How to run a gallery, how to open a gallery and how to run a gallery Details

It is generous to pay attention to the art market, especially galleries and artists. To a certain extent, Chinese art has helped to heat up the current "hot art market". **It not only provides academic theoretical support for the gallery, but also disseminates artistic thinking, and discovers every potential artist.

For galleries, this kind of attention is not available in other countries. However, at present, many galleries are not aware of the value of this kind of communication, and are confined to a small circle, and this kind of thinking needs to be changed. Especially with the expansion of the role of the Internet, the power of the first has become the credibility that galleries must rely on to compete.

At present, Tianlu Linlang Art Network, which frequently appears in major newspapers, is a case, they have built an online art trading market for each gallery, and built an Internet platform for art communication, trading and exchange for galleries, and combined with the characteristics of art transactions to create an "amphibious" model of art trading of "online browsing and offline trading". They spent a huge amount of money to set up a 1,400-square-meter art exhibition center in Beijing's New Poly Building as a trading center, which not only provided every gallery operator with an online communication channel, expanded the network communication effect, but also provided them with another trading and circulation mode of artworks. In addition to providing every viewer with a convenient and fast online gallery and art area to visit the art area, it also created a collection of art business, art investment guidance analysis, weekly market analysis report in one of the "artvip" magazine, inviting authoritative experts to write articles to guide the direction of art investment.

At the same time, they are also investing heavily in advertising on international flights to the United States, Japan, and Singapore, which will bring a huge flow of international collector customers to the galleries on their website. What's even more commendable is that these services are currently available for free for galleries. These are the rare strengths of the gallery's development.

In China, there is a saying in the business field that "peers are enemies". In today's rise of major art districts, the competition of galleries is no longer the competition between you and me, especially in the face of competition in the international art market, domestic galleries have become a state of "win-win cooperation and common development", and only in this state, when encountering international competition, domestic galleries will have the ability to resist risks. Any single man can no longer adapt to the idea of international competition.

Some time ago, the "Huang Zhiqiong Solo Exhibition" jointly curated by Bridge House Gallery and Nine Art Space is a classic case of gallery cooperation.

Communicate with redundant painters, hang some calligraphy and paintings of famous painters you know, promote your own gallery, play famous, and know how to appreciate calligraphy and painting better, welcome to communicate with me, you can**.

Now let's talk about this kind of topic, so please listen carefully.

When they hear about running a gallery, many people think that the gallery is run by people who are engaged in art, and it is more difficult for laymen to do it.

In fact, the existence of galleries in the current society is roughly divided into two categories, one is the gallery that mainly deals in famous calligraphy and painting.

The gallery mainly sells modern Chinese calligraphy and painting, and its customers are mainly collectors and art lovers.

There is also a kind of gallery, mainly operating home decorative paintings, framed hand-painted oil paintings, cardboard paintings, frameless paintings and other decorative paintings, this kind of gallery customer groups are mainly family customers and engineering paintings, and most of the supply customers of Shenzhen Miou Home Furnishing are business.

Gallery dominated by home and engineering decorative paintings.

Let's first understand the situation of painting products in the market:

Nowadays, more and more families have begun to pay attention to the soft decoration of the family, and decorative painting has become an indispensable part of home decoration.

part. Now, the living room, bedroom, children's room, stairwell, hallway, corridor, etc.

More and more words appear in the service items of decoration companies, which shows that decorative paintings are becoming more and more valued by families.

Painting products, in general home and engineering paintings, should be updated every few years with the different styles of decorative paintings.

Once. It can be said that every wall needs a painting. In this way, the market for painting products is very huge.

The increasing proportion and number of home paintings have given rise to so many galleries that focus on home decoration paintings.

First of all, choose the right decorative painting products. At present, there are many manufacturers of decorative paintings in China, but decorative paintings of different manufacturers.

Style and quality often vary widely. Painting products, as an ornament, will only win if the style and quality are guaranteed.

Gain the trust of our customers. Choosing the right decorative painting products is half the battle. If you choose a printing decoration series, it is recommended to go to the middle.

Go and take a look at the national card paper painting network to see the style and style of painting products. If the local consumption level is good, you can consider dealing in oil.

Painting and high-quality decorative paintings, higher profits, it is recommended to take a look at the oil painting renderings in Shenzhen Miou Home**.

Secondly, the decoration of the store should be in line with the style of the products it operates. A gallery must be positioned to its own customer base, chosen.

Choose your own style of decorative painting. In terms of shop decoration, try to match the layout of the gallery in the style of painting. In this way, the customer is in.

When choosing a painting product, you can imagine what it feels like to hang it in your home.

Thirdly, we will continue to improve the gallery's services and adjust the product structure according to the local conditions. China has a vast territory and the situation in various regions.

It varies a lot.

Running a gallery requires a plan and a management plan. Whether it is running a gallery or running other types of projects, it is necessary to have specific plans and arrangements, and it is necessary to design a complete set of management plans to accompany the poor, even if the scale of your gallery is small, you also need a management plan to regulate the daily affairs of the gallery.

Running a gallery requires a clear positioning. No matter what kind of business you do, you should have a clear positioning for your project, know what the purpose of opening a gallery is, and what kind of ideal state you want to achieve, etc., all of which have a very important guiding role in running your own gallery.

How to write the business scope of a gallery company? Many friends who register the company do not know how to write the standard, in fact, it is not difficult to fill in the company's business scope, we can refer to the excellent peer companies to write, and then combine their own products to make modifications! The following is a collection of gallery companies' business scopes, both brief and rich, for reference only.

Template example 1 Gallery company business scope: wholesale and retail: stationery and sports supplies, office supplies, handicrafts, daily necessities, art supplies, advertising equipment, audio equipment, calligraphy and painting, picture frames; Framing services.

For projects subject to approval in accordance with the law, business activities can only be carried out after approval by relevant departments).

Template Example 2: Template Example 3

The business scope of the gallery company: retail of arts and crafts (except ivory and its products);

Template example 4 Gallery company business scope: creation, sales: arts and crafts.

Template example 5 gallery company business scope: post-construction decoration, decoration and cleaning; interior decoration and decoration; door and window installation; construction of engineering environmental protection facilities; engineering fence loading and unloading construction; engineering drainage construction services; waterproofing and leakage repair of building structures; planning, design, development and management of tourist attractions; furniture installation; Housing construction orange years of construction; Municipal public works are well done; construction of urban and road lighting projects; lighting system installation; landscaping engineering services; indoor stadium and entertainment facilities engineering services; construction of outdoor sports facilities; construction of outdoor recreational facilities; construction of landscape and green space facilities; installation and construction of street signs, road signs and billboards; installation of electrical systems in buildings; monitoring system engineering installation services; construction steel structure, prefabricated component engineering installation services; professional contracting of building curtain wall engineering; wholesale of textiles, knitwear and raw materials; clothing wholesale; wholesale of clothing accessories; shoe wholesale; electronic equipment engineering and installation services; intelligent installation engineering services; building equipment automation system engineering services; engineering design and construction of fire protection facilities; wholesale of cosmetics and sanitary products; wholesale of handicrafts; wholesale of building materials and decorative materials; wholesale of leather and leather products; wholesale of hardware products; wholesale of electronic products; arts and crafts retail; business management consulting services; corporate image planning services; marketing planning services; Advertising; conference and exhibition services; interior decoration design services; landscape architecture engineering design services; For projects subject to approval in accordance with the law, business activities can only be carried out after approval by relevant departments).

Template example 6: The business scope of the gallery company: painting art, handicrafts retail.

Template example 7 The business scope of the gallery company: calligraphy and painting mounting, retail of office supplies.

Template example 8 Gallery company business scope: ** design and production; production, wholesale and retail of arts and crafts (excluding cultural relics); photography services; Conference and exhibition services. (For projects subject to approval in accordance with the law, business activities can only be carried out after approval by relevant departments).

Template example 9: The business scope of the gallery company: the wholesale and zero operation of commodity calligraphy and painting.

Template example 10

Template example 11

The business scope of the gallery company: creation and sales: arts and crafts.

Template example 12

The business scope of the gallery company: production and sales: oil paintings and all kinds of arts and crafts.

Template example 13