How to do a good job in shoe store brand marketing planning

First, you have to look at your brand positioning, what grade it is, and then choose the crowd.

Second, look at the business scope, regionality or entity, e-commerce, or the combination of the two.

In addition, if it is a boss who has been engaged in the shoe industry for many years, you can create your own brand and take your own route, which is also convenient for future development.

At the same time, it can establish the accumulation of interaction with customers.

If you have a little money in hand, I suggest doing more offline advertising, the brand is very important, and this is a good thing. The brand is up, and the flow of customers is naturally continuous. Of course, the reputation of service must be done well.

If you don't have a professional team to do it, it's actually very difficult. I think you know that, too. Guan Zhong is specialized in this part. If you are interested, you can check it out. You can see the following information: Web link.

It can be a combination of offline and online.

If you are offline, you can do more membership activities, paste posters, and place brand booths.

If you are online, you can open an online store, etc.

With the rise of modern technologies such as mobile, people's time and attention are becoming increasingly fragmented, making it difficult for marketers to determine the best time, platform, and method to advertise. With this in mind, marketing planners and strategic planners must now be more prepared to determine which platform to plan and optimize their best strategy for. (Original:.)

Wang Guangwei Blog).

This is an era of cross-border robbery, this is a platform for integrating resources, and the future of enterprises is no longer the competition of products, but the competition of business models.

Remember one sentence.

To do marketing is to be human. And the free model we advocate is to start from human nature to do marketing.

The free model is the best marketing model for drainage, interception, financial retention and return, and it is also the best business model. A business model that customers can't refuse!

One center, two basic points, three frameworks, four processes!

One of the centers is to be user-centric, through front-end altruistic thinking, to meet the needs of customers for humanized value for free.

The two basic points are the support point of the giveaway and the common interest of the merchant alliance. Let's talk about the support point of gifts, it can be said that today's customers are becoming more and more picky, and many merchants are suffering a lot in all aspects including drainage and transaction. Therefore, it is necessary to use the power of giveaways to alleviate or even eliminate these pains; Now is the era of win-win cooperation, uniting all friends who can unite and defeating all business opponents that need to be defeated is a good strategy for today's business operations.

Alliance like-minded merchants, help them enhance competitiveness and sales, sometimes, helping others is to help themselves, helping others will always help them!

The three major customer frameworks are to say: attracting customer framework, closing customer framework, fission customer framework; In the business layout, you need to know how to detonate customer flow by attracting customers, how to design a transaction proposition that users can't resist, how to turn customers into die-hard fans to refer you, and fission a steady stream of new customers.

The four process steps mainly focus on the above content to make a detailed landing flow chart, which is roughly like this (the detailed flow can be increased as needed):

The first step is to make accurate portraits of core users and provide them with the best values they need.

Step 2: Design giveaways and joint business partners;

The third step is to turn strangers into customers and then into fans;

The fourth step is how to reasonably plan cash flow on the basis of profits, so as to continuously strengthen their strength and develop rapidly.

Summary. Hello, glad to answer for you. Open a shoe store to do the best activities, zui good to be able to make a detailed plan in advance, those successful activities are all carried out step by step and methodically, they all have clear goals and plans, so that the best activities can be carried out in an orderly manner to achieve the desired effect.

Accurate positioning, clear theme. You have to understand whether your shoe store is a brand image or a realistic sale to consumers. Determine the best plan.

In addition to careful planning and personnel arrangements in advance, there should be a good plan to penetrate the purpose and theme of the activity into everyone's heart, fully mobilize their enthusiasm, and conduct detailed training for personnel.

Hello, the state vertical faction is happy to answer for you. The purpose of the shoe marketing planning plan for the promotion of Lusen men's shoes has two points, traffic and brand fame. First of all, the public is not very familiar with the brand of Lusen men's shoes, so it is necessary to start the popularity of the Lusen brand first.

Hello, glad to answer for you. Open a shoe store to do the best activities, zui good to be able to make a detailed plan in advance, those successful activities are all carried out step by step and methodically, they all have clear goals and plans, so that the best activities can be carried out in an orderly manner to achieve the desired effect. Accurate positioning, socks rolling and a clear theme.

You have to understand whether your shoe store is a brand image or a realistic sale to consumers. Determine the best plan for Zui Jia Daji. In addition to careful planning and personnel arrangements in advance, there should be a good plan to penetrate the purpose and theme of the activity into everyone's heart, fully mobilize their enthusiasm, and conduct detailed training for personnel. So fast.

1. Choose a good location: if you can go to a large commercial plaza, don't open a street store. Because the amount is very important;

2. The display of the store should be chic, the design should be able to make people relax, and the route of personnel should be reasonably planned;

3. People are very important. Therefore, we must choose the right store staff, and constantly cultivate the sales ability, customer service awareness, and professionalism of the store staff, and also guide them to gain more insight into the customer's mind and ability to observe words and colors.

4. Pay attention to service experience. A journey of a thousand miles begins with a single step, and to open a store for a long time, you must have this awareness from the beginning of business.

5. Find out the positioning and quality of the product. Only accurate positioning, suitable products, and high-quality products and services can establish trust in the hearts of consumers. And "trust" is often the key factor that drives consumers to make purchase decisions.

6. To make a profit, we must pay attention to strictly controlling fixed costs (such as rent, water points, property fees, product purchase costs, loss prevention, etc.); At the same time, it is necessary to change the thinking: to look at the dynamics from the perspective of "investment", such as "employee commission or performance".

7. Team management should be attentive to ensure that employees make money, because employees can only make money by themselves in order to help the company make more money. Therefore, how to stimulate their enthusiasm and ensure that their sense of service is not compromised is a very particular problem.

8. Online business circles do word-of-mouth, offline intimate service to increase sales and customer unit price.

To do a good job in brand marketing: first, from the brand values and influence, second, the accurate positioning of the product is very important, third, the goal should be clear, fourth, the organization selection and accompanying talents.

Clause.

First, the source of goods. The most important factor is the source of goods. The quality of the supply is a direct threat to your competitors.

Think about yourself if you have friends who do footwear exports, and the relationship with the factory is very good, so every time you produce shoes, let the factory produce a few more boxes for your own shoe store wholesale and retail, naturally ** occupies a considerable advantage;

Clause. Second, understand the product. Know what you're doing. Now the most active should be between 100 yuan and 300 yuan products.

The chain reaction of 10 and 100 will bring you immeasurable value.

Clause. Fourth, promotion. It is also the most difficult point to start a store, that is, how to let more consumers know about your good store, which is shoe store promotion. At present, the most commonly used and common promotion is to advertise in local newspapers, which can be played for a long time and will be cheaper.

Another option is to rent a counter in your local supermarket. Of course, it is also possible to advertise in some local fashion magazines. The way is to think, as long as you put your heart and soul into it, there will definitely be a way.

Clause. 5. Work interest. You have to be interested in the product or the work that you are running yourself, so that you are not only happy in opening your store, but also in the whole process.

It's still a little more reliable to do sales, but a little unreliable to do marketing. Marketing includes pre-market research, advertising, emotional marketing, customer relationship management, and post-customer return visits. If you do the whole marketing process from a small store, you will not only not make money, but also lose money.

First, the source of goods.

Second, understand the product.

3. Quality and service.

Fourth, promotion.

Word-of-mouth marketing is a management process of planning, organizing, implementing and controlling the planning, organization, implementation and control of word-of-mouth themes consciously or unconsciously by enterprises, and carries out word-of-mouth communication with the help of certain channels and channels to meet customer needs, realize commodity transactions, win customer satisfaction and loyalty, and improve the corporate and brand image. Compared with other traditional marketing methods, this kind of word-of-mouth marketing by "users tell users" has the characteristics of low cost, large output, high efficiency and low risk.