has consumed a total of 100 million yuan in advertising costs alone.

Summary. With a high probability, it is more difficult for Yanjing to rise, the advertising investment is relatively large, the revenue is declining, and the market share of the market with relatively little technology access is also gradually declining.

Why can't Yanjing Beer get up, and what is its shady scene.

The first chairman of the board of directors all had problems.

The second is that as an old beer brand, it has not done a good job of market development and liberalization, and there is no new technology to enter.

Objectively, Snow Beer is 10 times larger than Yanjing Beer.

If the company's shareholders control too many shares of a company, it is not beneficial to the company's development.

The decline in operating income and market share Xiao Jian are also one of the reasons why Yanjing Beer's share price cannot rise.

The decline in operating income and market share Xiao Jian are also one of the reasons why Yanjing Beer's share price cannot rise.

Do I want to sell all the cut meat, it's been almost a year, and the good ** has been wiped out by a Yanjing, with a high probability, it is more difficult for Yanjing to rise, the advertising investment is relatively large, the revenue is declining, and the market share of the market with less technology access is gradually declining.

Of course, everyone will have different analysis and logic, and may stand from different angles.

Just like those so-called experts who recommend buying **, if they can be accurate, they would have made a fortune and made money.

As a financial scholar just objectively analyzes, some financial data and some of his logic.

There is also a Chinese CRRC, is this also not up, why am I so unlucky, heavy position of such two broken stocks.

In the middle of the game, there should be a noticeable improvement in performance in the next few months.

CRRC. I'll have to wait a few months, and I'll miss it.

After the National Day, there will be a wave of **, you can pay attention to it.

Oh, then why don't I sell Yanjing and add a warehouse in the car.

Investing is risky, so you make your own decision. Yanjing's words really can't rise.

The high transfer of ex-rights and dividends will not be explained here. **In the days before June 18** is rising, June 11 - June 18 a total of 35 points, the increase, 6 days of increase is actually not big, itself ** to deal with the finishing stage, do not see any upward and downward breakthrough; In contact with you, your**, the rerise to have risen to 30%, in fact, it doesn't matter whether it rises by 30%, mainly because the company's prospects are general, according to 20pe to expect the company's reasonable ** is also in the yuan, the original price at 6 yuan obviously underestimated the company, in addition to the high transfer, ** rise is should, the same rise to 8 yuan, many times the impact of the 8 yuan pressure line has not been successful, that of course, the use of June 7 high transfer shipment, or early shipment. In addition, everyone likes to look at the trend line, which is more likely to cause the resonance of selling pressure.

I'm almost done writing my friend himself.,Grandma's.,Power off.,Didn't save it.。

First of all, you haven't understood the ex-rights and dividends, so let's give you an example: Yanjing Beer is now **16 yuan, a total of 10,000 shares, and the market value is 16 * 10,000 = 160,000 yuan, first 10 shares in 10, it becomes 20,000 shares, and the total market value of 160,000 is divided by 20,000 shares = 8 yuan, which is why the ** you see has become so low.

My first paragraph of text is also explained to you after the ex-right and ex-dividend.,First of all, you have to use the **software.,It also has the function key of ex-right and ex-dividend.,Early.。 In addition, Shanxi Fenjiu is a good company, but now it has risen a little too much, **reasonable**I think it will**34 yuan** is more appropriate. If you buy high, you have to wait a long time to make money.

Overall, these two ** are okay, and Shanxi Fenjiu is a little higher now.

Most of them are not very rational to buy, and it is difficult for you to tell you what you bought, because everyone has already gotten rich. I can tell you that I bought the ** 000598, I bought it on June 11, and I didn't sell it now, because I couldn't get this ** yet, only wait, I just chose the two ** in my personal eyes, they are very average, but not bad, if you choose the bad one, it must have fallen a lot.