Why can t Chery, which is being developed, sell some cars that it imitates?

Because Chery's self-developed cars are more expensive, they are not cheaper than those imitation cars, so they are not sold very well.

Because the forward development of Chery** is slightly higher, some cars imitated have similar performance to it.

Because Chery's ** is too expensive, the imitation car ** is affordable, and it is also easy to use.

It may be because Chery's own cars are slightly more expensive, while those imitations are cheaper.

That's because he is now in the research and development stage, and the technology is not mature enough, so it is difficult to compare with those brand cars.

Because other cars may imitate the advantages of some cars, they will sell a little better.

Because imitation cars are extremely cost-effective, and many users will not know who is genuine.

Chery may be because it is too cheap, causing consumers to think that the quality of his products is not good. Prices should be raised appropriately.

This is mainly because of its technical problems, so that's why it's like this.

It may be that Chery has not found its own positioning, or wants to create possibilities.

Because the imitation of those cars, their ** is relatively low, then people will choose these ** cheaper cars.

This is mainly because of its ** problem, which cars are sold cheaper.

This thing is changing according to the changes of the times, and they have not kept up with the changes of the times.

It may be that the ** sold is more expensive, so the sales have not gone up.

That's normal, isn't it, no matter what, it's still cheap.

Although Chery has good R&D capabilities, it does not have certain marketing capabilities.

The car is more personalized than the same level of models in the configuration, the configuration of the low-profile model is more practical, as a positive research and development of domestic models, although the car does not have the same level of models those more fancy configuration and more high-end interior, but the overall quality of the car is still very reliable, for consumers is no one to know the goods, in fact, not only Chery, there are many cost-effective models in the independent brand.

Whether it is Chery, BYD or other car companies that claim to be "autonomous", products and services are always the foundation of survival, and if you can't do this, consumers will not be cheated for the second time if they are cheated for the first time. It will definitely go through a process from not being accepted by consumers to being trusted by consumers. Now some domestic car companies are going through this stage, as long as it does well enough, consumers in the corresponding range will not ignore its existence.

In addition, the car is more personalized than the same level of models in the configuration, the configuration of the low-profile model is more practical, as a positive research and development of domestic models, although the car does not have the same level of models those more fancy configuration and more high-end interior, but the overall quality of the car is still very reliable, for consumers is no one to know the goods, in fact, not only Chery, there are many cost-effective models in the independent brand, <>

It is also some positive research and development products, but the sales are always tepid, which is very regrettable. It's like you can't blame consumers who buy Apple for discriminating against domestic mobile phones, and I can't easily deny the determination of individual companies to hit the first-class. Domestic mobile phones sell the most, but the most profitable is still Apple Samsung, even if the popular fried chicken Huawei mobile phone from low-end to high-end, from being ignored to being relied on by consumers, it is also stumbling all the way.

The car is based on the Chery T1X platform is newly built, although its concept car won the Red Dot Design Award, but it is not as popular as the same class model, for most consumers, its fuel consumption, space performance, power output and precise steering are more satisfied. And these are also the most concerned by consumers in the process of using cars.

The level of marketing is a very important factor, nothing will be perfect, otherwise it does not conform to dialectics; But many of Chery Automobile's evaluations of vehicles or technologies are indeed anti-intellectual. Perhaps there are indeed some "tap water" Chery automobiles in these comments, which belong to the early precedent of going the opposite way, when other car companies are looking at the appearance, he is engaged in engines, platforms, and research and development. When domestic car companies began to slowly move towards research technology, Chery was still engaged in research and development.

<>First of all, the legal department is eating! Playing drag racing is as dark as before, and there is no action at all now! Secondly, Chery has taken the wrong path for the high-end dream, and domestic cars have indeed made great progress.

One of the biggest contributions is to reduce the joint venture car. But there is one shortcoming, our car culture is not doing well, this electric heating exterior mirror is very important in the north of the man, Arrizo 5 sports version has a sunroof imitation leather seats is not electric heating mirror. If I don't buy it!

Sunroof imitation leather seats are simply useless in the cold winter and hot summer in the north.

The three major pieces of Chery cars are indeed cattle, and now the main force of buying a car is the post-95,00s, who buy a car to have a dazzling appearance, a delicate interior, and a comfortable driving experience! Fourth, there should be a wealth of electronic equipment from the 2014 Chery car and the actual use of the point of view, its quality is quite satisfied, as for the small problems we never take seriously, because these small problems will not cause driving worries and cause harm to people.

Although Chery has always wanted to upgrade its brand, its biggest shortcoming is in after-sales, poor service attitude and improper management, which will inevitably affect the entire brand image. The first thing you need to understand is that such an Arrizo 7 is not as good as a cheaper 60,000 Arrizo 5 that can buy an automatic transmission, and the appearance is higher, which is the shortcomings of this Chery flagship sedan Mine is also Chery, I think it's very good. I have a classmate who is an engineer, he drives a four-lap SU, and he goes to the construction site with him, and the people who go with him are willing to take me and not him.

The reason why Chery Automobile can't sell other brands of cars is not because Chery Automobile is not strong, but because Chery Automobile does not invest much in advertising and does not have strong publicity.

Chery's brand effect is too poor, and other domestic brands are already building their own independent car brands, and there are many changes in the logo and car shape, and Chery has hardly changed in these aspects.

Because Chery Automobile is domestically produced, plus the boss, he is reluctant to invest. The quality is also a little worse than other brands of cars. Therefore, Chery Automobile can't sell other cars.

Because the configuration of its Chery car is relatively low-end, and the appearance is not very good, it has not been able to sell other brands.

It's not any marketing, it's not a brand, it's weird. Neither avant-garde nor retro, it is always the case that it is still smaller than its competitors.

Because it doesn't have an internet celebrity face.

Strategic Mistakes: Wrong multi-brand strategy at the wrong time.

Both Chery and Geely have implemented multi-brand development strategies, but the difference is that Geely quickly realized the problems of multi-brand strategies and returned to one Geely as soon as possible. Chery, on the other hand, only returned to Chery in 2013, four years later. In fact, there is nothing inherently wrong with a multi-brand strategy, it's the timing that is wrong.

At that time, it was the domestic SUV dividend, and although Chery was already the sales champion at that time, the product positioning and layout were also very clear, QQ, Qiyun, Tiggo and Oriental Son four products can be said to have swept the domestic car market. However, the products are concentrated within 100,000, and the brand and reputation have not really been established, and the core of competition is mainly **.

Behind closed doors: loss of due market acumen and judgment.

In addition to strategic mistakes, Chery's obsession with technology has also made Chery lose its keen sense of the market, especially the lack of replacement of models for many years, the lag of appearance and interior, etc., which has made Chery gradually move towards the point of no return behind closed doors. The most typical representative is Tiggo, the sales overlord of the year, and it took ten years to change.

It shows that the technology still hasn't kept up, and if there is really technology, I'm not afraid of no sales.

The title is inherently misleading. Who said Geely relies solely on play marketing? Geely's new engines, 7-speed wet weight dual-clutch transmission, as well as vehicle tuning and matching, workmanship quality, and appearance are all not bad, and they are all developing.

Geely's new car dares to invite all ** joint venture brands and even luxury brands to face the interview driver, does Chery have it? Of course, Chery has skills, but it can't improve itself by belittling others at every turn. In recent years, Chery has not marketed, there are Chery's soft articles every day, and it is almost the first in the universe?

Including Zotye Borgward, marketing is also very profitable, the result? Therefore, product power is the decisive factor in sales! Any industry is a line.

Although Geely has done a lot of advertising, the brand strategy itself is not wrong, what is wrong is the timing.

Don't be fooled, this game technology, that play marketing, quality determines word of mouth, and word of mouth determines sales ......The market will eliminate backward ones, and it will also highlight the ...... of automobiles with product power

In today's era, technology is not as good as marketing.

This is a bit abrupt, do you want to "play" a national enterprise.

Marketing is a very important factor in selling a car.

The technology is internal, and the amount of publicity is not enough, and the sales will not work.

Taking advantage of the herd mentality of the Chinese people is that technology is not important in people's psychology.

Last year, Geely invested more than 21 billion yuan in R&D, how much did Chery invest? Geely's five major R&D centers in the world, with a R&D team of 20,000 people, what about Chery?

It's like a fool who bought a Geely car, and he was fooled by the car seller. Chery doesn't seem to do marketing, the product is not good, and the market will not pay for it, no matter how good the marketing is!

Chery has a fart technique! It's all in his lab.

Don't think that Geely's technology is worse than Chery's, Geely's R&D capabilities are very strong, new cars are emerging in an endless stream, and the quality of exterior fashion is getting better and better, and the same grade is not worse than that of joint ventures.

Chery made a mistake in choosing its development strategy.

Although Geely cars are advertised well, some models are actually good to drive.

The gap between Chery and Geely in terms of sales is not simply a product factor, but the most important reason is the development strategy of the entire brand.

This is determined by the general environment, and it is better to be able to do it than to be able to say it!

Chery people study technology, and Geely people study 36 strategies.

Chery is really not as good as Geely.

Let me tell you. How many years has Chery's 37 thermal efficiency been blown? When it comes out, it can't compare to the joint venture or the blue whale.

Not to mention the gearbox. Geely really belongs to its own technology is a 7dct, but the difference between Geely and Xiaomi is that Geely buys technology and Xiaomi buys accessories, Geely has to say that it is the best for all car companies.

, the product is not too hard, are the people stupid? Only excellent products will really enter the homes of ordinary people.

Everyone has already stood up, isn't it too late for him to develop?

Ask a question at the same time, it's better to read two more books to engage in this kind of brainless problem!

Geely has a good big brother.

Geely has no technology? True Nyima.

It's because the domestic Chery car is quite good, the interest group of the joint venture car bites the dog and is afraid that Chery will snatch the cake and not let Chery become stronger, so it can't get up, let's see if it's what's going on, the Great Wall, Geely, any car can be fired, the Great Wall oil tiger has nothing inside, Geely can also be purple by bragging, Chery is a dead one, all of them are classics, but the sales are suddenly gone at the critical moment, either the accelerator pedal is broken or the sunroof is leaking, The rust incident is hyped up by some people, and Chery cars sell a lot, and some people buy it!

Because he is too dark, he hires a water army, and whoever is better will be black, and he brags about himself every day!

In recent years, domestic automobiles have developed rapidly. Many domestic brands have gotten rid of cheap and inferior hats and started independent research and development. Chery, the automobile company that attaches the most importance to independent research and development in China, began to study engine technology as early as when Mitsubishi engines were still used in family cars.

Because Chery is very strong in the field of engines, it is believed that Chery's manufacturing technology should also be the best. Although Chery has achieved excellent independent research and development strength, its sales volume lags far behind Great Wall and Geely. No wonder some people lament that Chery is nothing more than technology.

Why is Chery's technology so good and its sales are so low?

First, we must recognize that technology is at the heart of the business. If an automobile company's independent R&D ability is very poor, it will definitely be eliminated by this market. However, we should also recognize:

In addition to technology, excellent sales skills are required. If there is nothing but technology, it will never be the most powerful. Chery's failure is precisely due to the fact that it places too much emphasis on technology and ignores other things, so Chery's sales are lower than those of Geely and Great Wall.

There are three problems that Chery has overlookedThird: quality. In fact, Chery's quality is not bad, but the quality control is not good at all.

Chery's starting point is very high, arguably higher than Geely and the Great Wall. However, Chery's reputation and evaluation are getting worse and worse because it does not pay attention to quality control. Good technology is not the only trump card, and it is difficult to gain a foothold in the automotive market if something else is missing.