The approach to market niche, what does niche mean?

Niche means:A niche is a market space occupied by a small group of customers with similar interests or needs in a larger market segment. Most successful start-ups don't start out in a big market, but grow by identifying emerging or undiscovered niches in a larger market.

Characteristics of a niche market:A niche market is characterized by a narrow product market and a wide geographical market. The starting point of the niche strategy is to select a relatively small product, which is the first element of the niche strategy, and to concentrate all resources to attack a small point and form a winning force in the local area, which is the core idea of the niche strategy.

At the same time, occupying a broad geographical market with a small niche product is the second element of the niche strategy, and the product has a very large market capacity.

In order to achieve economies of scale and economic globalization.

The market circumferential burial provides good conditions for it.

The niche market is also known as the niche market, the niche market, and the needlepoint market.

1. The niche market is the market space occupied by a small group of customers with similar interests or needs in a large market segment.

2. Most successful entrepreneurial enterprises do not start out in a large market, but develop their business by identifying emerging or undiscovered niches in larger markets.

3. The niche is the narrower identification of certain groups, which is a small market and whose needs are not well served, or "there is a basis for obtaining benefits".

4. Through market segmentation, enterprises concentrate on a specific target market, or strictly target a market segment, or focus on operating a product and service, and create product and service advantages.

1. Introduction: "Niche" is the transliteration of the English noun "niche", and niche refers to certain segments of the market that are usually ignored by large enterprises; Niche market strategy refers to the strategy adopted by enterprises to occupy these markets through professional management, so as to maximize profits.

The importance of implementing a niche strategy is that the company that engages in the niche market has in fact a good understanding of the target customer base and is therefore able to meet the needs of consumers better and better than other companies. In addition, market niches can receive a larger amount of profit based on the added value they provide.

In short, market niche players get "high marginal returns", while intensive marketers only get "high aggregate returns".

Second, the key elements: niche strategy is the concrete embodiment of the concentration strategy in a sense, and the concentration strategy emphasizes three points, which are:

1. It is necessary not only to achieve spatial concentration, but also to achieve time concentration. That is, to decide the direction (or decisive place) and decisive time, and to skillfully concentrate marketing resources that are more powerful than competitors in the here and now. This is the basic meaning of strategic concentration.

2. On the one hand, we should strive for the absolute quantitative advantage of enterprises in the market competition, on the other hand, even if we cannot achieve absolute quantitative superiority, we must also skillfully use marketing resources in order to create a relative competitive advantage in a decisive location. In the competition, it is precisely this relative competitive advantage that can best manifest the art of strategic command.

3. In order to concentrate superior resources in the main direction and decisive location, we should not hesitate to make sacrifices in the non-decisive location of the secondary party, so as to save resources, concentrate and economize.

Meaning of Niche Market:

Refers to certain market segments that have been ignored and abandoned by companies that have a dominant advantage in the market.

Ways to find a niche:

The best place to start brainstorming niche ideas, starting with a Google search, is to find out what other retailers are selling in product categories or specific audiences. Starting your niche selection with a basic Google search is a great way to get ahead.

Here's an example:

1. Natural niche market: for large enterprises, less variety + large batch production mode.

Economies of scale can be better realized, and in such a situation, some "cracks" that are difficult to involve have become self-returning niche markets. Small and medium-sized enterprises that choose these natural niche markets can avoid competition with large enterprises to the greatest extent, so that they can operate and grow rapidly.

2. Collaborative niche market: In order to maximize profits, large enterprises that produce complex products will avoid the "large and complete" production system as much as possible, which means that they will not control each process, but hand over part of the process to external enterprises for collaboration.

3. Patent niche market: When some enterprises have patented inventions, they can use intellectual property rights to prevent other enterprises from penetrating into the product market by infringing on the use of their patented technology, so that the patent niche market is gradually formed under the protection of the law.

To sum it up: a niche is a narrower identification of certain groups, a small market and its needs are not well served, or "there is a basis for profit" through market segmentation, the company concentrates its efforts on a specific target market.

Or strictly for a small Changlu sub-market, or focus on a product and service, to create product and service advantages.

A niche is a market space occupied by a small group of customers with similar interests or needs in a larger market segment. Most successful entrepreneurial businesses don't start out in a large market, but rather grow their business by identifying emerging or undiscovered niches in larger markets.

Niche markets, English is niche market, Chinese is those highly specialized demand markets.

niche** in French. The French are Catholics, and when building houses, they often carve out a small shrine in the outer wall for the Virgin Mary. Although it is small, it has clear boundaries and holes, so it was later attracted to describe the gap market in the big market.

In English, it also means the cracks in the cliffs, and people often use these tiny gaps as fulcrums to climb up little by little. In the 80s of the 20th century, scholars in American business schools began to introduce the term into the field of marketing.

Niche market (domestic translation variety: gap market, niche market, needlepoint market, currently more popular transliteration plus paraphrase: niche market, Harvard Business School case study in the Chinese version is also used in this translation, or translated as niche market), pointing to those market rulers have absolute advantage of enterprises ignoring certain market segments or niche markets, refers to enterprises select a small product or service area, concentrate on entering and becoming a leader, from the local market to the national and then to the world, At the same time, various barriers are established to gradually form a lasting competitive advantage.

Niche markets refer to certain market segments that are ignored by companies that have an absolute advantage in the market, usually refers to companies that select a small product or service area, concentrate on entering and becoming a leader, from the local market to the country and then to the world, while establishing various barriers to gradually form a lasting competitive advantage.

For example, Amazon's diapers, which sell baby diapers online.