Is SEO an emerging industry So what exactly does SEO do?

SEO (Search Engine Optimization) is a way to use search engine rules to improve your ranking on search engines or search engines as a whole.

1. SEO is just one of the best promotion methods.

2. Promotion is only part of the network marketing work.

3. Network marketing is only a part of the first operation.

4. The purpose of operation is to make profits, not to engage in formality.

Factors Affecting SEO Rankings:

1. Title and meta tag optimization.

2. Structural optimization.

3. Optimization.

5. Content optimization.

6. Internal and external link optimization.

7. Server optimization.

What is SEOSEO? Let's take a simple example, when we search for something we are interested in, as long as we enter a keyword, we will immediately pop up a page with links related to this keyword. However, in this ranking order, why some will be ranked first, and some will be ranked last, take a certain way to improve the last to the front, this is what we now call SEO.

What is SEO? In a nutshell, SEO is all about search engine optimization. That is, by studying the ranking rules of search engines, to improve the ranking of ** on or goole. Introducing a formal SEO training institution Encore Training that everyone can go to!

SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a more popular online marketing method in recent years, the main purpose is to increase the rate of specific keywords to increase the visibility, and then increase the chance of sales. There are two types of off-page SEO and on-page SEO. The main work of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their search result rankings for a specific keyword, so as to improve search engine rankings, so as to increase the number of visits, and ultimately improve the sales ability or publicity ability of the technology.

Learning SEO can improve your keyword ranking in search engines, others can search for some words and find yours**, if you don't do it, you may not be able to find your station in search engines.

On the one hand, with the popularity of the Internet and the continuous development of cloud computing technology, search engines will become one of the main ways for people to obtain information, so the SEO industry will still maintain a steady demand. On the other hand, with the continuous development of mobile Internet, intelligence and big data technology, the algorithms and search results of search engines will continue to be optimized, which will also promote the further development and innovation of the SEO industry.

In the future, the trends in the SEO industry will be mainly reflected in the following aspects:

With the development of blockchain technology, the SEO industry may explore the application of blockchain technology to SEO optimization to ensure the security and reliability of data.

In short, the SEO industry has great potential and prospects for development, and it needs to be continuously learned and innovated to adapt to the future development of the Internet industry.

Everyone is slowly starting to come into contact with the word "search", and the main core methods are bidding and SEO. For enterprises, we should not only do the import of traffic, but also do word-of-mouth construction. The whole network has become an ecological environment, and enterprises should not only show their corporate image, but also show product strength and product reputation.

So far, Yiren Network feels that the current development trend of SEO is as follows:

1. In the past two years, with the continuous rise of new ** platforms such as Toutiao, Xiaohongshu, and Zhihu, search has become more and more three-dimensional and diversified. The search environment today can be called "new search" compared to the past. The two core signs of new search are channel diversification and content ecological diversification.

2. Traditional SEO represented by 360 is mainly to use traditional official website keyword SEO to improve the first ranking, and optimize keyword rankings through third-party platforms to do word-of-mouth SEO on the homepage (such as dominating the screen, off-site optimization, search word-of-mouth marketing, etc.).

3. The mobile client line represented by WeChat, Weibo and Douyin has become a new position for SEO, and the technology of SEO has also changed from the traditional keyword ranking to improve the ** ranking to the word-of-mouth SEO on the mobile side.

Since SEO is still a new profession for most people, some people don't even know what SEO is, which shows that SEO is still an unknown profession. So, I did a survey on the perception of SEO in various industries, and the results are as follows:

1. The understanding of SEO in the marketing department of the enterprise.

Enterprises don't understand SEO, and even few companies have their own **, and even if they have, it's very simple**, and they don't know how to optimize at all. Enterprises have corporate culture, business cards, on the Internet, ** is a business card of an enterprise. Some of the marketing departments of the market will consider making a good one for their own business, but they don't know how to use it to publicize and market.

In the sales method, the marketing department of the enterprise does TV advertising (there are a lot of TV advertisements in TV stations, and this kind of publicity is the most), sending leaflets, or even not publicity, and only relying on acquaintances to introduce business. Some companies are accustomed to recruiting some salesmen to run the business, such as insurance companies and pharmaceutical companies. Even if the company has its own **, it is very SEO-compliant**.

2. The setting of SEO courses in relevant vocational schools.

Universities, vocational schools, etc., do not have courses specifically set up for SEO, and some are just simple website building courses. There are only some private training institutions and some computer training schools that have SEO training, and at most they are full-time classes. The most famous SEO training institution that specializes in SEO courses is Peking University Jade Bird (branch), and the others are uneven private training institutions, and the training effect is not guaranteed.

Even the influential New Oriental School does not have a course specifically for SEO. It can be seen that there is still a considerable lack of courses on SEO.

3. High school students' awareness of SEO-related concepts.

Since the relevant schools do not have special courses for SEO, even college students have little knowledge about SEO in the capital, let alone high school students, let alone junior high school and elementary school students. Today's students play online games in addition to studying, and they play online games in addition to checking information when they contact computers, and they don't know anything about the Internet. I asked a lot of high school students what SEO is, none of them have heard of SEO, and even the vast majority of them don't know about optimization, only one person knows that there are keywords, but they don't know how to improve the ranking of keywords.

The future development of the SEO optimization industry mainly depends on the development and changes of search engines. With the development of artificial intelligence technology, search engine algorithms will be more intelligent and search results will be more accurate. This also means that the techniques and methods of SEO optimization need to be constantly updated and upgraded.

The future development trend of the SEO optimization industry includes the following aspects: scattered.

1.Content optimization: Search engines will pay more and more attention to user experience and content quality, therefore, SEO optimization needs to pay more attention to the quality and originality of the content, as well as the ease of use of the page.

In short, the future development of the SEO optimization industry needs to pay attention to the development and changes of search engines, and update and upgrade SEO technologies and methods in a timely manner. At the same time, SEO optimization needs to pay more attention to the user experience, content quality and mobile device optimization to improve the ranking and traffic.

Most people don't understand SEO, they feel that SEO optimization takes a long time, the results are slow, and there is no sense of achievement, so it is better to directly burn money to do bidding. Today I'm going to analyze and answer this question.

The idea that SEO is better than bidding is wrong.

Many people think that it is better to hire someone to do SEO than to spend money to directly promote bidding. But you have to understand that when your **paid bidding is promoted, it actually invisibly increases your ** reverse link. Once you stop paying, the rankings you previously held will cease to exist.

Bidding is a bottomless pit, just like smoking, addictive, and it is difficult to quit.

So, if your company has a lot of money and just wants to do brand promotion, then you don't have to think about money at all, because you can always use money to get things done.

But what about small and medium-sized businesses? You can't spend money on bidding promotion endlessly, regardless of the cost! The money you earn is not as much as you spend, so if you have money, you can bid, and if you don't have money, you can do people-friendly SEO with peace of mind.

The general trend is that the future ** can't be separated from SEO, because you don't want to do it, but your competitors will do it, and you have to seize the opportunity early and get a good ranking, then it will be easier to get recognition. In the future, SEO is no longer limited to yours, but breaks through existing ideas and extends to other sites, the purpose is to borrow other people's SEO for their own publicity and promotion, so as to make a profit.

SEO is a kind of thinking, don't be confused in technology, we must pay attention to the expansion and development of thinking, often interact with peers, and promote the reasonable development of the SEO industry. At the same time, we must maintain the style of SEO, keep SEO close to the people, and keep SEO can really bring long-term benefits to the enterprise.

SEO must make a big difference.

Search engine promotion is still the most accurate promotion method among all promotion channels on the Internet. The search engine accurately completes the one-to-one information service through the user's active keywording, analyzes the user's needs, and directly feeds back the web content that the user may need from the hundreds of millions of web page inventory, and at present, there is no tool that can replace the search engine.

The search function of search engines is a necessity in the era of Internet information boom. The amount of information on the Internet is showing a geometric growth trend, netizens are being submerged in the ocean of information, and the search function can rescue users from the vast ocean of information, and the search function of the search engine will become one of the indispensable features of the Internet in the future. From the current APP search, site search, search engine search service, etc., we can see the signs, as long as the amount of information is large, you need a search function, where there is a search function, you must need SEO, because the search engine greatly improves work efficiency.

Bidding will become the primary way for search engines to monetize. The essence of bidding publicity is advertising, with the development of the bidding publicity market in recent years, it is an indisputable fact that the cost of bidding publicity is rising day by day.