What is the best way to promote the game?

The current online game market feels a little close to saturation, and many game players are relatively fixed, only a few games that occasionally come out are games that are accepted by people, and it is a temporary freshness, such games are short-lived. It's very difficult for a game company to launch a new game, and as a player, I have the following suggestions.

First, you can change the game into an anime to attract players.

This is actually more interesting.,Game companies don't have to rush into the market first.,Make the game's background story a little better.,Adapted into anime to attract players.,Generally, senior players will pay attention to anime.,Sometimes a good anime can also move people's hearts.,This can be learned from in League of Legends.,League of Legends was also launched in the game before.,There are two versions.,One of them is also on CCTV's children's channel., This can be regarded as a great amount of revenue for game companies, because many children have watched League of Legends cartoons, but also chose to play League of Legends, although the overall experience of players has been reduced, but the purpose of the game company's profit has been achieved, and the profit has been generated is to represent the success of entering the market.

Second, free trial to attract players and give away prizes.

This is also a strategy to attract players to play games, in fact, many games are in cooperation with other more popular games, often see such a thing in Overwatch, a game is played, and then players in other games can also play, and you can get rewards after playing, which is really popular with everyone, so no matter what kind of purpose the player holds, as long as you start playing that game, it means that your market has expanded a point, This is something that many of us need to know.

Third, take advantage of well-known game streamers.

This is actually a way to expand the market of many games now, now many players like to watch the live broadcast of game anchors, as long as the game business to cooperate with these anchors, let these anchors promote it in their own live broadcast room, send some CDKs about the game, it can attract a lot of players, this method is a good way to promote their own games, we can usually see a lot of anchors** some games, private servers or something, It has a lot to do with the promotion market of game companies.

As long as the game is well-intentioned and well-made, it will soon be accepted and pursued by everyone in the market, which is the focus of game companies.

PR Resource Network is proud to answer your questions:

2. Instant messaging marketing.

A way to help them implement their products and brands through instant messengers.

3. Viral marketing.

Viral marketing is a common way of online marketing, which is often used for promotion and brand promotion.

4. Forum marketing.

5. Blog marketing.

Blog marketing is a marketing campaign that reaches bloggers and readers through blogs** or blog forums, and uses the blogger's personal knowledge, hobbies, and life experiences to convey product information.

6. Chat group marketing.

Chat marketing is an extension of instant messaging, specifically marketing that starts with the use of the feature in various instant chat software.

7. Q&A marketing.

Internet common sense marketing is to use Q&A sections such as Tieba, Know and Zhihu to convey information about corporate brands, products and services through Q&A with users.

9. Marketing.

Internet marketing refers to the company's design of ideas in major forums, spaces, blogs, instant chats, etc. Or it can be automatically crawled by search engines, and finally achieve the purpose of conveying corporate brand, products, services and other information.

10. Advertorial marketing.

Advertorial marketing, also known as news marketing, is a new marketing method that conveys some argumentative, news and promotional articles through portals, places or industries, including some news releases, in-depth reports, case analysis, etc. Communicate information about companies, brands, people, products, services and events to the public in a timely, comprehensive, useful and cost-effective manner.

First of all, as the relevant operators of game promotion, there is a set of traditional manufacturer practices in the actual promotion and application process of game promotion, which means that there is a fixed routine or a fixed process for this traditional game promotion, usually through the press conference or through the form of joint manufacturers to promote related products on various platforms.

The second method is to invite relevant ** and related reviewers, through the relevant reviewers to actually experience the relevant game, through the experience of this game, and then spread by **, usually send out some closed beta or**some versions. He said that all games will go through the process of closed beta and official version during the production process.

In the process of game promotion, due to the current game release and some restricted content of the game, in addition to meeting the relevant national acceptance and inspection standards, it is also necessary to adjust the relevant content and some steps in the review process.

Promotion channels: paid channels, self-leading channels, word-of-mouth channels.

Since **, it is divided into: official channels, forum channels, and community channels.

Word-of-mouth channels are further divided into: celebrity channels, ** channels, and fan channels.

Game promotion is actually quite easy to do.

Because there are too many web games in China now, the competition is fierce, and the homogenization is serious, so game promotion is very important for the company.

You can target the game you want to promote, if you open the service, you can go in and play, if you don't open the server, you can find a similar one, master the play point, only if you master the cool point of the game, you have the confidence to promote it, or you can make a different advertising slogan from others!

Game Promotion Prospects:

With the rapid development of smartphones and 5G networks, China's mobile game market is still dominated by stand-alone games, and the proportion of online game products is relatively low. From the perspective of the overall industry, China's mobile game industry is in a period of rapid development, and the development of the mobile game market will naturally bring more business opportunities.

Among them, the mobile game intermodal business has become more and more mature after several years of development, and has become a new type of entrepreneurial project with low threshold, high income and low cost, and a large number of entrepreneurs have flocked to the mobile game intermodal industry. <>

First of all, it is necessary to locate the corresponding group of people in the game, and then it is the promotion method, which should be closely related to the psychology of the crowd audience. In short, it is a brain-moving action, and of course it requires a lot of patience.

Game promotion is actually not difficult,It's generally a sticker or an advertorial,Our own games are generally a comprehensive promotion like advertorials,We don't have time to outsource to stickers,Free channels can also be tried,But the effect is not very good。

Promotions can be done using emails.

Software, large number of mails, low cost, low threshold for use, and considerable effect. Wings Email** software, the number of messages sent can reach 10,000 a day. Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized.

1.Every email is different 2Low-speed sending, sending volume control 3

Breakpoint resend 4 multi-mailbox send 5Automatic IP6 changerE-mail Address Management 7

Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.

Game promotion can be done, but it needs to fully consider the market environment, product features, and delivery channels.

First of all, it is necessary to reposition the market according to the game industry environment in order to effectively achieve game promotion.

Secondly, it is necessary to understand the characteristics of the game, such as socialization and competitiveness, and consider whether the developer has an incubation environment to accurately grasp the main game functions of the game and improve the player experience of the game.

Only through multi-channel delivery, combined with a good game experience, can the stickiness of the target be improved, so that players can enjoy the fun of the game for a longer time.

At the same time, game promotion activities should also be combined with marketing and promotion activities, such as large-scale online activities, offline activities, daring competitions, and WeChat attention, etc., to bring more incentives to players, increase user trust, and better play a promotional role.

There are many ways to promote, and there are many channels.

If you want to quickly promote the acquisition, buying is the most direct method. Buying volume, to put it bluntly, is spending money to buy traffic. The question of how to choose the canal and dismantle the road mainly depends on the theme and gameplay of the game, as well as the target audience group.

After all, the user portraits of each channel are different, and the most matching channel is the best channel. Take Douyin and Kuaishou as examples. According to dataeye-adx:

In the game placement ranking of the Douyin channel, the material delivery of modern themes is far ahead, followed by Xianxia and legendary games.

On the other hand, Kuaishou's game launch ranking has more Xianxia themes, slightly fewer modern themes, followed by magic.

In the early stage of promotion, collect good intelligence and data to find the most suitable audience for the game, so as to ensure stable and accurate acquisition of users.