What do you think of the youthfulness pursued by Wahaha Group, but it signed a contract with Zhao Ya

The pursuit of youth is the development direction of many enterprises, but today Wahaha Group is on the cusp of the storm. What happened to the group?

Wahaha's controversy about youthfulness

Recently, Wahaha withWang Leehom, the spokesperson who has signed a contract for 20 years, officially terminated the contract, the official reason given"Pursue youthfulness"., although Wang Leehom has not increased his endorsement fee in the past 20 years. This move sparked heated discussions among netizens, and subsequently, Wahaha Group signed a contract with Zhao Yazhi. The controversy is even worse, if you talk about the age of the spokesperson, Zhao Yazhi is even bigger.

So why did Wahaha sign a contract with Zhao Yazhi?

Reason for signing the contract 1: image fit

Zhao Yazhi has"The Goddess of Immortality".is called, even though he is not young, he has not seen his age. This situation is consistent with the characteristics of Wahaha Group, although it has been established for more than 20 years, it still pursues youthfulness. Looking at the entire entertainment industry, there are only a handful of artists who meet this condition and popularity, and choosing Zhao Yazhi is not a wrong choice.

Reason for signing 2: **Suitable

The audience doesn't know the specific endorsement fee of celebrity artists, but the popularity of artists is linked to endorsement fees, which is mostly known. Zhao Yazhi has debuted for many years, and although she has gained fame and fortune now, she is far less popular than she was back then. The ugly thing is that Zhao Yazhi is now "paste", and the endorsement fee is quite cheap compared with Xiao Xianrou and Xiao Huadan, and signing a contract with Zhao Yazhi is a very cost-effective thing.

For Zhao Yazhi, there is no loss in signing the endorsement, and the heated discussion among the audience after the endorsement just adds heat to herself. It's a good deal with no losses.

Reason 3: Restore your image

The termination of the contract with Wang Leehom has made Wahaha Enterprise hotly discussed by the masses, butThe buzzed word-of-mouth is mostly negative。The audience thinks that Wahaha Group's termination of the contract is not kind, Wang Leehom, as the spokesperson in the 20s, did not ask for an increase in the endorsement fee, but Wahaha changed the spokesperson at the first time when the person in charge was replacedDislike the spokesperson in disguise, this is not kind.

In order to save its image, Wahaha chose Zhao Yazhi, who is also not young, to endorse, hoping to break it"Wahaha was replaced because the spokesperson was old".to establish a positive image for the public. The spokesperson that Wahaha originally hoped to select is unknown, after all, the group is not short of money, and it is not impossible to invite small fresh meat and little flowers with high endorsement fees.

Whatever the purpose, the negative impact of the change of spokesperson on the group is irreparable. How the group chooses its spokesperson is its own businessHowever, it is easy to change the partners of 20 years, and the gains outweigh the losses, and sometimes the feelings are far more humane than the interests of capital.

Does his advertising slogan have to be written like this, do you want to have an ageless face like Zhao Yazhi, drink wahaha, and realize your dream of ageless appearance.

For Zong Qinghou, she is young.

Zhao Yazhi seems to be short of money recently, and has endorsed several brands. Wahaha, I really don't want to do things well.

Please Wang Leehom because Zong Qinghou's daughter likes it, and please Zhao Yazhi because Zong Qinghou likes it.

It was all planned 20 years ago, and Zhao Yazhi was used instead of me, and I was not allowed to come out, and the jeweler wanted to give me a jewelry necklace and let Wang Leehom personally wear it for me.

The advertising expenses generated are still paid by the people, and the wool is always out of the sheep.

Rich for no more than three generations, the old saying still has some truth!

Urgent public relations, if you sign a young little fresh meat, the brand will definitely not be guaranteed.

Because at that time, everyone who watched the legend of the White Snake grew up and became young people, so they became younger.

Zhao Yazhi's beauty is obvious to everyone, she is called the goddess of immortality, and her influence is also very great, and signing a contract with him will also attract many different fans.

In fact, the ultimate goal is to hope that everyone can live very young, just like Zhao Yazhi, young, beautiful and beautiful, and stay 20 years old forever.

Zhao Yazhi is the goddess of immortality, and it is also the childhood of our young people, I think this is very good.

Zhao Yazhi also has a youthful state, Zhao Yazhi is very old, but she is well maintained, and this youthful state is also a spiritual attitude.

Because Zhao Yazhi has considerable influence among middle-aged and elderly users, for example, Zong Qinghou himself likes Zhao Yazhi.

From the TV series she has played in the past and her recognition, it can be seen that Zhao Yazhi's influence among middle-aged and elderly friends is one of the best, it can be said that as long as you talk to middle-aged and elderly friends about Zhao Yazhi, there should be no situation where you don't know him, because Zhao Yazhi represents the beauty of that era, the acting skills of that era, and the youth of that era, so the middle-aged and elderly people must know Zhao Yazhi.

In advertising and marketing, a brand should establish its due image, and the main function of yogurt related to its products is to fall asleep immediately, insomnia is a nightmare for many middle-aged and elderly friends, so it is very suitable for Zhao Yazhi to endorse this yogurt that can make people sleep in a second.

To sum up, Zhao Yazhi's reappearance in front of everyone's eyes and endorsement of the Wahaha brand of Miaomian Yogurt is entirely due to her influence among middle-aged and elderly people in line with Wahaha's business positioning, and there is no other special reason.

Because Zhao Yazhi has a strong appeal