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Anonymous users2024-02-07Both are good, I personally think that the service of the PR soft text network will be more in place, there will be customer service contact after registration, even if it is a cooperation in the future, problems such as rejection will be notified and dealt with in a timely manner, and the work will not be delayed.
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Anonymous users2024-02-06Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.
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Anonymous users2024-02-05There are two definitions of advertorials, one is narrow and the other is broad.
Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.
Advertorial: The soft text in the form of text is advertorial.
1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.
2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.
Both PR Soft Text Network and Soft Text Street are good.
In addition, copywriting planning network is more cost-effective.
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Anonymous users2024-02-04First, the meaning of the expression is different.
1. PR draft: mainly engaged in the management functions of consulting, planning, implementation and service of organizational information dissemination, relationship coordination and image management affairs. The words published in the game company are actually the advertorials written by the game company to consumers for communication.
2. Advertorial: Compared with hard advertising, it refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company.
Compared with hard advertising, advertorials are called advertorials.
Second, the characteristics are different.
A small step in the world. The content output of PR manuscripts has become a top priority.
Third, the role is different.
1. PR draft: used for the promotion of commercial marketing.
Encyclopedia-Advertorial.
Encyclopedia - PR (Public Relations).
Advertorial promotion first determine the manuscript, and then be willing to **, and then publish it to see the effect.
Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.
The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial. >>>More
The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial. >>>More
Writing skills for advertorial bodies.