How to improve marketing effectiveness? How to improve marketing capabilities?

If you want to do marketing, you have to start from scratch.

1. Read professional books on marketing carefully, such as Kotler's "Marketing Management" series and Trout's "Positioning" theory series. This is the necessary theoretical basis for doing a good job in marketing, without this theoretical foundation, it is impossible to understand the phenomenon of marketing.

Second, carefully read the successful cases of marketing, we see all kinds of advertisements from TV every day, the success and failure of various enterprises, what is the principle of the success and failure of these enterprises? How did the experts analyze it? Read the case studies to learn about the stories and theories behind them.

Third, we should go to the market, start from the grassroots level, communicate with customers more, understand customers, understand the company, understand the industry, combine the theoretical knowledge and practice learned, guide practice with theory, and test theory with practice.

As long as you do the above three points, you can become a master in the marketing industry in half a year. Our company is professional in brand planning, and needs to make marketing plans for customers, and our newcomers are learning and improving in this way. An excellent marketer must have rich professional knowledge and a hard-working market research spirit.

Any achievement requires hard work, and I hope you can master the theoretical and practical knowledge of marketing as soon as possible.

First, improve your marketing quality, this quality is first of all to cultivate a good psychological quality.

Because doing sales work starts with being rejected by customers. If you choose to do sales work, you must have the psychological quality to deal with customer rejection. In the actual sales process, everyone's sales ability is not innate, and it is necessary to go through a repeated process of failure, reflection and attempt, in order to form a set of sales style and experience that conforms to one's own, and finally train to become an excellent salesperson.

2. Cultivate a good etiquette habit, pay attention to neat and tidy clothing when visiting customers, harmonious matching, and dress appropriately, and it is very important to make a first impression.

3. To understand your sales products, the salesman must read the two "scriptures", "products" and "customers". As a salesman, one must first have a comprehensive knowledge and understanding of the products you are selling. Grasp the function and utility of the product, and be able to accurately express the use value of the product.

and how to use. Understand the value proposition of the product.

Comparative advantages and market share of similar products.

First of all, marketers must have decisive decision-making ability, market research ability, knowledge adaptability and loyalty and reliability. In order to do a good job in the construction of the marketing team, the most important thing is to improve the ideological understanding, innovate the sales concept, and carefully grasp and deepen the understanding of the three aspects: one is to improve the level of enterprise management and strengthen the marketing work, which is in line with the group's strategic initiatives.

As you know, as a quasi-listed company, our words and deeds have attracted the attention of the public. Therefore, how to adapt to the new changes and keep up with the new situation of reform, development and stability, which requires continuous exploration of new ways of gas supply services, so that the service work can be integrated into the new content, so that the marketing work can continue to be full of vitality and vitality. Second, improving the level of enterprise management and strengthening marketing work are specific measures to adapt to the new situation of market economy, take the initiative to occupy the market, build an honest enterprise, and build a gas service brand.

It goes without saying that in recent years, with the deepening of reform, the establishment of the market economy, the increasingly fierce competition between various industries, enterprises want to gain a firm foothold in the fierce competition in the market, always invincible, it is necessary to create their own service brand, now the means of competition is no longer the product and the market, but through the product to form a brand effect, and our service is the product, to shape the gas brand, in the external image at the same time, in the internal management of the upper and lower efforts, to continuously improve the level of enterprise management, It is necessary to establish the service concept of relying on high-quality service to compete for the market, and only by winning customers can we win the market, so as to establish the brand of the enterprise; With the brand established by honest service and the recognition of the society, the enterprise will prosper.

Third, improving the management level of enterprises and strengthening marketing work are the needs of cultivating a high-quality marketing team. As we all know, this is a very important system engineering, we must unremittingly grasp the service, the right style, the results, we must focus on solving the hot spots, difficult problems of the general public, timely acceptance and solution of various aspects of the mass gas marketing services, in line with the principle of small things but the sky, big things but three, actively solve, solve the problem within 72 hours in accordance with the standard of standardized service, take the initiative to carry out 100% return visits, the results of the return visit will be used as one of the basis for performance appraisal. Grasping the construction of brand quality is the main connotation, improving the level of internal management, and strengthening marketing work, which is undoubtedly an important problem that needs to be solved urgently in the development of our enterprises today.

As we all know, improving the level of enterprise management and strengthening marketing work are rich in connotation, including many aspects, and require many efforts.

I will summarize my own experience.

Sales. To put it simply, you must be diligent, have a good psychological quality, often visit customers, treat her like a girlfriend, and do everything you can to please her.

This is the first step, and the next step is to ask yourself to have the ability to observe the sharp and sharp of the storey, find out from the customer's speech and behavior, his strengths, weaknesses and hobbies, and do what he likes, and prescribe the right medicine.

If the customer likes to smoke, it is about 10 yuan, and you can buy 15 or 20 yuan of chain dates.

In this way, customers will feel that you are very good at doing things, and it is very likely that they will appreciate you, I said that it is possible, some customers like to be difficult and stupid and ignorant salesmen.

In terms of psychological quality, it is normal to be rejected by the customer for the first visit, and there should be no shadow in the psychology.

If you go to the product too much, you have to find the reason from the customer, "Why did he refuse?" ”

Once you know the cause, you need to solve the problem in a targeted manner.

If everything goes well, you have to arrange time for guest maintenance, and the maintenance work is very easy and very simple, not to mention! I am a pharmaceutical salesman.

2. To do a good job in marketing, you need to be careful and serious, and you have the habit of being rigorous and careful. Whether you do a good job in marketing or other types of work, you need to be serious and attentive, so that you will be able to do a good job in the details.

At the same time, be rigorous and careful, so that you will make fewer mistakes and better get the desired results.

3. Do a good job in marketing: tacit cooperation with team members, good marketing is inseparable from the strength of the collective, and team members, including their partners, their own subordinates, their own leaders and other people need to work closely and tacitly cooperate, so that there will be more ideal results.

4. Do a good job in marketing: insist on learning and strive to innovate. The times are changing, and marketing also needs to keep up with the pace of the times, need to constantly accumulate new knowledge and skills, and know how to innovate, which will be more topical and hot, and more attractive to consumers.

5. Do a good job in marketing: make good use of tools. To do a good job in marketing, you also need the cooperation of various tools, such as preliminary data research tools, which can be accurately provided for yourself.