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Hello, for the selection of marketing planning companies, it is necessary to consider several situations.
The first is your needs.
The following is a categorization of planning companies, so you can find the corresponding company according to your needs.
The classification of planning companies mainly has the following aspects:
Marketing: Mainly in the sales and marketing of products, first set the strategy, and then come up with the strategy.
Branding: Mainly to set the tone, and then do the work of product appearance, such as logo design, product packaging, promotion and application design, etc.
Investment promotion: It is more suitable for chain brands, franchise policies, and some are also responsible for the organization and operation of investment promotion.
Training: At present, some president classes or elite classes will have high-standard training, and then the instructor will take on some student planning work, which should keep your eyes open, because the courseware of the lecture is the same, and speaking well does not mean that it is good to do planning, and the market is the only standard for testing the truth.
Activities: Mainly to do online promotion activities, with a variety of activities to drive sales, this is more suitable for having a strategic direction to do.
And your budget; Requirements for the planning company, such as whether it is local or not.
The experience of the consultant and the competence of the team are also considered as criteria.
Based on the above, it can be seen that in order to do a good job in the promotion of a brand, every link is indispensable. So it still depends on demand.
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Hangzhou Red List Marketing, their company focuses on brand marketing and promotion.
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1st Place: H&H Marketing Consulting - Super Symbol.
Second Place: Huayang Lianzhong Digital Technology - Technology-Driven Internet Marketing Service ProviderThird Place: Trautt Location Consulting - Strategic Positioning Global Leader Fourth Place:
Shanghai Kmind Consulting - China's Competitive Strategy Leader No. 5: Ossaisi Cultural Creativity - Cutting-edge Practitioner in the Field of Digital Marketing No. 6: Ye Maozhong Conflict Marketing - Conflict Positioning Pioneer and Renovator No. 7:
Shenzhen Nanfang Strategic Marketing Management Consulting Co., Ltd. - Pioneer and Leader of System Marketing, No. 8: Kaina Marketing Planning Group, No. 9 Constructor and Advocate of Cross-border Strategy: Advantageous Zhiye - Originality of Growth Strategy, "New Domestic Product Incubation Agency".
No. 10: Rees Consulting – Pioneer and leader of strategic positioning consulting.
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First of all, I've never heard of an agency that specifically judges the marketing planning industry and gives ratings.
It is more effective to find the top ten marketing planning companies than to find your own suitable partner.
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When many companies promote products or brands, they will choose to formulate marketing plans with corporate marketing planning, so that the products or brands can be fully displayed in front of consumers, so that the popularity of products and brands can be improved, so that consumers can understand the story behind the product or brand, deepen the impression of consumers, and lay a good foundation for future sales. So how can we choose the right brand marketing planning company? It is recommended that there are three main principles:
First, do not look for the best, only find the suitable, this is the basic principle of choosing a brand marketing planning company, and it is also the most difficult to grasp the principle of the scale.
Remember, brand marketing planning companies or product marketing planning companies are not omnipotent, they just do better in some aspects, so Kaiming Network feels that we should choose marketing planning companies in a targeted manner, and this company must have a positive and strong advantage in packaging products.
Second, don't look for the biggest, only find the right one. By "largest" here, we mean the size of the marketing planning company.
Entrepreneurial companies need to be quick to react and be efficient. Generally, the larger brand packaging planning company has a lot of customers, it does not necessarily attach great importance to cooperation with small enterprises, its service level will be discounted at any time, on the contrary, those who are not very large, not a lot of personnel can give small enterprises timely service, because this kind of small business it and its need to expand their own business, to enhance their comprehensive strength, so the treatment of his customers is bound to be more cherished and service in place. Kaiming Network suggests that no matter what, the main thing should be to test the company's rapid response ability and service level, so that it will not be passive.
3. Don't look for the best, only find the most effective and effective.
This is one of the most important principles. The best planning company, the amount of money is also the best, of course, there is the most bullish attitude, excluding the final effect of the service, but it is not worth spending a lot of money to suffer from this aspect. What's more, some so-called brand planning companies claim to be the best, but the products they make are average, so it seems that the gains outweigh the losses.
Therefore, a cost-effective brand packaging planning company will bring you unexpected results.
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The better marketing planning includes Harbin Youpin Marketing Planning, Shenzhen Key Marketing Consulting, Changsha Yiren Network Technology, Xinxiang Wanghai Network Technology, and Shenzhen Yongtu Times Network Technology.
1. Shenzhen key marketing consulting****.
Key Marketing provides customers with enterprise diagnosis and market research, marketing strategic planning, brand planning and management, brand integration communication, new product launch planning, investment planning, channel planning, terminal practical guidance, marketing management system construction, graphic design, film and television advertising creativity and shooting, marketing training, network marketing and promotion and other full brand marketing consulting services.
2. Changsha Yiren Network Technology Co., Ltd.
Yiren Network's in-depth insight into strategy, creativity, media integration and industry development helps customers lock in core goals, reduce risks, reduce operating costs and ensure maximum profits. Provide multi-channel marketing services, build a stronger marketing grid for customers, and plan and execute personalized and coordinated marketing plans.
3. Xinxiang Wanghai Network Technology.
Xinxiang Wanghai Network Technology Co., Ltd. is a comprehensive modern network service company based on Internet promotion, Internet technology research and development, Internet marketing planning, Internet accounting, Internet legal affairs, and enterprise human resources support.
4. Shenzhen Yongtu Times Network Technology.
Shenzhen Yongtu Times Network Technology, founded in 2002 by Mr. Liu Weibin, a well-known network marketing expert, is a well-known network integrated marketing planning agency in China. The company is committed to the integration of network marketing planning, training and technology development and implementation. Main Products:
5. Harbin excellent product marketing planning.
The company mainly serves businesses and enterprises of all sizes, specializing in creating a professional WeChat public for enterprises; Carry out the construction of WeChat public platform; Provide enterprises with a complete WeChat marketing planning plan; Provide a full range of WeChat marketing promotion and agency operation services.
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First of all, don't blindly believe the content of the "top ten" and "ranking" categories. Most of the "Top Ten Brand Marketing Planning Companies" and "Brand Marketing Planning Company Ranking" obtained by search are false propositions.
Friends who are familiar with the consulting industry should know that most of the general ranking lists are well-known foreign companies, and local companies are rarely found. This is because most foreign companies will disclose some of their business data, which is not the latest data, but it also has a certain reference. However, local enterprises have no obligation to disclose business data to the outside world, so they can only collect information such as the scale of the enterprise according to the national enterprise credit information publicity system or the oral statement of the person in charge of the enterprise, which is one-sided and not highly referential.
All kinds of "planning companies", "marketing companies", "brand consulting companies" and other related enterprises will be under the umbrella of the China Advertising Association, which is also recognized as an authoritative organization in the industry.
After browsing the official website of the China Advertising Association, I found that the China Advertising Association has only released one selection at this stage. The top 10 most influential market influencers and consulting firms were selected to recognize market research and consulting firms that have made outstanding achievements in the industry over the past 40 years.
Among them, 10 companies including Zhuopu stood out from many selected companies by virtue of their professional influence in their respective fields, and won the honor of "China's Top Ten Most Influential Consulting Companies".
A complete, results-ready brand strategy marketing consulting often includes all or part of the following:
The comprehensive growth strategy will comprehensively build the core competitiveness and influence of the enterprise, and push the enterprise into a new round of high-speed development track. It mainly includes growth opportunity insight, business development strategy, value system design, market share growth action, profitability growth action, brand potential energy growth action, etc.
Star explosive product strategy, concentrate superior forces to create strategic star explosive products, and win the key battle of enterprise strategic upgrading. It mainly includes breakthrough opportunity insight, explosive product selection strategy, explosive product value design, channel blasting action, hot-selling blasting action, etc.
The value reshaping strategy reinjects strong vitality into the business through the reshaping of strategic positioning and value perception system. It mainly includes brand development opportunities, core value positioning, product value remodeling project, image value innovation project, communication contact value project, etc.
This is a test of the solid experience and high professionalism of the brand strategy consulting company, and it is difficult for a company that has not experienced a large case to be competent.
Friends who are willing can find brand strategy marketing consulting companies such as Trout, Kmind, H&H, Zhuopu, and Dongji for counseling. These companies not only have rich experience in the industry, but also have obtained very good results, interested friends can search for it.
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There are many marketing planning companies in China, but if you want to say something famous, it is a matter of opinion and wisdom.
It depends on which industry you are talking about, the planning company of Peiyanyun! If it is a fast-moving consumer goods industry, I recommend you the marketing strategy of Sichuan Zhiwolf Group with Liang Zhuan****! Located in Nanchong, Sichuan, it is a professional service platform for resource integration in the food industry!
It can create a platform for FMCG dealers and incubate products, which is a well-known promotion plan in northeast Sichuan!
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Ranking of the top ten brand planning companies for returning to China for banquets:
1.Ye Maozhong marketing planning agency.
2.One collusion brand marketing planning agency.
3.Shenzhen marketing planning company.
4.Lianzong Zhida Consulting Group.
5.Peking University Longitudinal Yuxiang Ridge Horizontal Pipe Vertical Permeation Consulting Group.
6.Sinotrust is strategically planning management consulting.
7.Elite vertical and horizontal marketing planning company.
8.Shanghai accommodates consulting companies.
9.Sien Consulting.
10.Beijing Zanbo Marketing Management Consulting****.
In the Chengdu area, there is.
Accumulation of advertising agencies.
Chengdu brand marketing consulting company.
Chengdu self-city enterprise management.
Personally, I think that Chengdu self-city enterprise management should be more professional.
This question needs to be viewed from the perspective of market differences, and generally speaking, local marketing planning companies are more popular. The Chinese market is the most complex and unregulated market in the world, the market difference between Guangzhou and Shenzhen is far greater than the market difference between France and Germany, and the diversified European market operation method and the unified American market operation method are not suitable for the actual situation in China. Therefore, we see that although the beverage companies with American capital as the core are very advanced in terms of operation methods, the net profits of the leading companies together are not as profitable as Wahaha. >>>More
With good marketing services, product quality, performance, efficacy, cultural image, and unique publicity to obtain and win consumers' recognition and trust of products and brands.
1. A certain basic professional knowledge of marketing, understanding of product positioning, channels, and other methods; >>>More
First, you have to look at your brand positioning, what grade it is, and then choose the crowd. >>>More
Marketing efforts have become complex, because consumers know more information than before and can easily choose among relatively similar products, at this time the value of the product is defined by the consumer, how to distinguish similar products? How to stand out? The innovation of product functions is part of it, and the more realistic way is to shape the differentiation of the brand through marketing, such as the mobile phone 800 yuan mobile phone and the 1800 yuan mobile phone, there is basically no difference in function, hardware, and configuration, but we prefer to believe that the big brand is expensive, rather than the small brand is cheap, which is the advantage brought by the brand's premium ability.