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It is a product of the times, and although it has shortcomings, its existence still attracts people and arouses people's attention.
The sharing economy is an economic model in which individuals or third-party platforms share idle resources or services to demanders for a fee, and get paid from them, and its core feature is the optimal allocation of resources based on information technology platforms. When discussing the connotation and current situation of the sharing economy, it is necessary to distinguish the broad and narrow concepts of the sharing economy to a certain extent.
In a narrow sense, the sharing economy is a business model that temporarily transfers the right to use goods between strangers for the purpose of obtaining a certain reward. With the continuous expansion of the connotation of the sharing economy, the sharing economy model in a broad sense has involved the leasing and second-hand transfer of idle items on the network information platform, and the sharing economy model also includes the collaborative lifestyle of sharing idle assets, skills and services。The new Internet leasing economy model, represented by bicycle sharing, is often regarded as an important part of the sharing economy in a broad sense.
In addition, the controversy over the connotation of the sharing economy is reflected in the use of the two concepts of "sharing economy" and "sharing economy" in the first document and various research institutions. The concepts of sharing economy and sharing economy are both related and distinct. The difference between the two is that when emphasizing the sharing economy, people generally focus on the separation of ownership and use rights of a certain idle resource in the process of paid sharing.
At its core, the sharing economy is about use rather than possession, and the original model was a temporary transfer of the right to use idle items between strangers. ”An angel investor in Xiaodian Technology said that in the context of the advent of the era of large-scale leasing, the importance of property rights and property rights is decreasing. Owning can be a hassle because it costs money and manpower to repair, maintain, and upgrade.
In the sharing economy, the owner and user of property rights are one person。For example, hitchhiking from one place to another, bringing someone up by the way. The car is my own and my use.
What are the benefits of this situation? The marginal cost tends to be zero.
In the sharing economy, the cars are bought and then used by you, assuming that the model is right, the profit is only a little bit. But in the case of the sharing economy, the owner is going to go to another place, you give me ten yuan, the owner gets ten yuan, maybe you weigh two hundred pounds, that is at most a little more gas money.
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Because although the sharing economy has been criticized, the public's expectations for him are still very high.
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Because although the sharing economy has been criticized, it does bring great convenience.
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Maybe it's because people really use it, so it's still very hot.
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Because nowadays the word sharing appears a lot in society and is also accepted by the general public.
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Because I think the sharing economy still makes it convenient for many people.
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Because the sharing economy is very versatile, it is so controversial.
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This is because the sharing economy is a particularly hot topic and has its own advantages.
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The biggest reason is because everyone now thinks that the sharing economy is a very good economy for themselves.
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Because its role is still very large, there will definitely be advantages and disadvantages, and they are all opposites.
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I think there are a lot of reasons, don't you think?
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Young people's consumption psychology when buying mobile phones and using shared power banks may be affected by the following factors:
1.Social needs: Young people tend to pay more attention to their social image, and buying a mobile phone can show their economic strength and taste, so as to meet their social needs.
As a relatively cheap charging solution, shared charging treasure cannot meet their psychological needs.
2.Convenience: Young people are usually more focused on convenience, and they may think that buying a mobile phone can be used anytime and anywhere, while sharing a power bank may require finding a specific charging device or paying an additional fee, which is relatively cumbersome to use.
3.A sense of security: Buying a mobile phone can ensure the ownership and data security of the device, while sharing a power bank has certain privacy and data security risks. Young people may be more willing to buy a mobile phone to protect their privacy and data security.
4.Long-term use: Buying a mobile phone can be used for a long time, while a shared power bank may only temporarily solve the charging problem. For young people, buying a mobile phone may be considered a more cost-effective investment.
5.Consumption concept: Young people's consumption concept may be more avant-garde and personalized, they may think that buying a mobile phone is a fashionable consumption behavior, while shared power bank is relatively ordinary.
6.Mental accounts: When people consume, they tend to put items into different mental accounts depending on their value and use. For young people, buying a mobile phone may be classified as a more important psychological account, while sharing a power bank may be classified as a secondary psychological account.
It is important to note that everyone's consumer psychology and needs are unique, and these factors may not apply to all young people. When analyzing consumer psychology, it is necessary to analyze it in combination with the specific situation.
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Young people are willing to buy the best mobile phones, probably because they pay more attention to personalization and brand cluster effect. For personalized consumer goods such as mobile phones, young people usually choose their favorite brands and models that are resistant to destruction, not just features and performance. In addition, some high-end phones also have a unique design and appearance, which can also attract the attention of young people.
In contrast, shared charging treasure may be considered a low-end product, which does not conform to the consumption psychology of young people. The sharing economy is not widespread among young people, who may prefer to own their own personal belongings rather than share them with others. In addition, the use of shared power banks is also more cumbersome, and it is necessary to find an available device and wait for a while, which may also be inconvenient for young people.
Of course, these are just some possible explanations, and the specific situation also needs to take into account factors such as personal background, culture, and values. If you have any other questions or need a more detailed explanation, please feel free to let me know.
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In today's society, the consumption behavior of young people has received a lot of attention. Some people believe that young people are willing to spend money on luxury goods such as mobile phones, but they are unwilling to use cheap goods such as shared power banks, which reflects their consumption psychology and values.
1.The social factor: For young people, mobile phones have become an important social tool.
They want to have a sleek, high-end phone that showcases their taste and identity. However, goods such as shared charging treasures do not have such strong social attributes and cannot meet the needs and psychological demands of young people.
2.Quality assurance: Although the shared charging treasure is cheap, many young people do not trust this product due to quality problems and potential safety hazards.
In contrast, branded mobile phones have a more stringent quality control and after-sales service system, which can bring consumers a more reliable experience.
3.Personalized needs: Young people pay attention to personalized and customized consumer experience.
Branded phones offer a variety of colors, styles, features, and more, allowing consumers to choose according to their preferences. However, commodities such as shared charging treasures are relatively single and cannot meet the individual needs of young people.
4.Consumption concept: Young people pay attention to the consumption concept of quality, service, and experience.
They believe that mobile phones can bring them a better experience and social benefits, while cheap goods such as shared charging treasures may have defects such as difficulty in use and safety issues. Therefore, they prefer to choose products with guaranteed and high quality.
In short, young people are willing to buy a mobile phone for 10,000 yuan but are not willing to use a shared charging treasure for a few yuan, reflecting their consumption psychology and values. They pay attention to the needs of social, quality, personalization and consumption concepts, and hope to show their identity and taste through consumption. Therefore, in the midst of market competition, brand companies need to have an in-depth understanding of young people's consumer psychology and needs, and provide products and services that are more in line with their expectations.
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Low cost, low threshold, low pollution, high efficiency, high experience, and high credibility are one of the advantages of the rapid development of the sharing economy. While the domestic sharing economy is developing by leaps and bounds, the contradictions are also becoming increasingly revealed, and the cost and loss rate of shared products are also increasing day by day. 'There is an umbrella' remembers that there is such a sentence as 'to praise the friendship of iron, but also need its own conditions to be hard'.
The factors that affect the healthy development of the sharing economy, in addition to the hardware conditions of enterprises, also have a weakness - the level of public morality.
The level of public morality is directly related to the durability cost of shared products, the cost of shared products, the damage rate, the reuse rate, and the convenience of use.
The operating environment of the sharing economy is complex, which is closely related to factors such as geography, conditions, climate, economic development level, education level and environment. Users are in different environments, show different moral qualities, and have different attitudes towards shared products.
It can be seen that whether the sharing economy can give full play to its advantages and develop sustainably and healthily depends to a large extent on the level of social and public morality. The higher the level of public morality, the more obvious the advantages of the sharing economy.
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The sharing economy is not the same as the sharing economy. Sharing economyIt refers to the economic phenomenon that individuals, organizations or enterprises share idle physical resources or cognitive surpluses through Internet third-party platforms, and provide services and obtain income at a marginal cost lower than that of professional organizers. Its essence is based on renting instead of buying, and the right to control resources is separated from the right to use.
So, what does it mean to say so much about the concept of "sharing economy" above? Some friends may not understand it very well. I'll give you an example, and you'll understand.
For example, if someone Fengtong has a house, this suite is idle, not occupied, that idle is also idle, and the property fee or heating fee has to be posted backwards every year, so what should I do? Later, I thought about it, it was better to rent it, anyway, the house was originally my own, and I didn't have to spend money to buy it. If you rent it out, in addition to paying the annual fees for the house, you can also earn an extra amount of RMB, so why not!
Sharing economy,It refers to a new economic model with the main purpose of obtaining a certain remuneration, based on strangers, and there is a temporary transfer of the right to use goods.
This is a better example, people walk and sit every day to talk about shared bicycles, and now there are shared cars, which are all sharing economy; In other words, the owners of these shared bicycles or cars did not have these bicycles in the first place, and they bought these resources for the purpose of making money, so that others could use them, and when others had the right to use the car, they did not have to take a taxi or buy a car by themselves. It saves resources for others, provides convenience, and at the same time gets paid for itself. This is the "sharing economy".
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The scale of sharing economy transactions increased year-on-year
With the development of Internet big data and the popularization and application of smart phones, a new economic development model - sharing economy has emerged. In 2021, the transaction scale of China's sharing economy market will reach 3,688.1 billion yuan, a year-on-year increase, and the growth rate will be significantly higher than that in 2020.
The size of transactions in the shared accommodation sector has declined
From the perspective of market structure, the market size of the sharing economy in the three fields of life services, production capacity, and knowledge and skills ranks among the top three, with 1,711.8 billion yuan, 1,236.8 billion yuan and 454 billion yuan respectively.
Judging from the changes in the transaction size of the sharing market in the main sectors, except for the shared accommodation sector, the rest of the sectors achieved positive year-on-year growth in 2021. Among them, the growth rate of office space, production capacity, and knowledge and skills is faster, which is % and % respectively.
Affected by the epidemic and regulation, the transaction scale of the shared accommodation market decreased year-on-year. In 2021, in addition to the common policy of strengthening data supervision in the field of platform economy, some cities with large market demand and transaction scale in the past introduced stricter short-term rental housing policy supervision, resulting in a decline in the transaction scale of the shared accommodation sector.
Shared services and consumption continue to play an important role in stabilizing growth
As a new type of service supply and consumption model, the sharing economy plays an increasingly important role in leading high-quality supply and meeting people's multi-level needs driven by innovation.
In the field of life services, the normalization of epidemic prevention and control has continuously stimulated the demand for online services, and the first-class service fields such as takeaway catering, reservation housekeeping, fresh electric hail digging and demolition business have expanded rapidly, and making reservations and purchasing services through the platform have gradually become the main way for people to consume daily. In 2021, the proportion of takeaway revenue in the national catering industry will be about, an increase of one percentage point year-on-year.
From the perspective of the proportion of shared service expenditure in major areas, the proportion of per capita expenditure on takeaway in catering consumption expenditure continued to increase in 2021, reaching an increase of one percentage point compared with 2020. The per capita expenditure of online car-hailing accounted for about 2 percentage points of travel consumption expenditure, a decrease of 2 percentage points compared with 2020. The per capita sprawl of shared accommodation accounted for about a percentage point decrease from 2020.
Consumption, as the final demand, is the most basic, stable and lasting driving force for economic growth, and its role in promoting economic growth is more stable and sustainable.
— The above data refer to the Prospective Industry Research Institute"Global and China Sharing Economy Development Model and Typical Case Analysis Report".
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