What are the basic skills of using search engines for promotion

Others have their strengths, you have your weaknesses!

Search engine marketing (SEM) is a network promotion method that achieves the highest traffic increase and marketing goals by purchasing advertising space in the search engine. Here are some great ways to do search engine promotion:

1.Target audiences and keywords: The premise of promoting on search engines is to understand the search habits of the target audience, as well as keywords related to the product or service, which can be determined through market research or keyword tools.

2.Set a reasonable budget: Set a promotion budget before promoting, and take into account factors such as the promotion cycle, daily delivery budget, and bidding strategy to avoid poor promotion results due to insufficient budget.

3.Create great ad copy: Ad copy that appears on search engines should be concise, catchy, relevant to search keywords, and highlight the benefits of your product or service.

4.Optimize the landing page: After the ad is clicked, the page that the user enters should be relevant, clear, and easy to navigate, and the page load speed should also be fast to improve the user experience.

At present, the domestic search engine is relatively prosperous, 360 search currently occupies a market share of 15%, is an emerging and fast-growing search engine, is a very promising search engine; With a long history and relatively mature development, the competition will be more fierce relatively speaking.

A search engine is like a book literature search, and it needs to determine the most appropriate keywords. Only when you choose keywords that are very relevant can you easily find them for searchers. For example, a company that produces food machinery, if the keywords are "food" or "machinery", these keywords are too broad, which will cause a lot of people looking for food or other machinery to come, resulting in poor effectiveness of publicity.

In addition, in the selection, we should consider the name and characteristics of the product, the standards of the academic community, and the habits of those who visit the late gods. In particular, it should be noted that English keywords, due to the level of translation, often deviate from foreign behavior and habits, so special care should be taken when determining them.

3.Make sure you rank high.

When an information seeker searches for information using keywords on a search engine, the result is a list of related companies**, which includes all related companies that have been registered**. Generally speaking, the number of ** in this list is hundreds, tens of thousands. According to the survey, almost all searchers only look at the top 10 or 20 companies, and these top ones account for more than 90% of visits.

And the most attention of users is the position in the upper left corner, so why do so many merchants choose to bid for promotion to compete for these positions.

Therefore, when Tuandan slides to search on the search engine with the most relevant keywords related to the product, whether the company's ** ranks in the forefront of many competitors is the direct criterion for the success of search engine promotion. Because of this, the battle for search engine rankings has become the focus of the company's network promotion, and everyone wants to be in front of it and seize business opportunities.

Search engine promotion is mainly through optimization, keyword ranking and other ways to make **through the search results page to get more traffic, is currently the most important way to do promotion, let's briefly talk about the advantages of this way.

1. This method has a very wide coverage, for domestic netizens, online search will basically choose, and the search engine is already the largest in the world, even in the world's top ranking, it can also be ranked in the top ten, its coverage of domestic netizens can reach 95%, and there will be hundreds of millions of search requests every day.

2. The use of search is now the most important way for netizens to obtain information, search is carried out according to the keywords entered by the user, so that the results with high relevance will be given according to these keywords, and the search engine promotion will be able to maximize the commercial value of the enterprise, with the most advanced technology, to ensure the accuracy of the relevant results.

3. Usually the charge will be calculated according to the visit, there will be billing when the customer visits, otherwise there will be no billing, this way can help enterprises according to the requirements of the business to the customer in different aspects such as geography, time period and other aspects of accurate positioning, can help enterprises to obtain the target customer group, those invalid clicks are filtered, to ensure the interests of the enterprise.

4. Use this method to get recommended opinions from keywords, you can use the query tool to make a quick query, and the line shouts for the user's account can also be reminded in a timely manner, providing a variety of value-added products to help users expand the promotion, and most of these value-added products are free, and users can also get a variety of analysis reports to facilitate the adjustment of promotion strategies.

5. Can provide users with customer services starting from consulting, based on large-scale professional service centers, can provide professional and very timely services, most of the customer service personnel have perfect and professional relevant knowledge, can answer questions for users at any time, and can provide instructions for use at any time, promotion skills and optimization suggestions.

If you want to carry out the operation of search engine promotion, it is recommended that users choose the most high-quality and popular search engine, and also select the most appropriate keywords to ensure that the ** ranking can be at the top of the search results.

**Popularize.