Is a foreign marketing planning company necessarily better than a local marketing planning company?

This question needs to be viewed from the perspective of market differences, and generally speaking, local marketing planning companies are more popular. The Chinese market is the most complex and unregulated market in the world, the market difference between Guangzhou and Shenzhen is far greater than the market difference between France and Germany, and the diversified European market operation method and the unified American market operation method are not suitable for the actual situation in China. Therefore, we see that although the beverage companies with American capital as the core are very advanced in terms of operation methods, the net profits of the leading companies together are not as profitable as Wahaha.

In terms of understanding and familiarity with the channel value chain and operation mode, foreign marketing planning companies are far inferior to local marketing planning companies. It is recommended to take a look at the book "Our Marketing Real Case" published by Lianzong Zhida Research Institute, which will have a better understanding of marketing planning consulting.

Not necessarily, there is a saying that planning should be down-to-earth, and the planning suitable for enterprises is not necessarily the best planning, but it must be the most effective. The planning concept of a foreign-funded planning company may be stronger than that of a local planning company, but its practicability for the region is not necessarily stronger than that of a local marketing planning company. In terms of employment, entering a foreign-funded marketing planning company must be the first choice for personal development and comprehensive ability improvement.

The above is a personal opinion, I think it is somewhat helpful, and I hope so!

The customer base of the marketing plan is associated with the products offered by the company. The way the products offered by the company are marketed determines the customer base.

Let's briefly talk about it in a few aspects:

Sub-sections: real estate section, automobile section, hotel section, catering section, manufacturer section, medical section, ......

Sub-market: mass market, high-end market, niche market.

By age: children, students, youth, adults, and the elderly.

Sub-activities: exhibitions, conferences, concerts, public welfare activities, ......

Usually pay attention to accumulating your own database, looking for information entrances by yourself, such as recruitment**, such as communicating more with peers.

Contact customers through the network or **, the time cost and cost are low, if there is an excellent proposal, it will help to reduce costs and provide transaction rates.

Sort it yourself, pick a good target, and through the amount of operation, give priority to the most likely completion, throw away the rat poison, and put the difficult ones behind.

Most of the customer base is self-discovered, and can be understood through the Internet, advertising, and many channels.

Work with supermarkets and use banners or billboards.

Now brand consulting has become a hot spot in the marketing industry, and it is also one of the key links that Chinese enterprises urgently need to solve. The field of brand consulting is mainly divided into four subdivisions, namely brand strategy, brand creative design, brand communication, brand planning and operation. In the field of "brand strategy and positioning", Ogilvy and Yante are still leading in China, and in the latest industry rankings, Shanghai Jiexin Consulting has entered the top three for the first time, refreshing the market pattern that Chinese brand consulting institutions cannot enter the top five strategic consulting; In the field of "brand creativity and design", Dongdao image design, Zhengbang design, and Shangzhi design have all successfully ranked among the top five, and they are still ranked in front of foreign design companies

Si Ruigao, Lang Tao;

In the field of "brand integrated communication" in actual operation, the top three are still occupied by international companies, with Ogilvy, McCann Guangming and Dentsu Advertising winning the first and second places respectively, while Lianzong Zhida and Shanghai Jiexin Consulting ranked first.

4 or 5; Finally, in the field of "marketing planning and operation" in the front line of marketing, due to the accurate grasp of the Chinese market, the top 5 are all occupied by local Chinese companies, such as Ye Maozhong Planning, H&H Marketing Consulting, Jiexin Consulting, Lianzong Zhida and Maidi Brand Consulting.

We hope this information will be useful to you.

Every company says it's the strongest, and generally 4A-level companies are pretty good.

No one is the strongest, each one is different.

4a Ogilvy & Mather, domestic adoption is OK.

It can be said that now enterprises want to gain the market and get the attention of users, they must first package for enterprises to meet the needs of users, that is, to do brand planning. For brand planning, enterprises are facing a problem, that is, the choice of brand planning companies, there are many planning companies on the market, each planning level is uneven, and the brand planning effect is not the same, which makes it difficult for many enterprises, if you choose an unprofessional brand planning company, it means that it is difficult for enterprises to enter the market and attract users. Which is the best brand planning company?

1. Brand planning companies must have data analysts.

Whether the brand planning effect is good or not, we must be based on the facts, grasp the needs of target customers, these data are not imaginary, we must do data analysis as a basis, which must have professional data analysts, for different industries, different enterprises, market analysis, collect relevant planning data, to create differentiated marketing.

2. Look at the actual combat ability of the brand planning company.

There are a lot of brand planning companies, in fact, not to do brand planning, but looking at the brand planning is so popular, but also appropriate to take on some projects to accumulate experience, often to which excellent planning companies set information, imitation, and then low prices to attract enterprises, they do not have a professional team, lack of experience, then can not do a good job, so we must choose a strong professional skills, experienced planning team.

3. Look at the brand planning company's analysis of the project.

When contacting the brand planning company, don't rush to conclusions, communicate with them more, listen to their analysis of the project, whether they have captured the needs of the target customers of the enterprise, and whether they have unique ideas and insights on the project.

4. Look at the support of the brand planning company for the project.

Brand planning helps packaging companies to improve product user experience, but how to push the product to the target customer, we must pay attention to the marketing strategy, to understand the marketing promotion channels, methods, need to make the entire strategic planning, from the investment of personnel, the investment of funds, the goal that each link needs to complete, how to achieve the expected results, etc., to help enterprises better carry out marketing.

In summary, there are indeed a lot of brand planning companies on the market, but they can really help enterprises to achieve brand upgrading, and there are very few product sales improvements, many planning companies can only simply do some packaging design, can only simply do logo design, from the perspective of the entire marketing is lacking, and the effect is difficult to improve, so we must pay attention to the choice of brand planning companies, and only by choosing a professional can we ensure the implementation of brand marketing planning.

The company's marketing planning Qizheng Mugu - China's meritorious marketing planning company.

If you say the most, it is [Zanbo].

Marketing planning is based on the marketing objectives of the enterprise, through the enterprise design and planning of enterprise products, services, ideas, channels, so as to achieve the exchange process of individuals and organizations. Marketing planning plays an important role in the development of a business. It can be seen that choosing a professional marketing consulting company and marketing planning company is very important, and it is also related to the future development of the entire enterprise.

So what should you pay attention to when choosing a marketing planning company?

Step 1: Consider the company's focus.

The first thing to consider when choosing a marketing planning company is the company's focus and strength, which refers to whether the enterprise takes marketing planning as the leading business, and the focus can be more professional and competent for the major responsibilities entrusted by the enterprise. And companies that focus on brand marketing planning can also find the most suitable brand positioning for each enterprise from the perspective of the overall brand situation.

Step 2: Consider the company's marketing planning strength.

The planning strength can be seen at a glance according to the brand cases planned in the past, and the company's strength level can be highlighted by having a senior professional planning team. And in the whole planning process, the cooperation between the team can be used as a reference, in short, experienced marketing planning companies can better ensure the success of brand planning.

Step 3: Consider the quality and speed of the company's planning.

When choosing a marketing planning company, you should also consider the efficiency of the company's planning, and the speed is actually related to the company's formality and overall cooperation or planning ability. Moreover, it is also necessary to effectively grasp the development direction of each enterprise and make correct brand marketing planning, that is, to ensure that the planned finished product is a high-quality performance, so as to better reflect the significance of planning.

If you want to choose a reliable marketing planning company, you should not only look at the company's planning strength, but also look at the company's concentration and the quality of the results. Finally, choosing a marketing planning company with a good reputation can be more secure.

This is the most basic thing in marketing, product, price, distribution, promotion, marketing has been required to 6P or more.

Speaking of experience, the selection of marketing planning companies is generally measured and examined in several companies with strong strength and practical experience in marketing in the industry. The company's reputation in the industry, practical experience in marketing, and the ability to foresee marketing trends are all important factors that need to be considered when choosing a marketing planning company. Nowadays, the strongest local marketing planning companies in China include Lianzong Zhida, Ye Maozhong Planning, Peking University Zongheng, etc.

Lianzong Zhida is good, you can take a look.

Which block is the local area you are talking about?