The future prospect of the Mini Program, how to operate and promote the physical store

Future use areas of Mini Programs:

Currently, Mini Programs are available in any field at the moment. It is a historic innovation for both individuals and businesses.

In the catering industry, users can directly enter the restaurant list from the applet and select the restaurant without the need for the app. Then place an order and scan the code directly in the applet to consume. Enterprises no longer need to enter other third-party platforms to pay, and the income goes directly into their own pockets.

In the e-commerce industry, e-commerce companies can make e-commerce applets with one click on the micro-point customer application platform, without being affiliated with the e-commerce platform, directly owning their own stores, and then using the background to directly configure the goods to be put on the shelves immediately. To do e-commerce is to be one step ahead!

Other service industries, education, medical care, housekeeping, job recruitment, second-hand trading, tourism, ticketing, financial management, automobile aftermarket, and of course, 12306 in theory! In addition to high-frequency apps that will also stay in the Mini Program, all these industries that users can never remember after using them once or twice a year will enter the Mini Program, which should not be used as a native reference to let users**, but should be solved through the Mini Program.

It can be said that the Mini Program directly allows service companies to show in front of end users and brings business opportunities to enterprises. In the future, more fields may join the 100 billion market of Mini Programs.

Let the visitors to the store pay attention to your mini program as much as possible

Xiao Wang led the team to do copywriting and research and development procedures for a week, and finally pushed the small program that the boss felt could be put online, but this is just the beginning, because the boss wants the last number of customers, and the small program is also relatively closed, and it is not particularly easy to drain traffic in WeChat, so what methods can help Xiao Wang?

Drainage 2: Nearby Mini Programs bring users.

Traffic size: Equivalent to 5 km of free traffic**, and you can add friends from people who also enter this function within 1 km. This function alone has created many large and micro-businesses, and the value is huge.

Nearby applets.

What you should do: You only need to fill in the location information of your business or store, and you can quickly set up a specific location to display your Mini Program. The Mini Program can add more than 1 geographic location, it can add a total of 10 geographic locations.

In other words, it can increase the ** of the store by 10 times. It is recommended that you must open a nearby Mini Program.

Traffic size: WeChat Mini Program supports sharing with WeChat friends and WeChat groups, and the traffic of the community is equal to the traffic of this channel. Pinduoduo relies on community sharing mini programs to bargain for groups, and it has been listed in the United States.

What should you do: run a community or borrow someone else's crowd to share your Mini Program in the community.

Drainage 5: Drainage through offline stores.

Traffic size: Offline scanning is one of the fastest drainage methods for Mini Programs.

Attract traffic through offline stores.

For example, a micro-business that does ** can provide some single-piece ** to nail salons for free. When a customer comes to the store, as long as they scan the code, they can receive a piece for free**. On the one hand, this can improve the customer's favorability of the store, and customers are willing to get a free product experience by scanning the code.

For another example, the restaurant scans the code to order food through the mini program, which not only saves manpower and people, but also introduces customers to the mini program to attract users to the store for a second time through marketing.

Attract traffic through paid advertising, including Guangdian Zaotong, Moments advertising, etc.

Drainage seven: Drainage through the small program of Zhongwei Shanggu on behalf of the operation service.

What should you do: This method is the most worry-free, hand over the operation of the Mini Program to Zhongwei Shanggu and entrust us to operate, but the quality of your Mini Program itself should be good, if the quality of the Mini Program itself is not high, no matter how much it is promoted, it will not attract users.

To operate and promote Mini Programs in the era of the big explosion, here are some suggestions:

1.Optimize user experience: Ensure that the interface design of the Mini Program is concise, easy to use, and provides a smooth operation experience. Optimize loading speed, simplify navigation, reduce user steps, and enable users to browse and purchase products quickly and easily.

2.Emphasize differentiation: In the fierce competition, emphasize the uniqueness and distinctive value of Mini Programs. Find the pain points or needs related to the target user group, and provide solutions or products and services that meet the needs in the Mini Program.

Establish a brand-shaped jujube image, publish interesting and valuable content, and guide users to share and promote Mini Programs through social platforms.

4.Marketing and Strategies: Adopt innovative and attractive marketing and strategies, such as limited-time offers, discount codes, full discount offers, etc., to attract users to purchase and use.

Conduct regular campaigns, associated with holidays or special occasions, to increase user engagement and conversions.

5.Data analysis and optimization: Combine user data and behavioral analysis to understand users' preferences, purchase habits, and conversion paths. Based on data insights, optimize the functions of the Mini Program, product recommendations, page layouts, etc., to improve user retention and conversion effects.

6.Joint marketing with partners: Find brands or institutions related to your own Mini Program to cooperate with each other to jointly promote and cross**. Through the channels and user groups of partners, expand the degree and user coverage of Mini Programs.

7.User word-of-mouth and recommendations: Encourage users to leave reviews and recommendations, and provide convenient sharing functions. Good user word-of-mouth and testimonials can lead to more new users and build trust and recognition.

8.Continuous optimization and follow-up: Pay close attention to market dynamics and user feedback, and continue to optimize and improve the Mini Program. Update products in a timely manner, pay attention to changes in user needs, and maintain good communication with users.

Operating and promoting Mini Programs requires a certain strategy and execution, and at the same time, it is necessary to continuously pay attention to and adapt to market changes. Constantly try and learn new marketing techniques and methods, and maintain interaction and close contact with users, so as to better operate and promote Mini Programs.

With the development of Internet technology, the development technology of Mini Programs is becoming more and more mature, the functions of Mini Programs are also more changeable, the docking entrance is also more flexible, and more and more merchants and enterprises are developing their own Mini Programs. So how should the Mini Program be operated and promoted?

1. Operation of Mini Programs:

1.A Mini Program is a platform for displaying a company's products or services.

No matter how good the Mini Program interface and content are, if the quality of the products and services provided is no bright spot or even lower than the normal level, it will greatly reduce the expected use effect of the Mini Program before development. If a Mini Program wants to operate well, the first step is to have an attractive product or a comfortable service.

2.Positioning is key.

Positioning, is to locate the people who use the Mini Program products developed by themselves?

3.The operation of the event after the circle of fans is also the key.

The first step after the launch of the Mini Program is to locate the target group according to the large-scale circle of fans, and the fans in this step are only users, not fans, only after the user has experienced or purchased the merchant's products, can he be counted as a fan.

2. Promotion of Mini Programs:

1.First, print the applet*** and paste it in the most obvious position.

This is a traditional way of promotion, but the advantage is that it is closer to life. You can make the *** of the Mini Program into a poster and paste it in a prominent position in the store, or display the poster separately, so that customers can scan the code to enter the Mini Program to achieve the purpose of promotion.

This method is suitable for physical stores, where the store's products are put on the shelves and it is convenient for customers to submit orders.

The Mini Program and *** are linked, so that readers can see suitable preferential activities when reading the article, and can immediately click the link to enter the Mini Program store, so as to achieve the promotion purpose of the Mini Program.

To operate and promote Mini Programs, the following are some commonly used methods and strategies:

1.Optimize the Mini Program: Ensure that the design interface of the Mini Program is clear, the user experience is good, and the functions are perfect. Optimize the loading speed, page navigation, and search functions of Mini Programs to improve user retention and conversion rates.

5.Activities and offers: Set up ** activities, discounts and other strategies to attract users, and increase users' purchase desire and participation through limited-time discounts, giveaways, etc.

7.Data analysis and optimization: Use data analysis tools to understand user behavior, preferences and purchase habits, and optimize Mini Programs and adjust strategies based on the data results, so as to improve conversion rates and user satisfaction.

8.User retention and guidance: Improve user retention and activity through user registration, push messages, personalized recommendations, etc., and guide users to make multiple purchases or use Mini Programs.

9.Authorized login and payment: Provide users with convenient and fast authorized login and payment methods, reduce the user's operation threshold, and improve the convenience of use and purchase.

10.After-sales service and user feedback: Provide high-quality after-sales service and solve users' problems and feedback in a timely manner. Enhance users' trust and satisfaction with Mini Programs by actively responding to user comments and suggestions.

The above are some common methods for the operation and promotion of Mini Programs, and according to the actual situation and target audience of Mini Programs, different strategies can be combined to formulate a suitable promotion plan. At the same time, it is also necessary to continuously optimize and adjust the traces based on data analysis and feedback from the operation process.

SEM bidding account operation - Yuhe Yuhetnl Yuhe Yuhetnl specializes in providing enterprises with complete solutions from advertising management to high-end customized development, from marketing planning to landing growth, effectively helping enterprises find the right competitive advantage, reverse the status quo of high cost and low conversion, and achieve rapid revenue growth! The emergence of mini programs has provided a new traffic entrance for the majority of merchants, and in the face of new opportunities, entrepreneurs and enterprises need to be fully prepared. The characteristics of real-time access and on-the-go use of the Mini Program make it impossible for it to precipitate loyal users like an enterprise APP, keep users in the Mini Program, and compete with competitors who carry out marketing and promotion on the WeChat platform to compete for user time.

In the latest version released by WeChat, although it is already possible to share the Mini Program with friends or share it to the WeChat group, there is undoubtedly a big gap between this and the strong promotion ability of the circle of friends, especially the operation of the Weidan collapse letter group requires a lot of time and energy. In this context, how should enterprises operate Mini Programs to ensure that they continue to bring traffic to the enterprise? For the majority of operators, the operation of the Mini Program should follow the following steps:

How to let accurate users know about our Mini Program? (1) In the era of mobile Internet, the wide net of communication and promotion has become no longer applicable, and customized marketing that can accurately connect with the target group has been unanimously recognized by the business community. Customized marketing, on the other hand, requires companies to accurately target the target group before launching a marketing campaign and depict user portraits by collecting relevant data.

2) For offline stores, the unique appearance of the Mini Program code will be a very good choice to attract the attention of customers, and store operators can put the Mini Program code into online and offline marketing activities to promote it. It should be noted that in order to be able to settle customers, you should try to let users.

Mini Programs and Apps are both products of the mobile era and play a pivotal role for users. Therefore, for merchants, whether it is an app or a mini program, it contains significant development opportunities. It's just that for merchants and enterprises, which one is more suitable for operation and promotion.

So which is better to use, and which one is better to operate and promote? 1.The audience group of the app is all users who use smartphones, which sounds like a lot, but the app requires the user to take the initiative to search, and the actual leakage is to install it in the mobile phone, and the applet is facing more than 1.2 billion huge users of WeChat, and they all belong to WeChat users, with higher accuracy and more conducive to business drainage.

2.Experience APP first needs the user to go **, and then need to install, these two steps are very occupied by the space of the mobile phone, and with the growth of the use time, the data will continue to increase, and the burden on the mobile phone is getting heavier and heavier, so the user's experience of the APP is actually relatively bad, and the user with a lower mobile phone configuration will have to clean up the space from time to time, which will seriously lead to the mobile phone Caton. The applet does not need any installation**, you can enter it by scanning the code, it does not occupy the memory of the mobile phone, and it will not increase the burden on the mobile phone, which is also one of the biggest features of the mini program, so in terms of user experience, the mini program is more excellent.

3.It is quite difficult to promote the app, and a professional team is required to be responsible, and in order to have a promotion effect, the promotion cost is very high. Mini Programs are different, the same WeChat users, the drainage effect is better, and the marketing gameplay of Mini Programs is more abundant, whether it is the difficulty of promotion or the cost, it is much lower than that of the APP, and it is easier to produce large-scale fission and attract more traffic.

As a new mobile project that has become popular on the whole network in recent years, Mini Programs have indeed surpassed Apps in many aspects and made up for the shortcomings of Apps, so more and more merchants and enterprises prefer Mini Programs, and they all hope to establish their own private domain traffic through Mini Programs to prepare for a lasting future.