Publish dm magazine, what is DM magazine

Now the threshold for this is indeed a bit high. Therefore, there are many DM companies that provide franchise services. You only need to pay a franchise fee ranging from 600-2000 yuan a year.

Then you can set up a local branch by yourself. There are many DM companies that provide franchise services, and you can check it on the Internet. "DM Affiliate".

"Time and Space Express" is a fixed form of printed advertising founded by Dalian Time and Space Express Advertising, that is, DM newspapers, DM magazines in the form of direct advertising, has been in accordance with the provisions of the State Administration for Industry and Commerce "Printed Advertising Management Measures", obtained the "Fixed Form Printed Advertising Registration Certificate" issued by the Industrial and Commercial Bureau [Dayin Guangdeng Zi No. 2009-026], is a well-known domestic chain comprehensive advertising enterprise that legally operates and publishes DM advertising. After years of integrated management, it has successfully developed more than 300 branches in 27 provinces, municipalities and autonomous regions across the country to operate chain DM advertising.

Dalian time and space express DM advertising sea embrace, welcome the country people of insight to join our national more than 200 city manager alliance family to seek common cause, each do their best, the time and space express in the country's eastern, western, southern, northern, central cities on the DM advertising industry differentiation aggregation, its strength to break gold, will be able to create the first national brand in China's DM advertising industry.

You are there, I am an advertising agency in Wujiang, we can ** make DM magazine for you.

We can get in touch when we have time.

DM magazine advertising is the abbreviation of direct mail advertising in English, that is, direct mail advertising, also known as direct mail advertising, refers to the advertising form that directly sends advertisements to the advertising audience through the postal system. English direct mail advertising, the earliest Chinese name is "direct mail advertising". In the early days, DM advertisements also had many nicknames, such as "mail advertising", "direct mail advertising", "tabloid advertising", etc., and it was generally believed that only advertisements through the post office could be called DM advertising.

In 1995, the State Administration for Industry and Commerce published the national advertising professional and technical post qualification training textbook "Basic Knowledge of Advertising Profession", which rigidly defined DM as direct market AD.

DM (Direct Mail) advertising is direct mail advertising

It is an advertisement that refers to the target customer through mail, direct investment, etc., which has a strong targeting, low cost and a certain degree of flexibility.

For a successful enterprise, it is indispensable to accurately obtain the information of its customer base, and to manage and utilize it scientifically, reasonably and effectively.

Direct mail, as a commonly used marketing method in European and American countries, has the characteristics of low cost, direct effect and timely feedback.

Why use direct mail ads?

Direct mail advertising can target customers more precisely than any other advertising format. Direct mail advertising can provide effective feedback information, provide a reasonable reference for your schedule and positioning, and enhance the adaptability and competitiveness of the market.

Low-cost direct mail advertising?

Direct mail advertising, through the customer feedback information form to understand the needs of customers, the customer who has no demand for the products introduced in the advertisement, can be excluded from the list of the advertisement, so as to reduce a lot of advertising costs. Companies can send product information directly to interested potential customers through direct mail advertising, and get the most effective information with minimal cost.

Testability of efficiency.

Another big role of direct mail advertising is to test the feedback on the work done, analyze its effectiveness, and calculate the total return on investment. These testing capabilities can help calculate the exact cost of attracting new customers, and learn from the previous work to ensure the success rate of the next investment.

Flexibility. The peculiarity of direct mail advertising is that it is flexible. What you want to say and do can be presented immediately, so as to increase the visibility of the company, increase sales, and enhance customer loyalty in the fierce market competition.

After all, the customer is God, and customer satisfaction is the most important thing.

Strong ability to gather information.

Direct mail advertising can be easily made into a questionnaire form, asking customers different questions on the letter, and when the customer sends back the receipt of the letter, it is easy to get all the information from the customer's age, shopping habits to the goods and services they need. Of course, the questionnaire can be sent in the best way, such as coupons, prize quizzes, etc., to attract customer receipts. These customer receipts can help companies accurately target groups in the next product promotion.

Help increase customer loyalty.

Through the consumption history, you can understand which customers have more spending power. After mastering the basic information of these customers, the company's new products and new activities can be delivered to these customers in the form of direct mail advertising, so as to continuously establish consumer exchanges with them. Remember!

Building a new customer takes five times more effort and expense than maintaining an existing one.

DM is the abbreviation of Direct Mail Advertising in English, that is, direct mail advertising, also known as direct mail advertising, refers to the advertising form that directly delivers advertisements to the advertising audience through the postal system. English direct mail advertising, the earliest Chinese name is "direct mail advertising". In the early days, DM also had many nicknames, such as "mail advertising", "direct mail advertising", "tabloid advertising", etc., and it was generally believed that only advertisements through post offices could be called DM advertisements.

In 1995, the State Administration for Industry and Commerce published the national advertising professional and technical post qualification training textbook "Basic Knowledge of Advertising Profession", which rigidly defined DM as direct market AD.

According to the content and form:

1. Preferential coupons. When carrying out ** activities, in order to attract the majority of consumers to participate and with preferential conditions and measures of coupons. 2. Sample catalog.

Retail enterprises can introduce the samples, trademarks, and contents of various commodities in detail. 3. Single poster. A single poster carefully designed and printed by the enterprise to promote the corporate image, goods, labor services, etc.

According to the mode of delivery:

1. Newspaper and periodical clip pages. Cooperate with local newspapers, magazines or post offices to deliver corporate advertisements to readers as clips of newspapers and periodicals. This method is now used by many enterprises.

2. Send the letter according to the customer directory. It is mostly suitable for commodity trading. Such as from manufacturers to retailers, or from wholesalers to retailers.

3. Hire personnel to deliver. The company hires personnel to deliver DM magazines directly to potential target customers or their homes and units as required.

The DM issue number is approved by the industrial and commercial department, and can be advertised on paper** (that is, leaflets or free magazines). It's full of ads and advertorials.

DM is the abbreviation of Direct Mail Advertising in English, that is, direct mail advertising, also known as direct mail advertising, refers to the advertising form that directly delivers advertisements to the advertising audience through the postal system. English direct mail advertising, the earliest Chinese name is "direct mail advertising". In the early days, DM also had many nicknames, such as "mail advertising", "direct mail advertising", "tabloid advertising", etc., and it was generally believed that only advertisements through post offices could be called DM advertisements.

In 1995, the State Administration for Industry and Commerce published the national advertising professional and technical post qualification training textbook "Basic Knowledge of Advertising Profession", which rigidly defined DM as direct market AD.

DM is defined by the DM MA as "a means of mailing printed matter to an advertiser's chosen audience to convey the advertiser's message." ”

The postal system has a long history of being used as a channel for advertising. However, due to the emergence of new ** such as newspapers and magazines, the advantages of DM advertising have been replaced by these **, so they are not valued by most enterprises. However, due to the development of information communication and market research, DM advertising has shifted from the inefficient and aimless wide dissemination of small smiles in the past to targeted delivery of advertisements to target audiences, so that the advertising effect has been improved, and DM advertising has been valued by enterprises.

Especially in the face of the situation that the community and the market are large but the customers are scattered, the DM advertisement plays a role that cannot be replaced by other forms of advertising.

The more mature DM magazines are:

Looking at the professional DM of the mobile phone accessories industry in the southern business ---, the communication market in 32 cities across the country has been launched simultaneously, mainly for the domestic market, which plays a huge role in small and medium-sized manufacturers and channel providers, and plays a virtuous information communication cycle.

Urban Life Magazine, which is more comprehensive, larger and earlier, is relatively mature; Very favorable, mainly in the Beijing market; Urban Hui, a very early DM magazine, is relatively more widely known, and the traditional market is still very good;

DM of the new media era, is a representative of the new students of DM magazine, the team has been in the industry for many years, and it is also from Beijing, and now it has begun to operate in the national market to join the chain operation, adopt the operation mode of online and offline interaction, and have strong strength in design and printing, advertising content review, market operation experience, etc.

Workshop" audio DM magazine, is the first domestic private car owners issued a new set of hearing, vision as one of the new. With the original "Disc Plus" interactive double-** form as the carrier, the audience can listen when driving and watch when parking. In Zhengzhou, Henan Province through 4 years of establishment of the operation model, now began to operate in the national market franchise chain operation, the operation model is mature, the unique precision marketing strategy has been successfully operated in many cities, for the market is not much profit DM magazine representatives.

There are also some local magazines, such as Huizhou's "Impression Goose City" comprehensive magazine.